Social Media Digital Marketing

LISHA SHARMA

857-***-**** ***************.******@**.*******.*** www.linkedin.com/in/lisha-sharma-39242a197

SUMMARY

Results-driven business professional with expertise in Marketing, project management, and organizational transformation. Skilled in solving business challenges through creative and strategic thinking. Seeking to contribute to innovation and growth in a dynamic organization.

Suffolk University, Boston, MA

Education

Master of Science in Marketing (September 2023–December’2024)

Symbiosis Skills and Professional University, Pune, India

Bachelor of Business Administration (July 2019– June 2022)

Professional Experience

Teaching Advisor, SIB Department, Suffolk University (Nov’23-Present)

Enhanced students' understanding of management and Marketing improving course engagement by 30%.

Collaborating closely with the instructor to develop innovative methodologies for assessing student progress, including creating engaging in-class activities and presentations.

Conducted research and taught in classes over 80+ students about the Business and Marketing field.

Social Media Content Creator, lishaasharma_(January 21’-Present)

Collaborated with leading brands like Logitech, Grand Hyatt, Lakme, and Novotel to create sponsored content for social- media campaigns on Instagram (80K+ followers)

Developed and executed an innovative social media strategy featuring 2 highly engaging promotional Reels and a story that organically amassed over 1,000 new followers within 1 month for Biotique.

Conceptualized and executed Growel’s Mall Flea fair launch in December 2022, showcasing strategic branding expertise.

Managed campaign ideation, content calendars, reviews, and results reporting through coordination with brand managers.

Marketing Executive, Fenkin Group, Thane, India (July 22–August’23)

Utilized Google Analytics and SEMrush to analyze campaign metrics, identify optimization opportunities, and increase the performance of digital marketing campaigns.

Organized and executed an event connecting 20 entrepreneurs from diverse sectors to increase brand visibility.

Successfully developed and managed email marketing campaigns that increased open rates by 25%.

Handled 30+ weekly inbound client calls and inquiries, improving client satisfaction ratings by 35%.

Managed digital marketing campaigns using market research, campaign management, and CRM skills.

Wrote compelling copy and scripts for marketing campaigns and promotions using excellent copywriting skills.

Marketing Internship, Raymond, Mumbai, India (May ‘21-October’21)

Analyzed Raymond’s omnichannel customer journeys, identifying gaps and improving user experience.

Leveraged market research, qualitative analysis, and design skills to analyze customer experience initiatives from key competitors and derive competitive insights.

Monitored global retail trends to identify and implement advanced customer care programs using emerging technologies.

Designed engaging PowerPoint presentations for client pitches and strategy meetings, showcasing layout and brand consistency.

Social Media Marketing Internship, Thinkbox, Mumbai, India (May ‘20–October’20)

Increased online visibility by 40% and engagement by 35% through targeted data-driven social media strategies.

Created client pitch decks to support sales and marketing initiatives.

Optimized social media profiles and posts with targeted keywords using SEO knowledge to improve visibility.

Designed marketing collateral with Adobe InDesign and Photoshop, including banners, newsletters, and Flyers.

Skills

Sales Analytics Microsoft Word Excel PowerPoint Automation B2B B2C Content CRM Email SEMrush Research SEM SEO Client Management Brand Development Copy Writing Social Media Marketing Atlas.ti

SAS R Studio Visio Google Ads Client Consulting Self-Motivated Teaching & Mentorship

Languages

English, Hindi.

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