Creative Marketing Director

Creative + Design + Branding + Strategy

Dynamic creative leader with over a decade of experience in design, branding, and digital strategy. Known for crafting compelling brand narratives and directing cross-functional teams to drive customer engagement and amplify brand impact across multi-channel platforms EMPLOYMENT

Mike

Meacham

801-***-**** *********@*****.***

APEX Biologix, Sep ‘20- Sep ‘21, Jul ‘23 - Aug ‘24 Creative Lead

Oversaw cross-functional teams and agency partnerships, managing all creative, branding, and marketing projects. Directed end-to-end development of content, campaigns, and event branding for multiple high-profile medical conferences.

• Led a full company rebrand, managing the launch of a new website, refreshed product imagery, and updated messaging to strengthen brand identity

• Designed dynamic print materials, product flyers and other visuals, to support outside sales efforts

• Created automated campaigns using HubSpot, enhancing lead nurturing and improving customer journey, which led to increased conversions

• Increased leads and webinar registrations by over 25% through targeted email campaigns and innovative communication strategies

BKA Content, Sep 21’ - Jul 23’

Brand & Content Specialist

Developed and implemented inbound and outbound strategies to drive SEO sales and improve online visibility for the brand

• Partnered with sales and operations to update company branding, including website design and messaging

• Increased website traffic by 20% and contributed to $2.9M in revenue within one year through targeted digital campaigns, social media, email marketing, and SEO

• Launched a campaign to increase Google reviews, resulting in a 25% boost in customer feedback and online reputation

mike-meacham.com

Board of Directors, American Advertising Federation (AAF) Utah Chapter, 2015 - 2017 Professional Sales (BS), emphasis in Business Marketing, Weber State University SKILLS

VOLUNTEER AND EDUCATION

• Brand Development & Visual Storytelling

• Creative Direction & Project Management

• Client Relations & Account Management

• Digital Marketing, SEO, Social Media Campaigns

• Adobe Creative Suite, HubSpot, Website Design

• Team Player & Creative Support Mentor

Fluid Advertising, March 2016 - June 2018

Senior Account Manager & Graphic Design

Led creative and strategic initiatives for key accounts, managing both client relationships and internal teams to ensure campaign success and high client satisfaction.

• Managed major accounts including EnergySolutions, Circus Trix, and Eide Bailly, overseeing campaigns that generated $1.5M in recurring annual revenue

• Promoted to Senior Account Manager, responsible for coaching a team of associates to improve client relations and project outcomes

• Achieved a 97% client retention rate through consistent communication, project oversight, and creative solutions

See LinkedIn for addiotanal work history

PORTFOLIO

Basin Creative (freelance), June 2018 - Current

Founder / Creative Director

Operated a full-service marketing and creative agency, delivering customized creative solutions across industries such as dental, outdoor, home building, and professional services.

• Managed client relationships and improved design, branding, and online presence for clients in diverse fields

• Directed B2B sales, client onboarding, proposal development, design, social media advertising, SEO, and branding initiatives

• Created impactful ad concepts, developed lead generation strategies, and provided consulting to elevate client brand presence

Contact this candidate