Business Development Strategic Partnerships

Syed Shahzad Ali

BD/Sales/Ops. Leader

Dubai, UAE.

Lahore, Pakistan

Call/ whatsapp/Wechat +923*********/+971********* (Whatsapp only) ************@*****.*** / ****************@*****.*** LinkedIn Profile

Personal Profile:

An accomplished leader having spent over two decades in the renewable energy, power generation, and Oil & Gas sectors for B2B Sales, aftermarket, tools & LTSA. Specializing in providing sustainable and effective energy equipment & solutions solutions across Egypt, Pakistan & the MENAT region. Consistently delivering by leveraging business intelligence, value-based selling, and strategic partnerships. Expertise spans from front-end business development and channel network evolution to cross-functional team leadership. Extensive exposure to key account management, strategic business planning, and fostering lasting customer relationships. Primary strengths:

I possess a diverse range of core competencies that contribute to successful business development and operations. These include expertise in SAP, Net Suite, and Customer Relationship Management

(CRM), along with front-end business development, channel network development, and market intelligence and research. I excel in key accounts management, dealer management, strategic business planning, and sales and marketing, strategic partnerships while also delivering product customer training for business development. With proficiency in contract preparation and negotiation, budgeting and forecasting, and SAP-MM and CRM implementation, I ensure efficient pre-sales module updates and lead recording. Additionally, I have extensive experience in project sales management, oil and gas products/systems, OEM development, after-sales service management, and techno-commercial operations. I excel in team motivation and leadership, as well as training and development management.

Employment History:

October 2020 - Present, Principal Consultant - UAE/PK (Adpower FZCO Dubai) Responsibilities:

I support and advise the Power & Water industries across Pakistan, Middle East and Africa. Adpower's diverse product line includes Diesel Generators,Gas Generators, Gas turbines, Solar & Wind solutions, Green Hydrogen, hybrid systems, Water Filtration, Sanitation, and Sewage Treatment systems. My responsibilities encompass problem-solving, offering expertise, managing renewable energy and power generation EPC, PPA, Rental, BOO/BOOT, LTSA projects, analyzing data, building client relationships, facilitating change, providing training, and driving business development.

March 2022 - 2023, Business Development Manager - UAE/PK (Yellow Door Energy) Responsibilities:

I drove sustainable and cost-effective solutions for leading businesses through solar power purchase agreements (PPAs), BBOT, BOO, EPC and energy efficiency measures. Adept at handling large transactions at the C-suite level, I collaborated with the BD team to generate leads, achieve revenue goals, and capitalize on opportunities in the solar, hybrid, and energy efficiency leasing and purchase market. I conducted comprehensive market research, create persuasive business proposals, ensure exceptional customer service, and actively participate in industry forums and conferences to represent the organization. Committed to closing business deals within strict timelines, I maintained an up-to-date repository of clients, referrals, RFPs, prospects, and presentations. March 2021 - November 2021, Business Development Director - Cairo, Egypt (ECS) Responsibilities:

I successfully led business development efforts in Egypt, Libya, Sudan, and South Sudan regions for Innio Jenbacher and renewable energy projects. By formulating effective market entry strategies, executing comprehensive business plans, Forming Strategic partnerships (Thermax chillers & Aksa power) growing sales within existing clients and skilfully negotiating complex contracts (PPAs,BOOT, BOO, EPC), I have secured substantial orders. My expertise lies in driving business growth, conducting thorough market analysis, and providing strong leadership to cross-functional teams. October 2018 - February 2021, General Manager - Lahore, Pakistan (HNL) Responsibilities:

As the driving force behind the successful growth of Power Generation, tools and solar product sales in Pakistan, I orchestrated a winning combination of direct sales (new product, aftermarket & services) and channel partner management. Forming Strategic partnerships (EGS & Chicago Pneumatic).The development and execution of effective business strategies, I navigated complex contracts (BOOT, BOO, EPC, Rental) with finesse and drove customer acquisition through targeted marketing initiatives and exceptional relationship management. Sep 2015 - Aug 2018, Sales Director - Dubai, UAE (Kerui Petroleum) Responsibilities:

I led revenue generation and sales strategy development for various products and territories, including EPC, BOT, BOO and BOOT projects. An approved packager and power partner for Ariel gas compressors, Innio Waukesha, Caterpillar and other tools. I guided the sales team to achieve revenue goals, developed new business enforced compliance with credit control policy, and developed a comprehensive business plan. I managed the, forecasting, pricing, key account management, and market research. Resolving customer complaints and coordinating with logistics/supply chain were also part of my responsibilities. I effectively communicated business processes, financial models, and profitability to management, motivated the sales team, and collaborated with factories for successful product launches. Additionally, I maintained compliance with credit control policy and reduced overdue debts and bad debts. December 2013 - June 2015, Regional Sales Manager - Dubai, UAE (Wasco Energy) Responsibilities:

I helped in driving revenue growth and managing existing accounts. An approved packager and power partner for Innio Waukesha, Caterpillar, and Ariel Compressors, managing rental, EPC, and BOT projects across the MENA region. I engaged in technical discussions with customers and liased with the team, devised region-wide business strategies, developed agents, and evaluated products based on technical and commercial aspects. I fostered relationships with national and international oil companies, handled after-market business, and collaborated with principals and suppliers to address product-related issues. Moreover, I provided techno-commercial support to regional offices, drove new product development, and selected agents specializing in the oil and gas sector. Effectively managing the P&L for regional sales targets, I achieved profitable sales in alignment with target margins, improved the sales process, and facilitated the successful launch of new products. Committed to compliance with credit-control policies and reducing overdue outstanding, I provided leadership in resolving customer and dealer complaints while addressing internal coordination issues with logistics and supply chain.

September 2011 - December 2013, Deputy General Manager Sales-Islamabad, Pakistan (Orient E.S) Responsibilities:

I effectively promoted the products of GE Waukesha, GE Jenbacher, and Cummins Inc. Engine, Gen- sets, Hydraulic tools and Solar products in the North and Central region. Through strategic planning, relationship management, and efficient project management, I achieved an impressive annual business growth rate of 35%(new product, aftermarket & services) My expertise lies in cross- functional team leadership, thorough market analysis, and exceptional project management skills. November 2001 - August 2011, Regional Manager - Islamabad, Pakistan (Allied Engineering) Responsibilities:

I streamlined finances, retained valued customers, developed market strategies, and ensured profitable sales(new product, aftermarket & services) in line with target margins for generators, tools and solar products.I led a team of engineers, managed P&L for the north region, and maintained strong customer relationships. Accomplishments included securing telecom companies as Key Accounts, achieving remarkable sales growth, adding the prestigious Hashoo Group to the client list, and successfully selling a 6 MW solution to Fauji Cement. I also increased sales of small rating DG sets by 300% and achieved 100% market share in the oil and gas industry. October 2000 - November 2001, Sales Executive - Lahore, Pakistan (Imperial Electric Company) Responsibilities:

I successfully introduced a range of generator sets in Pakistan, ensuring compliance with international standards. As the Sales executive for the Power System Sales division, I managed the P&L for the northern region and implemented effective strategies for portfolio growth. I exceeded sales targets by Rs.12 million, positioning the company among the top 5 sales companies in the telecom sector. I prioritized the professional development of the sales team and implemented training courses for engineers and staff at major telecom companies. Throughout my tenure, I consistently achieved profitability and drove overall department performance, contributing to the company's growth and success.

May 1998 - September 2000, Aftermarket Sales Engineer - Lahore, Pakistan (Adamjee Diesel) Responsibilities:

I maintained competitive pricing aligned with target profit margins by providing accurate pricing for prospect applications and prioritized strong client relationships through regular communication. I collaborated effectively across departments, managed a customer database, and proactively promoted promotional activities. My achievements include expanding FG Wilson's market and developing new markets in various sectors. I gained training experience through a Perkins engine parts program in 1999.

July 1995 - May 1998, Service Engineer - Lahore, Pakistan (R.A Engineering) Responsibilities:

was instrumental in establishing the company's presence in Central and North regions by introducing our products successfully. Specializing in Power Generation Sets, I managed technical staff and oversaw installations, commissioning, and troubleshooting for optimal Automation/Electrical system performance of Gensets. My hands-on experience includes LV switch gear/panels, project execution, plant operations, and ensuring customer satisfaction. I actively contributed to switch-gear/control panel design, participated in installations and after-sales service, and achieved significant market expansion across various sectors. Additionally, I completed Perkins engine parts training in 1999, enhancing my skill set in the field.

Education:

MBA – Marketing, 2011-2013

Bachelors(H) – Electrical Engineering, 2004-2007

Associate’s Degree – Electrical Engineering, 1992-1995 Honours & Awards:

• Awarded best EPG salesperson of the year 2003 nationwide,

• Awards Acknowledgement award from Nokia Siemens Network (NSN) for being efficient business partner (selling more than 1 Billion rupees worth of Gensets),

• Consistently achieved sales targets from 2006 to 2011 as Regional Manager,

• 2004-Acknowledgement award from Management for Pakistan Railways 36 3406 CAT gen set,

• 2004-promoted the sales of Diesel and Gas generators from 12 to 60 nos (200kW - 800kW) in North region,

• 2004-outstanding sales record on F.O.R basis of Rs.70 million and indent sales of $1.5 Million’

• 2003 Sold 22 x 365 kVA generators to Pakistan Railways, which later on converted into

• 36 generators,

• 2002-Sold 25 generators to Union Bank in a single deal, which later on become 60 Nos,

• 2002-Achieved the target of 40 generators by selling 65 generators just in 6 months,

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