ROWELL NGO PEÑA
Electronics & Communications Engineer (ECE),
Certified Data Center Professional (CDCP),
Certified ISO 9001 QMS Associate,
Certified ISO/IEC 27001 ISMS Associate,
Certified ISO/IEC 20000 ITSM Associate,
Global Sales Professional
ADDRESS
Unit 604 The Darling Heights Condominium @
Celebrity Sports Plaza, Capitol Hills Drive, Diliman, Quezon City, Philippines 1119
Phase 1 Blk 4 Lot 35, Carnation Street, Metroville Complex, Brgy San Francisco, Binan City, Laguna,
Philippines 4024
CONTACT
PHONE:
+63.908-***-**** (Smart)
+63.943.128-8271 (Sun)
EMAIL:
**********@*****.***
EXECUTIVE SUMMARY
With a degree in Bachelor of Science in
Electronics and Communications Engineering,
passed in first take the professional licensure
board examination, focused my successful
working professional experience in the
information technology industry here and
outside the Philippines.
Earning my certifications as Certified Data
Center Professional and as Global Sales
Professional in Singapore, seals my successful
learning and experienced in field of
information technology. As a proof, winning
two major data center projects with a leading
telco company worth total of USD 6M in six
months.
Before achieving these certifications, major
accomplishments, sold and implemented like
tie-trunk telephone systems between Makati
and Pulilan, Bulacan, introduced and
successfully marketed the first On-line Line
Interactive UPS, the first Frame Relay wide
area network, the first Rotary-Type UPS, the
first IBM Mainframe & Storage compatible.
WORK EXPERIENCE
IMSM PHILS CORPORATION, Area Manager
Dec 2020–Present, Freelance
Duties & Responsibilities
*Promote and market IMSM services and report to the Regional Manager.
*Carry-out professional sales presentations arranged either by IMSM or self-generated.
*Agreeing sales for IMSM products with prospective clients and achieving sales targets.
*Weekly updating of Appointments Scheduler showing value of expected quotes.
*Provide weekly sales figures and feedback on activity to Regional Manager.
*Mailshotting set areas for increased business is essential.
*Inform the company of any issues that may relate to the company’s activity in the marketplace.
*All Call Centre appointments must not be telephoned first and failure to adhere. Accomplishments
*Weekly promote & market IMSM services by posting on LinkedIn and report it to my manager.
*Stock-up my own clients from my own data base in our CRM.
*Come-up with PhP 2.7M worth of opportunities from my own initiatives. ARCTIV TECHNOLOGIES LTD, Philippines Country Manager May 2021–May 2022
Duties & Responsibilities
*Report directly to the CEO & President.
*Lead in business development establishing high-level (CXO level) contacts with selected prime, house accounts.
*Lead in establishing Channel Network across the country.
*Lead in joint customer calls with channel’s account managers or channel partners in identifying prospect’s requirements, solution conceptualization, pricing, and quotation.
*Develop, coordinate, and ensure execution of marketing plan, programs, events or activities, including estimating and requisitioning required resources.
*Responsible for front-log management and product forecasting.
*Ensure timeliness of product delivery by coordinating with our regional counterparts and planner.
*Do quarterly business review with our channel partners. LSI LEADING TECHNOLOGIES INC, Power Quality Consultant Apr 2015–Present, Consultant
Duties and Responsibilities
*Help assess clients’ power issues and identify solution to guaranty power uptime.
*Provide power quality solutions to meet data center standards and requirements.
*Ensure deliverables meet agreed timeline.
*Provide post-power analysis to further improve the power quality requirements of the clients.
Accomplishments
*Contributed to meet LSI data center project yearly target.
*Contributed to level-up customer satisfaction ratings.
*Contributed to three-phase UPS yearly target.
*Provided sales strategy training with sales team department. MACROLOGIC DIVERSIFIED TECHNOLOGIES INC., Vice President, Sales & Marketing Jul 2020 – Oct 2020
Duties and Responsibilities
*Report directly to CEO & President.
*Create annual business plan for sales & marketing.
*Manage & lead overall sales & marketing operation of its head office and its four branches.
*Create strategic sales & marketing plan translatable to effective performance of the team.
*Meet monthly sales target and annual quota.
*Create initiatives and strategies that can expand MDTI presence and revenue on Enterprise Market and Cloud Services.
*Create initiatives and strategies that can expand MDTI presence and revenue on another key cities/region that MDTI has no branch yet.
*Work jointly with other internal team to create harmonious and goal-oriented working Grew a company 372.5 percent from 1993 to
1999 before the Asian Crisis or an average of
62 percent per year in six years.
CERTIFICATIONS & TRAININGS
ISO 9001 QMS Associate
SkillFront, August 15, 2022
ISO/IEC 20000 IT Service Management
Associate
SkillFront, September 14, 2021
ISO/IEC 27001 Information Security
Associate
SkillFront, July 14, 2021
ISO/IEC Foundations of Business &
Entrepreneurship
SkillFront, May 14, 2021
Global Sales Professional Training
IBM Singapore – 2015
Certified Data Center Professional (CDCP)
EPI, Singapore - 2011
Antitrust Compliance
Eaton University, Singapore – Nov 1, 2011
Global Anti-Bribery: Doing Business with
Foreign Public Officials
Eaton University, Singapore - Jul 4, 2011
Ethics @ Work: Doing The Right Thing
Eaton University, Singapore – Oct 4, 2008
Creating An Effective Sales Team
Eaton University, Singapore – Nov 22, 2007
Intercultural Business Etiquette
Quicknowledge.Com, Singapore – Nov 19,
2007
Financial Basics for Non-Financial Managers
Quicknowledge.Com, Singapore – Nov 16,
2007
Basics of Budgeting
Eaton University, Singapore – Nov 15, 2007
Customer Value Analysis
Eaton University, Singapore – Jul 30, 2007
Fundamentals of Business Intelligence
Eaton University, Singapore – Mar 8, 2007
Rules of the Road
Eaton University, Singapore – Nov 14, 2006
Solidifying The Team Foundations
Guthrie Jensen, Philippines – Dec 13, 2004
environment.
*Develop and maintain collaborative relationship with Distributors and Vendors to gain the needed support whenever necessary.
*Help and collaborate internally and externally to achieve zero overdue AR’s of the sales team.
*Help maintain and further groom MDTI image as one of the most well respected, innovative, skilled and customer-oriented IT players in the industry.
*Be an instrument in achieving the company’s long term and vision; Macrologic Business Center in Makati City, Macrologic Technology Center in Amadeo, Cavite, Cloud provider local leadership and international business presence.
Accomplishments
*Created business plan for the second half of 2020 for sales & marketing including schedule of Enterprise Sales training which I’m conducting.
*Meet and collaborate with SaaS partners to promote our Cloud service offerings. Some agreed to us to label the joint services as our product.
*Initiate discussion with the Rural Banks Association of the Philippines to offer our Cloud and MIaaS services for digital banking targeting the 70% of our population that are un-bank.
*Re-align employment status of my sales & marketing team. IBM PHILIPPINES INC, Senior Client Executive, EBU
Jun 2015–Mar 2016
Duties and Responsibilities
*Ensure to meet revenue and signing targets by end third quarter and exceed on the fourth quarter.
*Level up client satisfaction ratings in all our deliverables.
*Deepen understanding about client’s business and find CAMSS application which will help improve and grow their business that will bring new business for IBM Philippines.
*Ensure to perform duties and responsibilities in accordance with BCG at all times. Accomplishments
*Hit my second half 2015 target.
*Helped to level up customer satisfaction rating in my assigned clients.
*Passed our Global Sales School training and a member of the winning team in the program.
*A Global Sales Professional with highly effective selling skills at C-Level. EATON POWER QUALITY PTE LTD, Regional Country Manager Oct 2006–Feb 2014, Singapore
Duties and Responsibilities
*Ensure to meet and exceed yearly revenue target and customer satisfaction rating for the assigned countries.
*Ensure execution of sales and marketing plan and create demand generation programs.
*Ensure roll-out or marketing programs for all assigned countries.
*Ensure timeliness of product delivery by coordinating with our product marketing team as well as our logistic team.
Accomplishments
*Turned around Eaton AC business to these countries from a slumped of -36% to unprecedented +191%.
*Turned around Eaton DC business from nil to a million-dollar business after just a year.
*Developed a highly effective marketing plan which eventually became SEA regional model.
*Developed Rules of Engagement to eradicate channel conflicts. Consistent Country Manager every
CREATIVE LABS (ME) FZE, Regional Product Marketing Manager Nov 2005–May 2006, Dubai, UAE
Duties and Responsibilities
*Ensure execution of marketing events such as product training and presentation for the whole Middle East countries.
*Responsible for product management, including life cycle management, timely product update and launches, field readiness and positioning, and maintaining enough stock inventory.
*Responsible for inventory management for the whole Middle East.
*Ensure timeliness of product delivery by coordinating with our regional planners.
*Maintain close coordination with our regional marketing and product managers to ensure. product roadmap and updates are delivered to our regional partners. Channel Management
HP Channel Academy, Philippines – Aug 24,
2004
Target Account Selling Siebel eBusiness
HP, Philippines – Feb 26, 2003
Selling Storage Solutions to Senior Executives
Compaq, Singapore - Mar 2002
StorageWorks Full Line Sales Training
Compaq, Singapore - Feb 6, 2001
ACCOMPLISHMENTS &
ACHIEVEMENTS
Implement and install PC connectivity with
AS400 and IBM Mainframe machines in
1989.
Sold the first telephone systems connecting
Makati and Pulilan, Bulacan in 1992.
The following are the first in IT industry
accomplished between 1993 and 1999 with
Remax International Inc and grew the
company from 49 to 180 employees.
- Introduced and sold the first On-line Line
Interactive UPS in the Philippines.
- Sold the first Frame Relay and Radio Area
Network to Allied Bank.
- Sold the first Rotary UPS in Metrobank,
Piltel, Landbank, NAIA and Meralco.
- Sold the first IBM Mainframe and Storage
compatible from Hitachi Data System to
Solidbank.
Introduced HP’s StorageWorks from 2000 to
2005 in the Philippines.
Established Creative Labs (ME) FZE in 2005
its Middle East operation in Dubai, UAE.
Earned the respect of Eaton Singapore from
2006 to 2014 closing a million USD project
with a major, pioneer telco in the
Philippines.
Introduced and implement a new GTM
model which later became Eaton SEA
model.
Closed major deals with a telco for IBM
Philippines.
*Ensure No Fault Found (NFF) at its minimum level.
*Guarantee customer satisfaction by providing excellent after sales support. HEWLETT PACKARD PHILS CORP, Storage Product Manager Nov 2000–May 2005
Duties and Responsibilities
*Lead in business development, marketing, and pre-sales activities, such as joint customer calls with account managers or channel partners in identifying prospect’s storage requirements, solution conceptualization, pricing, and quotation.
*Develop, coordinate, and ensure execution of marketing plan, programs, events or activities, including estimating and requisitioning required resources.
*Responsible for storage product management, including life cycle management, timely product update and launches, field readiness and positioning, price releases, and demo acquisitions.
*Responsible for front log management and product forecasting.
*Ensure timeliness of product delivery by coordinating with our regional counterparts and planner.
*Conduct sales storage training and quarterly product update to both our Enterprise Sales Force (ESF) and channels sales force.
*Do Quarterly Business Review (QBR) with our resellers.
*Roll out the Storage Area Network (SAN) Starter pack, the industry’s entry level and cost-effective SAN solution.
*Roll out bundling programs for NSS Volume products PHOTOKINA MARKETING CORP, Sales Manager
Feb 2000–Nov 2000, Hitachi Data Systems (HDS) Division Duties and Responsibilities
*Managed Hitachi Data Systems (HDS) storage devices and storage area network (SAN) business of Photokina Marketing Corp. Provide our principals all reports on sales and marketing activities. Provide business plan and forecast for the year.
*Perform account management function. Carry out high-level negotiation. Formulate technology-base solutions from computer to networking LAN, WAN, SAN and SWAN. Design and configure the necessary hardware and software for the project and prepare proposal. Conduct informational interview and stakeholders survey with the clients.
*Perform sales management function. Managed five account officers who were assigned to their respective industries. Equipped them with good sales and product training. Provide them marketing intelligence on competition. Assist them in closing their accounts. Join them on their pre-bid conference: ask questions and together reply to bid specifications for compliance with the assistance of our engineers and our principal’s technical support.
*Carry out project management and monitor project implementation.
*Responsible for recruitment, training and establishment and fulfillment of sales goals. JIT ELECTRONICS PTE LTD, Country Manager-Philippines Feb 1999–Feb 2000,
Duties and Responsibilities
*To carry out sales for the Philippines region through appointed Value-Added Resellers (VARs) and Dealers and not to sell direct to any end users.
*Provide and arrange technical training to VARs and Dealers as part of their commitment in becoming one.
*Perform marketing by visiting friends in the different industries and former customers and pass on sales leads to the respective VARs and Dealers assigned on different industries. Provide marketing intelligence and product update to VARs and Dealers.
*Provide pre-sales support to VARs and Dealers by joining them on pre-bid conferences. Check and comment on their design before finalizing the offer.
*Provide sales support by monitoring their orders, shipment and assisting them with the documents needed to make sure they will receive the orders completely.
*To provide bi-weekly sales report and update to the Sales Manager in Singapore. REMAX INTERNATIONAL INC, Senior Sales Manager
Feb 1993–Feb 1999
Duties and Responsibilities
*Perform principal management function. Provide our principals all reports on sales and marketing activities. Provide them business plan and forecast every year. Represent our EDUCATION
Passed 1987 Licensure Electronics &
Communications Engineering Board
Examination, Registered with ECE No. 3591
University of the East, Manila, Philippines
Bachelor of Science in Electronics &
Communications Engineering graduate.
1982-1987
Saint Anthony School, Manila, Philippines
Graduated Primary & Secondary School
1972-1982
REFERENCES
Joel Josol
Presales Team Lead,
Hewlett Packard Enterprise
+63.917-***-****
Clark Popple
Country Manager
Lenovo ISG, Philippines
+63.917-***-****
Chris (Sprite) Papa
Channel GM, Asia Emerging Market
Dell/EMC
+65.9780.9401
Walter So
Country Manager
VMWare
+63.928-***-****
company to annual sales conference held outside the country. Attend sales and technical training.
*Perform account management function. Carry out sales function and close accounts. Formulate technology base solutions from computer, networking design both wire and wireless, smart card and power management with the emphasis on customer’s profitability. Design and configure the necessary hardware and software for the project and prepare proposal. Regularly do product update with clients both hardware and software. Assist clients incorporate new application that will run on the network. Conduct informational interview and stakeholder survey with the clients.
*Perform sales management function. Managed eight sales engineers assigned to their respective industries. Equipped them with good sales and product training. Provide them marketing intelligence on competition. Assist them in closing their accounts. Join them on their pre-bid conference: ask questions and together reply to bid specifications for compliance with the assistance of our engineers and our principal’s technical support. Assists these sales engineers design network solutions and trained them perform project management.
*Carry out project management and monitor project implementation.
*Responsible for recruitment, training and establishment and fulfillment of sales goals. TRICOM OA INC, Sales Engineer
1991–1993
Duties and Responsibilities
*Conduct informational interview and stakeholders’ survey with the clients.
*Configure Iwatsu Key Telephone Systems and Fujitsu PABX with corresponding software necessary for the project.
*Prepare the proposal for the clients.
*Attend pre-bid conference and ask questions. Reply to bid specifications for compliance.
*Carry out sales function and close the accounts.
ABENSON SALES CORPORATION (ABSCOR), Service Engineer 1989–1991
Duties and Responsibilities
*Report every morning to our Service Manager for the day’s assignment, either in- house or fieldwork.
*Perform after sales service, product quality assurance test and conduct training to our junior service engineers.
*Perform board level to chip level trouble shooting of computers (AST and IBM PS/2 computers).
*Install PC connectivity to different host platform like AS400 & S3X IBM Machine.
*Install local area networking (LAN) with Novell Network Operating System.
*Introduced, marketed, and successfully sold Comprehensive Annual Maintenance Program
PHIL-DATA BUSINESS SYSTEMS INC, Service Engineer
1987–1989
Duties and Responsibilities
*Report every day to our Service Manager for the day’s assignment, either in-house or fieldwork.
*Assemble, burn-in test and troubleshoot at an average of 20 units of computers a day.
*Perform on- and off-site troubleshooting at an average of five clients a day.
*Perform board and chip level troubleshooting