Leadership Development Brand

GLENN ROCHA

Ponte Vedra, FL ***** 904-***-****

**********@*****.***

CREATIVE VIDEO PRODUCER/DIRECTOR PERFORMANCE CONSULTANT: LEADERSHIP DEVELOPMENT, MARKETING PROGRAM MANAGEMENT Organizational Development and Growing Leadership Capabilities A creative, award winning, and innovative leader who balances strategic decisions with a hands-on approach. I have expertise in video production, art direction, program development, corporate marketing, and brand development. A seasoned, passionate storyteller who adapts well and performs under tight deadlines in a fluid production environment. Led international cross-functional teams and delivered custom content, collaborating with key members to define program deliverables.

• Communication / Leadership Development

• Creative Development

• Brand Development

• Organizational Development

• Art Direction

• Project Management

• Team & Partnership Building

• Strategic Solutions

• Technologically Proficient

• Empowering Leader

• Organizational Planning

GR Demo Reel - https://vimeo.com/790113540

Password: FULLSWING

PROFESSIONAL EXPERIENCE

VIVA CREATIVE, Rockville, MD

Video Content Director 2022 –

Coordinated the entire creative process, including content development, pre-production, strategy and research for long form and short form video content, graphic design, photo/video elements for digital content, and broadcast programming. Developed and managed creative concepts, facilitated logistics for on-site production, field interviews, VO recordings, music composition. Motion graphics and post- production oversight. Worked closely with all internal departments - SVP, VP of Marketing Services, and VP of Business Development to establish a strategy for each project. Produced high quality, custom content across all digital/media platforms. Met tight deadlines, without compromising quality by collaborating with stakeholders and using problem-solving skills.

• Ideated creative concepts across all platforms resulting in added value.

• Collaborated with internal leadership from across the organization to implement content and brand development into each program.

• Established production budgets for each project, including preproduction, field production, hiring freelance contractors, resulting in maximum efficiency and creativity. GLENN ROCHA **********@*****.*** PAGE TWO

MASTERS TOURNAMENT / AUGUSTA NATIONAL GC, Augusta, GA Coordinating Producer 2020 – 2023

(Contract position) Oversaw the day-to-day, on-site video production of four documentary films. Led multiple production teams in the field, managed the relationship between outside production companies and Augusta National GC, and was the chief liaison between the Masters Tournament committee and the production crews.

• Created production budgets.

• Creative concepts.

• Assembled production crews.

• Managed production schedules.

• Communicated details to producers.

PGA TOUR ENTERTAINMENT, St. Augustine, FL

Director of Production, Long Form Programming 2011 to 2020

& Field Production

Initiated the ideation for all long form ancillary programs, such as concepts, feature ideas, and sponsor activation. From script to screen, led a team of video content producers and oversaw the execution of elements within each program. Managed the relationship between network partners/broadcast team (CBS, NBC, ABC, Golf Channel). Led the day-to-day field production logistics team as it relates to custom content, for all ancillary programs both domestically and internationally. Ensured that all creative concepts were communicated internally, developed, presented, and executed. Worked closely with SVP, VP of Marketing Services, and VP of Business Development to establish a strategy to build the business with many corporate sponsors. Produced high quality, custom content across all digital/media platforms. Met tight deadlines, without compromising quality by collaborating with stakeholders and using problem-solving skills.

• Produced over 80 hours of custom content annually for CBS Sports, NBC Sports, ABC Sports, and GOLF Channel.

• Responsible for executing all pre-and-postproduction, which included show rundowns, content assignments, field production schedules, edit schedules, script writing, graphic design, and final delivery.

• Communicated with each shareholder to ensure maximum efficiency and creative control.

• Utilized strong organizational, planning, and communication skills to ensure deadlines were met.

• Successfully managed million-dollar operational budgets annually.

• Oversaw all field production (identifying shoot locations, hiring freelance camera crews, maintaining efficiencies within each shoot, executing tight budget while maintaining quality) to minimize the cost while delivering quality with high client satisfaction.

• Developed in-house field production protocols and guidelines to leveraged communication, planning, and organizational skills that execute all details such as freelance contractor pool, standard freelance gear/rate, staff field production pool, travel guidelines for all staff, and on-site logistics improving operational efficiency.

• Worked closely with corporate sponsors, ensuring the creative direction was met on all activations. GLENN ROCHA **********@*****.*** PAGE THREE

Coordinating Producer 2005 to 2011

Led a team of content creators, freelance contractors, and post-production staff in creating video content across all PGA TOUR platforms. Coordinated the production of all network programs for CBS Sports, NBC Sports, ABC Sports, ESPN & GOLF Channel by ensuring the execution of all creative concepts were delivered on time and under budget.

• Established and maintained operating budgets for each project, setting budget guidelines to ensure quality and efficiency.

o Projects include weekly “Inside the PGA TOUR” (45-weeks), network long form programs (full length features/documentaries), corporate sponsor presentations, on-site video production content (player interviews, feature content, CEO/sponsor, and tournament charity elements

• Collaborated closely with corporate partners on various promotional programs, ranging from title sponsor videos to in-program elements to ensure each content element and sponsor activation was executed.

• Coordinated all field production content needs, including hiring freelance contractors, scheduling on-site content creators, and booking all travel to ensure efficiency while maintaining tight production budgets.

• Led a team of staff content creators, hired all freelance contractors, and scheduled all pre-and- postproduction resulting in maximum efficiency and quality control. ADDITIONAL RELEVANT (OR PRIOR) EXPERIENCE

MASTERS.COM, Director, Masters Tournament

Coordinated all digital video production needs for Augusta National GC as it relates to masters.com. From hiring content/production staff, creating budgets, and scheduling all pre-and-postproduction. Ensured all creative concepts were delivered as scheduled and under budget. Worked under extreme deadlines. Delivered 60+ video content elements over 10 days. GENERATION W, Leadership Conference, Coordinating Producer Coordinated all the video content production, front of house staging/design, and back of house technical requirements for a one-day conference featuring 12-15 keynote speakers and 1200 attendees. Directed each show that featured more 10-12 high-end video elements, 75 motion graphics and live entertainment. As coordinating producer was responsible for creating budgets, scheduling, hiring content/production staff, technical staff, all pre-and-postproduction, and run-of- show.

NBC SPORTS, Producer, Winter Olympics

Produced/edited daily video feature elements for NBC Sports at the 2010 Winter Olympic Hockey Tournament. Under extremely tight deadlines, produced finished products and delivered to venue each day. Worked closely with executive producer in executing creative, conducting pre- and post- game interviews for each feature’s element.

EDUCATION

Bachelor of Arts (BA), Advertising/ Commercial Art, Macomb College PROFESSIONAL DEVELOPMENT

• Microsoft Office

• Adobe Creative Suite

• Adobe Premiere Pro

• Google Sketch

• Figma

• Slack

• Google product suite

• Google Analytics Certified

• JMP Statistical Thinking for Industrial Problem Solving - Communication & Media

• InterSport - Brand Innovation Summit

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