Creative Designer
Resume:
Carrie Ann Toreno
CREATIVE DESIGN DIRECTOR
********@*****.***
www.toreno.us
https://www.linkedin.com/in/
carrietoreno13/
• Brand Ambassador
• Brand Marketing Strategy
• Blog Writing and Design
• CMS Management
• Conceptual Development
• Conference Marketing Design
• Digital Marketing/Design
• Graphic Design
• HubSpot Marketing
• Internal and External Resources and
Budget Management
• Project Management
• SEO/SEM Marketing Analytics
WordPress
• Social Media Marketing
• Task Driven Results
• Team Leadership & Collaboration
• Website Design
• Wireframes & User Experience
• UX/VX/UI Design
• Zoho Marketing
Software:
Adobe Creative Suite, Canva, Sketch,
Figma, CapCut, InVision, CMS Premium,
WordPress, HubSpot, Zoho, Microsoft
Suite, Adobe Acrobat, iContact, Constant
Contact, Sitefinity CMS, HTML5,
Hootsuite, SEO, Biteable, Dreamweaver,
Fireworks, CSS, and CMS+. Proficient in
both MAC and PC platforms.
About Me
SKILLS Work
APPLIED TECHNOLOGY ACADEMY
Director of Marketing and Partner Alliances
November 2023 - Present
• Led a comprehensive corporate website rebuild,
including the creation of wireframes and UX/UI
design. Oversaw the collaboration with a design firm to bring the website to fruition, ensuring alignment with brand standards.
• Developed and implemented sub-brand websites
that maintained consistency with the overarching
brand identity.
• Coordinated and collaborated with key cross-
functional teams to design and execute marketing
campaigns, encompassing concept development,
content creation, and implementation with a focus
on SEO and performance analytics.
• Managed and designed all marketing activities
across digital and print platforms, employing
strategic and creative thinking while prioritizing the end user experience.
INTELLECTUAL POINT
Creative Design Director
February 2018 - November 2023
• Oversaw and designed all marketing activities for digital and print platforms, implementing a fully
integrated marketing strategy that included SEO and website analytics using WordPress and HubSpot.
• Directed all social media, successfully increasing follower engagement through data- driven analytics.
• Spearheaded a comprehensive website and brand
rebuild, creating wireframes and managing the project to ensure a seamless user experience across all
devices.
• Developed and managed content across the website, blogs, social media, and video to drive business
growth.
• Created a variety of marketing materials, including training flyers, brochures, PowerPoint presentations, course calendars, training schedules, press releases, wireframes, logos, trade show banners and booth
designs, newsletters, and managed video shoots, to effectively promote programs and training offerings. INFINA
Lead Graphic Designer
September 2015 - February 2018
• Served as the lead designer for brand development and UX/UI for Instructor-Led and Web- Based
Training programs for the FAA.
• Facilitated client meetings with FAA Instructional Systems Specialists, Subject Matter Experts, and
Managers to collaboratively refine the design
throughout the project life cycle, employing dynamic creative thinking.
• Effectively implemented live changes during
meetings, rapidly incorporating client feedback to enhance the design process.
• Developed illustrations, infographics, charts, and other UX/UI design elements, leveraging a deep
understanding of user and viewer design principles to meet company needs.
• 20 years of experience in creative art direction, web design, and UX / UI design management
• Thrive in a fast-paced dynamic environment that requires an ability to learn and adapt quickly.
• Collaborate with designers, producers, developers, and clients to understand what a project needs at any given moment to move the work forward.
• Use design to influence strategic decision making, communicate strategic concepts, and facilitate understanding.
• Develop creative materials including but not limited to, conceptual work, illustrations, publication posters, booth and banner desplays, print materials, interactive PDFs, logo development, PowerPoint slide decks, UI/UX designs, web graphics, and HTML email.
• Mange the entire life-cycle of web projects, from inception to deployment, with a keen eye for detail, exceptional organization, and effective communication.
• Have a wide multidisciplinary creative skill set and comfortable working across different mediums and projects; excited about experimenting with new technologies. Carrie Ann Toreno CREATIVE DESIGN DIRECTOR
• How Design Contest, 2010
• How Design Contest, 2007
• The Real Show, 2001
Selected to design the 2017 and
2018 Leukemia & Lymphoma
Society Man and Women of
the Year Gala. This included
invitations, program, cards, PPT,
posters, table numbers, and
more.
Administrative Member,
Dunn Loring Volunteer Fire
and Rescue Department Past
President, past Vise President,
past Member of the Board of
Trustee (4 years), Ambulance
Aide and Driver. Completed
EVOC Level 3, HAZMAT Level
1, VISIT, and EMTB and CPR
certifications through Fairfax
County. 2004 Fairfax County and
Dunn Loring Rookie of the Year,
2005 and 2007 Fairfax County
and Dunn Loring EMT of the Year.
********@*****.*** WWW.TORENO.US
Work
AWARDS
VOLUNTEER
EXPERIENCE
1997 - 2001 • BFA
JAMES MADISON
UNIVERSITY
Harrisonburg, VA
EDUCATION RESTON COMMUNITY CENTER
Graphic Artist III, Web and Graphic Design
October 2014 – September 2015
• Managed the company website, social media platforms, and email marketing initiatives.
• Designed a range of marketing materials, including emails, web graphics, brochures, flyers, and lobby posters for various classes and events.
• Provided performance statistics and analysis to assess the effectiveness of marketing efforts.
• Successfully resolved issues in a team-based
environment while balancing multiple priorities,
collaborating with colleagues to define deliverables and deadlines, and executing projects to completion with a strong commitment to quality and timeliness.
AIRLIE
Web and Graphic Design Manager
October 2013 – October 2014
• Managed the UX/UI, brand, and content for the company website, redesigning wireframes to create a modern, mobile-friendly look that enhanced profitability.
• Conceptualized and executed design projects across print, web, mobile, and eMarketing channels, designing all packaging, collateral materials, menus, and posters to align with the established brand identity.
• Oversaw photo and video shoots, including editing and post-production.
• Acted as social media manager for platforms including Facebook, X, Instagram, YouTube, and the company blog. INTERNATIONAL ASSOCIATION OF FIRE CHIEFS (IAFC)
Graphic Design Manager
March 2006 - October 2013
• Managed the overall brand and design for print and web materials for the IAFC.
• Developed UX/UI and branding for six major
conferences, including collateral materials such as booth designs, brochures, and website layouts.
• Designed logos for all conferences, new programs, and the for-profit sector, including a redesign of the IAFC logo and various related products.
• Produced advertisements for national magazines.
• Created eBooks, website designs, UX/UI elements, web banners, buttons, and all printed materials.
CALLAHAN AND ASSOCIATES
Design and Production Manager
September 2004 - March 2006
• Served as the sole designer for all print materials for the company, completing 300 to 600-page book layouts each month along with associated collateral materials for various publications. Designed book covers, interior layouts, and artwork, overseeing all steps of the
production process.
• Established a strong corporate identity across all company publications, products, and programs including updated software and company logos.
• Managed the production calendar and all design
projects, ensuring timely delivery and quality standards.
• Designed and updated website advertisements and
email templates using Dreamweaver.
COMMUNITY ASSOCIATION INSTITUTE
Assistant Art Director
April 2002 - September 2004
• Oversaw each project through the production process, ensuring quality and consistency.
• Co-designed a new corporate identity and sub-brands for the company and its 50 chapters.
• Managed the layout of three newsletters and
developed conference materials from initial concepts to printed pieces.
• Completed book layouts, including cover design and interior spreads, and designed layouts for the company magazine, Common Ground.
• Developed illustrations for the magazine while
creating brochures, flyers, handbooks, and overhead presentations. Brainstormed artistic concepts for
the magazines artwork, sourcing stock images and
commissioning illustrations and photography as needed.
Contact this candidate