Product Design Social Media

KANCHAN www.kanchanchhabria.CHHABRIA com

Art Director / Creative Strategist / Product Designer

+1-206-***-**** ***************.******@*****.*** www.linkedin.com/in/kanchanchhabria EDUCATION Master’s in Advertising, Savannah College of Art and Design, USA August 2024 Bachelor’s in Product Design, Instituto Marangoni School of Design, Italy May 2020 SKILLS Soft Skill : Design Thinking, Creative Strategy, Gen. AI Prompting, Problem Solving, Team Work, Leadership Software : Adobe Creative Suite, Figma, Procreate, Autodesk Fusion 360, Rhino, Keyshot ACHIEVEMENTS Red Dot Winner

• Created a diversity campaign for Crocs to advocate against ageism in the fashion industry, celebrating inclusivity and style for all ages.

Communication Art Award

• Developed a data-driven campaign introducing LEGO for adults, highlighting its mental health benefits, to encourage stress relief and mindfulness through creative building Microsoft Generate Runner Up

• Created an artificial intelligence wearable to solve communication problems between individuals around the world I need some information here

RoPlastic Finalist

• Designed new packaging to reduce the use of micro-plastic by increasing the shelf life of the packaging by giving it a new purpose

PROFESSIONAL EXPERIENCE

Prism Laminates, Mumbai, India

Freelance Designer Mar 2024

• Designed and developed a comprehensive product catalog displaying 20 distinct products with various finishes

• Crafted and curated a visually appealing layout to highlight the diverse range of finishes ensuring clarity and ease of use but staying close to the theme set forward by the client Pooja Group, Mumbai, India Sep 2021-Apr 2023

Creative Head

• Designed and Managed websites and social media platforms, resulting in a 40% increase in online customer engagement resulting in a 25% rise in web traffic within the first six months of my tenure

• Led Branding initiatives, ensuring consistent messaging with potential clientele and visual identity, leading to an increase in brand recognition and customer loyalty

• Designed and conceptualized a brand-new line of furniture modules, which increased portfolio diversity and client inquiries by 25%

StudioCR34, Milan, Italy Nov 2020 – Jul 2021

Product Designer

• Analyzed existing market trends and performed extensive research on competitors’ position’s and used the knowledge gained to improve current portfolio design

• Delivered detailed, photo-realistic, and accurate 3D model renders, increasing production efficiency, and reducing production times of final product

International Trade Link, Mumbai, India May 2019 – May 2020 Junior Product Designer

• Worked closely with the design team to create detailed and accurate 3D Model renders, improving project visualization, and reducing prototype development time by 20%

• Designed and assisted with the launch of social media platform for the company

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