Social Media Brand Manager
Resume:
Destiny Vargas
Assoicate Brand Manager
Burbank, USA, 91505
************@*****.***
Associate Brand Manager with 5+ years of experience, proficient in leading brand strategies and enhancing market presence. Demonstrated ability in spearheading cross-functional teams to expedite product launches, achieving a 30% increase in efficiency. Skilled in utilizing digital assets and social media management to boost consumer engagement and brand visibility, resulting in significant market share growth and sales increases. Employment history
Oct 2023 - Feb 2024
Associate Brand Manager
NatureLabTOKYO
Spearheaded cross-functional collaboration, expediting product time-to-market Integrated market research data to amplify consumer voices within the organization Enhanced consumer retention through data-driven initiatives Led product launch campaigns, ensuring timely delivery Facilitated sales team support for new item sell-in Pioneered digital transformation, enhancing data-driven decision-making. Boosted product launch efficiency by 30% through strategic team leadership. Refined market entry strategy using competitor analysis, increasing market share. Enhanced team dynamics by mentoring new hires, improving global team cohesion. Developed unique consumer engagement campaigns, elevating brand presence. Initiated a market segmentation strategy to target niche audiences effectively. Mar 2022 - Oct 2023
Associate Brand Manager
American International Industries
Managed team communication for new product development and promotions Executed innovative PR strategies aligning with brand voice Prepared comprehensive line reviews for major distributors Collaborated with influencers for social and PR launches Maintained Digital Asset Management system for efficient asset organization Boosted sales by 48% by expanding to 155 new stores in 6 months. Managed project timelines effectively, ensuring on-target product deliveries. Directed innovative PR campaigns, enhancing brand alignment and visibility. Fostered partnerships with major distributors, optimizing product market presence. Maintained up-to-date digital assets, streamlining content management processes. Elevated brand market share by optimizing promotional strategies. Feb 2022 - Oct 2023
Social Media Manager
American International Industries
Orchestrated daily content strategy across multiple platforms, aligning with brand and founder objectives. Authentically crafted social media copy reflecting brand's voice and values. Managed community engagement, ensuring prompt responses to customers and influencers. Optimized social media strategy, increasing follower engagement by 30%. Boosted brand presence by innovating content strategy on key platforms. Enhanced team efficiency by streamlining content approval processes. Pioneered a viral marketing campaign that expanded market reach. Refined content quality, ensuring alignment with brand standards. Spearheaded a 30% increase in social media engagement through targeted strategies. Oct 2021 - Mar 2023
Marketing and Product Development Assistant
American International Industries
Championed ideation sessions with brand and product development teams Led to the creation of 15 innovative CPG products
Boosted revenue by 20% in the first quarter
Implemented competitive research and social listening techniques Boosted product launch success by leading market trend analysis. Pioneered unique product features through targeted competitive research. Enhanced product specs by maintaining rigorous marketing status checks. Fostered team synergy to streamline project execution and delivery. Refined sales strategies by analyzing performance data and market trends. Increased brand engagement by designing targeted marketing campaigns. Mar 2019 - Oct 2020
Merchandising Coordinator
Markwins Beauty Brands
Managed timelines effectively, ensuring projects stayed on track Prepared comprehensive reports and analyses to drive strategic decision-making Maintained SKU records meticulously, ensuring accurate inventory management Enhanced SKU system accuracy, reducing errors by 15%. Streamlined report generation, boosting team productivity. Fostered strong retailer relationships to smooth shipment processes. Identified key delay patterns, improving client communication efficiency. Supported agenda structuring for effective team meetings. Oversaw daily merchandising operations, ensuring compliance with brand standards. Education
2017 - 2018
Bachelor of Science in Business Management
FIDM/Fashion Institute of Design & Merchandising
The Business Management Program allows students to develop the business and management skills to start their own companies or be part of management teams in the Fashion, Interior Design, and Entertainment industries. In business management classes, students work like consultants, dissecting a real company and making strategic recommendations. 2014 - 2016
Associate of Arts Beauty Merchandising & Marketing FIDM/Fashion Institute of Design & Merchandising
The Beauty Industry Merchandising & Marketing Program is a comprehensive curriculum that prepares students to enter the world of beauty with the knowledge of the complexities and challenges of each of the components and factors that make up the beauty industry. This program offers hands-on applications including beauty technology, package development and design, operations management, and fundamentals of fragrance, treatment, color, hair, and environmental fragrances. Skills
SEO Optimization Email Marketing
UX Design Data Analytics
E-commerce Strategy Content Creation
Brand Positioning Marketing Strategy
Market Share Growth Innovative PR
Product Development Influencer Collaboration
Digital Marketing
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