Digital Marketing Social Media

Ranna Zahabi

408-***-**** *******@****.*** https://www.linkedin.com/in/ranna-zahabi-159b8a16a/ EDUCATION

University of California, Santa Barbara Santa Barbara, CA Bachelor of Arts, History of Public Policy & Law

Saratoga High School Saratoga, CA

High School Diploma

Awards & Honors

Zed Factor Fellowship Finalist 2024

Dean's Honor Roll, Early Graduation: Fall 2023

Brooke Owens Fellowship 2023-2024 Finalist

Comparative Literature Undergraduate Award 2021

WORK EXPERIENCE

Marketing & Graphic Design Development, ClearBody Physical Therapy, Tustin, CA July 2024-September 2024

● Designed a content strategy to increase patient engagement and brand awareness, leveraging educational posts, patient testimonials, and clinic updates.

● Created visually appealing materials for social media and clinic flyers, including graphics for injury prevention tips, physical therapy exercises, and patient success stories.

● Provided consultation on improving the website’s SEO and overall user experience, focusing on accessible content that promotes the clinic’s services.

● Developed patient-centric narratives to build trust and emotional connection with the local community, enhancing the clinic’s online reputation.

● Worked closely with physical therapists to ensure accuracy in educational materials and compliance with healthcare guidelines.

Marketing & Business Development, Olive This Olive That, San Francisco, CA July 2024-Present

● Drafted and designed email campaigns to keep patients informed about new services, special offers, and health tips.

● Developed and scheduled engaging content across multiple platforms, driving brand awareness through curated posts on product benefits, seasonal recipes, and promotional events.

● Designed visually captivating marketing materials, including event invitations, signage, and branded merchandise, tailored for corporate olive oil tastings and educational workshops.

● Created visually engaging Canva graphics for various corporate events

● Reviewed and edited press releases for accuracy and brand alignment, ensuring clear communication of business milestones, product launches, and community events Communications Associate, The Big Fish Initiative, San Francisco, CA February 2024-July 2024

● Synthesized scientific articles highlighting the campaign's goal to unite fisherfolk, scientists, and communities across the Caribbean, the US, and Central America to promote sustainable fishing and marine conservation.

● Created visually engaging Canva graphics for various campaigns and projects

● Managed Spanish/English translations for text and media, ensuring accurate and culturally relevant communication. Also designed and wrote content for the organization's website, enhancing user experience and accessibility.

● Developed outreach strategies to effectively engage target audiences and expand the organization's reach.

● Tracked and analyzed social media performance metrics to optimize engagement and growth strategies. Marketing Consultant & Graphic Design Specialist, Farmelle Co. (Agricultural Software Startup), Cupertino, CA January 2024-Present

● Developed a comprehensive marketing strategy aimed at improving CSA farmers' access and engagement. Leveraged storytelling and community-driven content to increase visibility.

● Critiqued website and graphic design elements, advising on layout improvements for better user experience and more effective media representation.

● Authored and edited copy for web and social media, emphasizing the startup’s mission to support agricultural sustainability and entrepreneurship.

● Provided feedback on software UI, ensuring the platform’s ease of use for CSA farmers, including recommendations on simplifying navigation and visual elements.

● Offered Spanish translations to expand accessibility to diverse farming communities.

● Conceptualized and executed campaigns that communicated authenticity, tapping into the narratives of local farmers and food sustainability.

Hydrographic Surveyor & Seafloor Mapping, NOAA, Aleutian Islands, AK May 2023-June 2023

● Worked on the Okeanos Explorer research vessel for a seafloor mapping expedition

● Learned acoustic bathymetry data and oceanographic software including Qimera, Fleidermaus, Soundspeed Manager, and ArcGIS. Collection, processing, ad documentation of expendable bathymetric thermograph data was required

● Collected samples to conduct a CTD (conductivity, temperature, and depth) test on board. High quality seafloor data was acquired as a mapping watchstander and data collector Marketing and Retail Associate, Viva Oliva, Santa Barbara, CA January 2022-May 2022

● Worked on blog posts and marketing material strategy for the local speciality olive oil store

● Bottled olive oil and vinegar as well as shipment and packaging materials through Amazon

● Worked with amazon store retail managers to improve the online storefront

● Interacted with customers as a sales associate on a day to day basis that involved specialization in olive oil tasting information

Hubble Space Telescope, NASA Goddard Space Flight Center, Greenbelt, MD September 2022-January 2023

● Worked as a member of the science communications team to manage the multimedia image for the Hubble Space Telescope

● Participated in eight interviews and collected liveshot media coverage for the Direct Asteroid Redirection Test launch at John Hopkins Applied Physics Laboratory

● Wrote four articles highlighting on-site engineers and off-site researchers in a range of scientific fields

● Connected corporate and congressional guests at the Natural History Museum’s James Webb Telescope Gala

● Wrote, narrated, and edited a Hubble History Video used for tours on the GSFC Campus

● Edited 15+ instagram reels of star clusters and Hubble images, reaching an audience of 600k-800k on average. Also Edited 15+ twitter posts and captions to highlight Hubble images Science Communications and Outreach Intern, Arctic Data Center, Santa Barbara, CA July 2022-May 2023

● Conducted and over-sought daily outreach reports via twitter and assisted in writing monthly newsletters and blog posts.

● Designed graphics and digital posters for the website and collaborated with the National Center for Ecological Analysis and Synthesis staff, including environmental data scientists from various disciplines

● Attended the American Geophysical Union conference for networking events and tabling Retail Associate, Santa Barbara Aquatics, Santa Barbara, CA June 2022-August 2022

● Worked as a retail associate for local dive store, interacting with customers daily and cleaning/packing scuba gear

● Also worked within the warehouse location packing and shipping as well as tracking amazon packages Experiential Marketing, Shabang Music Festival, San Luis Obispo, CA May 2022-May 2023

● Worked with a team of student run marketing coordinators to host community and campus events promoting a locally run alternative rock music festival

● Hosted weekly giveaways, coordinated print distribution, and partnered with local restaurants to host ticket giveaways Marketing and Media Intern, Leading from Within, Santa Barbara, CA July 2021-December 2021

● Conducted and over-sought a video project for the website of a local nonprofit organization

● Participated in weekly meetings regarding strategy and goal setting for monthly events involving networking with leaders and alumni donors to spur participation

● Website building and graphic design work as well as handwritten invitations and storage organization for in-person events

Off Campus Senator & Chief of Staff, Associated Students, Santa Barbara, CA May 2021-May 2022

● Worked in student government as an off-campus senator, representing the community of UCSB off-campus housed individual

● Involved with the Isla Vista Tenants Union as a liaison between the community organization, local legal support systems, and administration

● Served as Chief of Staff to the external vice president and conducted core meetings and task delegation for leaders of various campus organizations

RESEARCH ACTIVITIES

Research Assistant for Lisa Parks, UCSB Media Arts and Technology Lab Sept. 2023- Present

● Conducted geospatial data collection and analysis of public policy on satellite technology development on local communities and marine life surrounding the Vandenberg Space Force base QUALIFICATIONS/ATTRIBUTES

● Exceptional writing, reading, and analytical skills

● Science communications & science writing

● Video production & graphic design with Adobe Suite

● Intermediate knowledge of the programming language R

● UI/UX Design

● Creative catalyst in team settings and skilled in conflict resolution

● Fluent in Farsi and Spanish, intermediate in Italian

● U.S. Citizen

● References available upon request

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