Social Media Product Development

KATHERINE HEERAN

Nashville, TN • 615-***-****

*******@****.***.***

EDUCATION

The University of Tennessee, Knoxville May 2024

Bachelor of Science in Retail, Hospitality, and Tourism Management GPA 3.64/4.00 Minor in Business Administration

• Magna Cum Laude

Study Abroad Institution, Italy June 2022 – July 2022 The University of Tennessee, Bologna

PROJECTS

Tractor Supply Company Project Fall 2023

• Developed high and low-volume planograms for three types of dog treats based on current sales data.

• Utilized JDA to create an optimized store interior to hold the maximum amount of product.

• Presented the designs to the merchandising team at the Merchandising Innovation Center. Strategic Retail Planning Spring 2022

• Researched and presented ways that the VolShop at the University of Tennessee could better serve their target customers.

• Built a strategic plan to increase revenue and customer retention.

• Curated a survey for customers to complete in order to analyze feedback about the innovated ideas.

Product Development Fall 2022

• Designed a prototype of a new product that highlighted key competitive advantages.

• Detailed the products design in a spec sheet.

• Created an inspiration board to expand the aesthetic of the product. EXPERIENCE

French Fried Vintage Internship January 2024 – May 2024

• Assisted customers with clothes and checking out.

• Coordinated setup for events and vintage markets.

• Helped with marketing tactics and the growth of the store’s social media presence. UTK Fashion Society August 2022 - May 2024

• Created mood boards based on the fashion theme of the week.

• Thrifted and styled outfits to be worn in the club’s fashion show.

• Organized a collaboration with French Fried Vintage to host an on-campus pop-up shop.

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