Senior Marketing Supply Chain

NATALIE JARDINE 512-***-****

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EXECUTIVE PROFILE

SENIOR MARKETING EXECUTIVE with 20+ years experience in the CPG industry. Notable brands include:

Central Market brand salsas

Mark’s Good Stuff

The Salt Lick

Austin Chile Company

Silver Star

Diamondback

Native Texan

Natalie’s Naturals

Pride of Texas

Gustavo’s

Dan & Emilio’s

Texapeno

D.L. Jardine’s

Jardine’s

Shotgun Willie’s

Jardine’s Gourmet

KEY STRENGTHS

Building ideas into appealing brands and crafting/maintaining brand positions.

Solving a wide range of problems through teamwork and collaboration.

Proven mastery of the processes needed to develop well-oiled, smoothly- running sales and marketing machines – from big-picture strategies to the subtle details of finished products.

CAREER HIGHLIGHTS

Grew revenue of Texas Legend Foods by 500% between 2010 and 2023.

Collaborated with strategic partners to create 90 products across 17 brands, including products for Whole Foods, HEB, Central Market, and the Salt Lick.

Brought to market a new generation of salsas that reflected an affinity for healthy eating and wholesome fresh recipes that blend beans, grains, greens, other fresh veggies.

Crafted and successfully lead multiple nonprofit fundraising campaigns by listening to and understanding the needs of each organization, strategically assembling the right team members, acquiring corporate sponsors, and exceeding fundraising goals.

EXPERIENCE

Texas Legend Foods 2010-2024

Austin-based CPG company that produces specialty foods through collaboration with regional and national retailers. Vice President

Held concurrent roles in key leadership positions with overlapping responsibilities as the company developed 90 products across 14 brands, including sales, recipe creation, branding, logo and package design, marketing strategy, promotional programs, and pricing. Products include salsas, dips, BBQ sauces, seasonings, hot pepper sauces. Strategic Oversight

Provided key leadership and strategic direction for all aspects of marketing and day-to-day operations for a $8M packaged foods business, increasing bottom line profitability by 600%.

Engaged with marketing/advertising agency.

Oversaw TLF supply chain and relationships with TLF’s network of vendors, co-packers, distributors, and brokers.

Developed and maintained long-term customer relationships with Whole Foods, HEB, and Central Market. Operations

Implemented processes governing supply chain management, resulting in a 85% fill rate across 90 products.

Managed “own brand” program for HEB and Central Market exclusive brands. Product Management

Collaborated with strategic partners to develop 90 products across 17 brands, including products for Mark’s Good Stuff (HEB), Central Market, and Salt Lick.

Account relationship management for all existing accounts and products including launching product education programs for clients and staff.

CORE EXPERTISE

Sales

Communications

Marketing Campaigns

Client Relationship

Business Development

Project Management

CORE INTANGIBLES

Strategic Leadership

Critical Thinking

Complex Problem Solving

Innovative

Collaborative

Proactive

Creative

NATALIE JARDINE 2

Marketing and Communications

Created Natalie’s Fresh and Natural Salsas. Oversight of graphic design, branding, recipe development, marketing, sales, pricing, promotion, and distribution.

Guided graphic projects by concept to client to final production.

Maintained 17 brand identities by including continuity of label design, collateral materials, websites, social media, and product quality.

JardineFoods 1989-1998

Austin-based company that produces specialty foods such as salsas, dry rubs, chili mixes, and marinades. Marketing/Communications Director – Developed and executed strategies for national marketing campaigns, public relations and advertising programs across all media platforms. Hired and collaborated with outside advertising agency

(T3, Roger Moore & More). Conceptualized and implemented multi-brand marketing strategy. U.S. Regional Sales Manager, West Coast – Developed strong collaborative relationships with senior buyers at 10 key retail accounts including Whole Foods, Bristol Farms, Williams-Sonoma, Nieman Marcus. Established and managed promotional programs for key accounts.

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Freelance Event Producer 1993-1997

Produced fundraising events for Austin-based nonprofits: Ecology Action Austin’s Earth Day Festival, The Nature Conservancy of Texas, and Safe Place. As the Program Coordinator for the Muscular Dystrophy Association, I secured new sponsors, developed business and executed multiple fundraising programs and events. EDUCATION

Terry School of Business, University of Georgia, Athens, GA – Bachelor of Business Administration, Marketing

University of Innsbruck, Austria

Coldtowne Theater – Graduate Improv Conservator Program ADDITIONAL

REI Outdoor Education Instructor – teach bike riding, camping basics classes

Yoga/Dance/Meditation Teacher: Developed Movement as Medicine program for teens

Jeremiah Program, Epic Battle: Team Captain (4 years); responsible for raising $10K/year

Highland Park Elementary PTA Fundraisers: Chair, Annual Dinner and auction (2 years)

Girls Scout Troop Leader (7 years): Emphasis on healthy eating, the environment, camping, movement

West Austin Youth Association Volleyball Coach (3 yrs) and Northwest Kickball Association Coach (4 yrs)

Outward Bound Program - experience-based outdoor learning & leadership program for youth & adults

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