MAX NELSON
Senior Web Engineer
***********@*****.***
maxnelsonwebsite.com
Senior Web Engineer with eight years of experience developing high-traffic, highly-visible, websites and applications. Experienced in developing maintainable frontend build systems, solving complex problems, and delivering quality solutions to fast-growing startups and large companies alike. Developing website applications, tools, features, and components, using many different languages, frameworks, and platforms, and integrating data from a variety of web services, databases, and content repositories.
EXPERIENCE
Apple
UI Dev Lead
Aug 2020 - Oct 2023
Implemented frontend production requirements for retail display applications, including the default retail display application for iPhone.
Composed SwiftUI elements and configured their properties to implement design, animation, and functional requirements, creating pixel-perfect, highly robust, iOS applications featured on Apple's in-store devices. Designed and developed a flexible, dynamic component system, capable of adapting to the content of 8 different devices, in 33 different languages, at any of 12 ADA-compliant system font sizes. Designed JSON structures responsible for providing application content, allowing for complex features / functionality; satisfying complex business and application requirements. Advanced from UI Editor to UI Dev Lead by organizing projects, automating processes, troubleshooting application issues, and managing the work of of 2-5 other UI Editors, during projects with very firm deadlines dictated by Apple’s seasonal product release dates.
Rubrik
Frontend Web Developer
Jan 2019 - Feb 2020
Functioned as the only in-house web developer, underneath marketing, working closely with agencies to develop and maintain the rubrik.com website and its associated web properties. Developed Wordpress page templates and components with advanced frontend requirements, including frontend integration with API data from multiple web services, using PHP (Timber, Twig), HTML, CSS (BEM), and Javascript. Oversaw platform migration from Wordpress to Adobe Experience Manager (AEM). Developed AEM components using HTL (Sightly), JavaScript, and Apache Sling, integrating with a JSR-170 repository. Oversaw CDN migration from Cloudflare to Akamai. Configured DNS records for new web properties. Cloudera
Web Content Production Assistant
Oct 2013 - Sept 2017
Worked with team and agencies to develop the cloudera.com website and its associated web properties. Hired as employee #334, grew the web team from 2 to 5 developers while contributing to the rapid company growth towards 1800 employees at the time of my departure. Developed dynamic frontend AEM components using JSP (later upgrading to HTL [Sightly]), Javascript, HTML and CSS. Built forms corresponding to each component using ExtJS, Granite and Coral UI, allowing Marketing stakeholders to author and publish content. Trained authors, hosted office hours, created PDF documentation. Developed frontend integrations and utilized data from a variety of APIs and web services including Learndot, Demandbase, Jobvite, Eloqua and SFDC.
Managed the publication of web content, used AEM Admin tools like CRXDELite, QueryBuilder, Bulk Editor, and VLT-RPC to manage, sync, and replicate JCR content across AEM instances (dev, auth, stage, prod, pub). EDUCATION
BA in Graphic Design
California State University, Chico
2007 - 2011
Studied many mediums of Graphic Design,
including User Interface Design, with an
upper-division theme in computer programming.
SKILLS
Javascript : React • Typescript • Node • Express • D3 Pre/Post Processing Tools: Vite • Rollup • PostCSS Databases: Firebase • Firestore
Python: Flask