Marketing Manager External Affairs

Experienced External Affairs Manager with a

background in Mass Communication seeking a

challenging role as a Marketing Manager. Skilled in creating strategic communication plans, building

strong relationships with stakeholders, and

executing successful marketing campaigns. Proven

track record in driving brand awareness and

achieving business objectives. Ready to bring my

expertise to a dynamic marketing team.

Profile

Work Experience

02/2022 – 10/2023

DENVER, COLORADO, UNITED STATES · HYBRID

External Affairs Manager

Comcast

Orchestrated Digital Equity initiatives across

Colorado, Utah, New Mexico, and Arizona in

collaboration with local Community Impact teams

Directed and facilitated the Comcast Lift Zone

program, providing complimentary high-speed

internet access to community centers in all 5

states

Developed new branding strategies to enhance

visibility and recognition of Lift Zones as a

significant investment by Comcast

Conducted on-site visits to observe the evolution

of Lift Zones and identify opportunities for

enhanced partnership with Comcast

Established efficient processes for setting up,

transferring, discontinuing, and troubleshooting

Lift Zones, adopted division-wide

Contributed to a special project team to

implement ongoing support for existing Lift Zones

and streamline new initiatives

Supported the dissemination of information on the

Internet Essentials Program and the government's

Affordable Connectivity Program

Created and distributed the first internal podcast on External Affairs topics for employee education

and engagement

Organized an informational roadshow for 700+

employees on Internet Essentials and the

Affordable Connectivity Program

Collaborated with external organizations to fund

outreach programs promoting adoption of Internet

Essentials and ACP

Collaborated with Creative Services to produce

and broadcast 6+ public service announcements

Work Experience

on ACP across TV networks and online platforms

Managed a budget exceeding 300k, conducting

monthly reviews to ensure appropriate allocation

and accountability

Maintained open communication and collaboration

with senior leadership in the Mountain West

region

Regularly presented at quarterly Ops Review calls

and provided individual support through initiatives like Adopt-A-Lift Zone and volunteerism.

07/2011 – 02/2022

DENVER METRO AREA · HYBRID

Sr. Events and Promotions Specialist

Comcast

Led the management of events and Brand Love

strategies from inception to post-analysis

Cultivated and maintained relationships with

municipalities, non-profits, and production

companies to achieve objectives through Comcast

resources and sponsorships

Developed creative strategies tailored to each

activation, considering budget and logistical

constraints

Conducted extensive research and development to

introduce new activations

Oversaw on-site event execution, including booth

staffing, asset management, and sales team

coordination

Managed all on-site staff before, during, and after events

Generated post-event reports to justify expenses

and manpower requirements for creating

exceptional experiences

Collaborated with various teams within Comcast,

including Government Affairs, Communities, Third

Party Sales, and Division, to enhance customer

and employee experiences

Managed a portion of a $1.4 million annual

budget

Innovated new events during challenging industry

conditions in 2020

Continuously produced events throughout 2020

and developed new programs to address sales

channels' needs

Supported External Affairs efforts through RISE

and Lift Zone focused activations, showcasing

Comcast as a community partner

Spearheaded the "Fun Committee" to promote

team culture and connection

Implemented 5+ interactive team activities

Heather Taziri-Blackham

Address: Aurora, United States of America

Phone number: 303-***-****

Email address: *************@*****.***

Work Experience

annually

01/2011 – 07/2011 GREATER DENVER AREA

Customer Retention Agent

Comcast

Helped customer who wanted to cancel find the

benefits of Comcast to other services through

competitive knowledge. Saved customers from

canceling.

06/2008 – 10/2008 GREATER DENVER AREA

Marketing Intern

Comcast Cable

Helped with all events and general marketing for

Denver Metro market.

11/2008 – 02/2009 GREATER DENVER AREA

Direct Sales Representative

Comcast

Made direct sales going door to door.

Education

01/2002 – 12/2006

Mass Communication Bachelors

Briar Cliff University

Named Student of the Year 2006 for Mass

Communication.

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