Social Media Manager

Brooke-Lynn White Email: ****************@*****.*** Los Angeles, CA Professional Summary

Highly motivated brand marketing professional with 5+ years of experience driving engagement, increasing brand visibility, and generating leads through digital channels. Proven ability to develop and implement effective marketing strategies, lead cross-functional teams, and deliver measurable results. Seeking opportunities to leverage expertise in social media management, community engagement, and marketing to contribute to company success. Areas of Expertise

● Brand Strategy

● Marketing Campaign Management

● Research and Analysis

● Digital Marketing

● Leadership and Collaboration

● Creative Direction

● Content Creation and Curation

● Digital Advertising

● Analytics and Reporting

● Trend Awareness

Professional Experience

Social Media Manager

Community Loving,,Torrance, CA

August 2023 - present

● Successfully managed social media content and engagement, yielding a 20% increase in audience interaction and engagement metrics.

● Produced visually captivating flyers, posters, and infographics using Canva for events and services, resulting in heightened event attendance and community engagement.

● Orchestrated a strategic social media posting schedule leading to a 30% expansion in online following and heightened brand visibility within the community.

Social Media Manager

Beauty Creations Cosmetics, Pico Rivera, CA

October 2022 - August 2023

● Developed and implemented comprehensive social media strategies across multiple platforms, resulting in a 30% increase in engagement and a 20% growth in follower base within one year.

● Produced engaging on-site content, including photo capture and editing, resulting in a 25% increase in website traffic and a 15% boost in online sales.

● Conducted competitive analysis to identify industry trends and opportunities, leading to the adoption of new content formats and partnerships.

Assistant Strategist, Paid Social

Mediahub World Wide, Playa Vista, CA

May 2022 - October 2022

● Assisted in planning and executing paid social campaigns, resulting in a 25% increase in click-through rates and a 10% decrease in cost per acquisition.

● Compiled and analyzed campaign performance data, providing actionable insights that improved targeting and ad creative, leading to a 15% increase in ROI.

Copywriter (Freelance/Contract)

See Sea Jewelry, Redondo Beach, CA

October 2020 - May 2022

● Produced compelling written content for various advertising channels, contributing to a 20% increase in social media engagement and a 10% rise in customer retention.

Brand Marketing Specialist

Sanrio Inc, Torrance, CA

June 2019 - August 2020

● Drove engagement and brand growth through strategic content production and influencer collaborations, resulting in a 40% increase in social media followers and a 25% uplift in brand awareness.

● Utilized marketing automation tools to streamline processes and optimize social media performance, leading to a 20% reduction in time spent on content scheduling and reporting.

Technical Skills

● Microsoft Office Suite (Word, PowerPoint, Excel)

● Google Suite (Docs, Slides, Sheets, Forms)

● Marketing Automation Platforms (Khoros, Klaviyo, Later, Hootsuite, Preview)

● Content Creation Software (Adobe, Canva)

● Point of Sale (POS) System

Education

Bachelor of Arts, Communications + Film, TV, & Digital Media University of California Los Angeles (UCLA) Work Portfolio: https://www.canva.com/design/DAFj-Td2koU/VdME2Uy4F441esKfaPy82Q/edit?utm_content=DAFj- Td2koU&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton c

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