Digital Marketing Website Manager
Resume:
Fred Smalls
E-Mail: *********@*****.***
PROFESSIONAL SUMMARY:
Using creative and out of the box and strategic thinking to solve problems and create scalable solutions. 16 years of experience in enhancing client success through best practices, success plans, data-driven recommendations, and elaborate reporting on KPIs. Experience in accelerating digital performance. GA4 and Google Analytics certified with experience in Google Data Studio, Google Ad Words, Salesforce, and Tableau. These skills will help me aid and help your business succeed.
PROFESSIONAL EXPERIENCE
COBALT/ADP/CDK GLOBAL/SINCRO (ANSIRA), MARKETING SOLUTIONS
Digital Performance Strategist/Website Manager – January 2020 – August 2023 (Sincro - Ansira)
•Develop clean, efficient, and well-structured websites.
•Identify web analytic trends/opportunities for improving site conversion rates and user experience.
•Manage and optimize landing pages, call-to-actions (CTAs) and lead generating forms.
•Effectively communicate digital marketing recommendations and implement mutually agreed upon strategies while incorporating industry/market best practices and knowledge at an expert level.
•Proactively analyze client websites to identify necessary content changes and/ or performance issues while providing professional guidance and recommendations regarding emerging digital and new marketing technologies.
•Collaborate with the design and customer success teams to translate visual designs into functional websites using the Ansira platform toolset.
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Senior Website Manager III (CDK Global) Sold to Sincro
•Manage high-profile accounts to provide them with exceptional customer relationship.
•Consult closely with clients to optimize their digital marketing presence and ensure that their strategy is aligned with their business objectives.
•Have regular conversations with customers about their overall digital strategy, and use of SEO, SME, Social media, and any offline advertising.
•Proactively analyze client websites to identify necessary content changes and/ or performance issues.
•Mentor new Advocates, as well as my team members on training and developing tools necessary for their success in the digital marketing field
•Met with high profile clients and gave presentations to save accounts and upgrade their packages with us.
Website Manager II 2010-2012 (ADP) Spin-off to (CDK Global)
•Managed high-profile Dealerships helping support their digital marketing strategies
•Managed cross-functional team members for projects delivery, managing milestones, and expectations
•Provide updates to executives at dealer groups on revenue streams and project status for the accounts
•Created digital marketing strategies which supported goals and objectives to improve ROI in for-profit centers
•Stay updated with the latest trends and best practices in front-end web development and implement them in projects.
Website Manager I 2009-2010 (Cobalt) Acquired by ADP
•Work closely with over 50 General Motors dealers to deliver an integrated marketing strategy that focuses and supports the dealer goals
•Consults with General Motors dealerships to prioritize their website presence and ensure their website strategy is aligned with their business objectives.
•Proactively analyzes client websites to identify necessary content changes and/ or performance issues.
•Coaching/Mentorship/Photoshop training throughout the department
Yodle
Account Manager 2008 – 2009
•Managed over 70 accounts. Built, managed and marketed business websites.
•Advertised websites by creating advertising campaigns using Google Adwords.
•Provided consultancy, built and led the digital marketing strategies. Executed best-in-class demand generation programs that leveraged a multi-channel approach to achieve business growth and revenue goals.
•Maintained a high level of daily inside administrative activities to meet established personal and company “key objectives”. Maintained a data-driven approach through continual experimentation and optimization goals.
PRIOR EMPLOYMENT DETAILS
Yellowpages.com Sr. Sales Consultant – Charlotte, NC 2006 – 2008
Superpages.com Sr. Sales Consultant – Buffalo, NY 2003 – 2005
PROFESSIONAL DEVELOPMENT
Economics University of North Carolina at Chapel Hill
Certifications: GA4, Google Analytics, Google Adwords Certified
Trainings: L.I.T (Leaders In Training Program) Executive-level Sale to Strategic
Technical Skills: Microsoft Office/XP, Excel,& Vista Applications Salesforce.com Photoshop Adobe Creative Suite Flash Dreamweaver Illustrator Tableau Website Manager Hotjar Screaming Frog Semrush
Other Experience
Owned advertising firm that sold, created, and produced television commercials for business across the eastern United States.
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