Sales Representative Manager
Resume:
CURRICULUM VITAE
PERSONAL DATA
Name: Žeželj Ratko
Sex: Male
Permanent Address: Braće Škerovića 24, 11000 Belgrade, Serbia E-mail address: *****.******@*****.***
Date of Birth: June 5, 1970
Place of Birth: Belgrade, Serbia
Marital Status: Single
EDUCATIONAL BACKGROUND
1. XIII Belgrade Secondary School
Dates Attended: Sep 1985 – June 1989
Major Field: Programmer
Diploma Received: Programmer, June 1989
2. University of Belgrade – Faculty of Mechanical Engineering Dates Attended: Oct 1990 – June 1997
Major Field: Industrial Engineering
Diploma Received: Graduate Mechanical Engineer (BSc), June 26, 1997 PROFESSIONAL EXPERIENCE
1. Present Employer: VALORPLAST ( distributor of BASF plastics raw ) Position and Duties: Sales Representative
Period of Employment: August, 1999 – November,2001 Sales Representative/ Responsibilities
1. Sales of products:
Presentation of porfolio of company to customers
Increase of quantity of sales and number of customers 2. Technical support:
Train customers about new products
3. Business environment:
Monitor and analyse, on a continuous basis, all local market developments in order to propose revisions to existing plans. Provide pertinent market information to Owner of the company to measure performance against plans, and to provide a database of market information. 4. Marketing support:
Actively participating in creating marketing plans for the territories per brands by providing relevant data and forecasts
Support marketing in collecting various market data on categories, brands and specific articles that are not connected with distribution data
Shelf prices projecting for new launches and competitors price tracking for matching purposes 5. Supply Chain support:
Forecasting processes implementation:
- on-going
- for future brand/sku launches
Monitor and analyze eventual changes in relevant local law regulations (duties, taxes, etc) in order to provide on-time information.
Monitor and analyze relevant eventual changes in foreign policy of the country, which could have positive/negative impacts on business
visits/meetings preparation and organization
6. Financial management support
Complete management of Sales budgets
Monitor of financial duties of customers
7. Management support:
Full assistance and availability to Owner of the Company data collection (complex, medium and basic)/reports requests
Dimension
Input/Description
Size of business Yearly turnover value: 2 Million EUR Ex-Works Number of Direct Reports Sales Analyst
2. Present Employer: RESINEX, Member of the Ravago Group Position and Duties: Principal of Sales
Period of Employment: December,2001-February, 2011. Principal of Sales / Responsibilities
1. Distributor Relationship:
Direct implementation of business plans through distributor and field based sales staff
Develop a close working relationship with customers and local distributors and improve their effectiveness
Develop tailor made client strategies to optimise the performance of all top accounts
Negotiate Terms&Conditions and Targets on yearly basis in order to achieve targeted price level and planned volume targets
Coordination between local distributors and Country manager 3. Technical support:
Take part at several trenings
Train distributors and customers about new products 3. Business environment:
Monitor and analyse, on a continuous basis, all local market developments in order to propose revisions to existing plans. Provide pertinent market information to Country manager to measure performance against plans, and to provide a database of market information. 4. Marketing support:
Leading local distributor marketing team of 4 people that is actively covering 4 territories (Serbia, Montenegro (2),Republic of Serbian (1) and Macedonia (1)), with all functional communication and reporting
Actively participating in creating marketing plans for the territories per brands by providing relevant data and forecasts
Support marketing in collecting various market data on categories, brands and specific articles that are not connected with distribution data
Shelf prices projecting for new launches and competitors price tracking for matching purposes 5. Supply Chain support:
Forecasting processes implementation:
- on-going
- for future brand/sku launches
Monitor and analyze eventual changes in relevant local law regulations (duties, taxes, etc) in order to provide on-time information.
Monitor and analyze relevant eventual changes in foreign policy of the country, which could have positive/negative impacts on business
visits/meetings preparation and organization
6. Financial management support
Approve/correction procedures on all distributor cost model structure, which is a base of distributor margin
(increase or decrease) yearly negotiations
Complete management of local Sales budgets
Monitor of financial duties of distributors and customers 7. Management support:
Full assistance and availability to Country manager data collection (complex, medium and basic)/reports requests
8. Special projects
Full assistance and availability to Country manager for special situations that a time to time occur in some
(or combined) of the four markets (Serbia, Montenegro, Macedonia and Republic of Serbian), like: Dimension
Input/Description
Describe the area of the company that the position supports or is accountable for (eg. which regions, countries, plants/facilities, categories, product groups, etc…)
Serbia, Montenegro, Macedonia and Republic os
Serbian / all RESINEX product groups and activities in this four territories.
Size of business Yearly turnover value: 5 Million EUR Ex-Works Number of Direct Reports
2 (1 Sales Analyst and 1 Trade Marketing Specialist
(Distributor))
3. Present Employer: Interallis Chemicals ( distributor of Sabic ) Position and Duties: Business Manager for Polymers Period of Employment: March,2011-Decembre, 2014.
Principal of Business Manager for Polymers / Responsibilities 1. Sales of products:
Presentation of porfolio of company to customers
Increase of quantity of sales and number of customers
Monitoring of salesmen for whole group ( Romania, Bulgaria and Croatia )
Contacts with suppliers for whole group
Monitoring os Sales Budget for whole group
2. Technical support:
Organization of sales trainings for salesmen in BU Polymers
Customers about new products
3. Business environment:
Monitor and analyse, on a continuous basis, all local market developments in order to propose revisions to existing plans. Provide pertinent market information to Country manager to measure performance against plans, and to provide a database of market information.
Reporting about all activities in Polymers department to Country Manager and Board of Directors 4. Marketing support:
Actively participating in creating marketing plans for the territories per brands by providing relevant data and forecasts
Support marketing in collecting various market data on categories, brands and specific articles that are not connected with distribution data
Shelf prices projecting for new launches and competitors price tracking for matching purposes 5. Supply Chain support:
Forecasting processes implementation:
- on-going
- for future brand/sku launches
Monitor and analyze eventual changes in relevant local law regulations (duties, taxes, etc) in order to provide on-time information.
Monitor and analyze relevant eventual changes in foreign policy of the country, which could have positive/negative impacts on business
visits/meetings preparation and organization
6. Financial management support
Approve/correction procedures on all distributor cost model structure, which is a base of distributor margin
(increase or decrease) yearly negotiations
Complete management of local Sales budgets
Monitor of financial duties of distributors and customers 7. Management support:
Full assistance and availability to Country manager and Board of Directors data collection (complex, medium and basic)/reports requests
8. Special projects
Full assistance and availability to Country manager for special situations that a time to time occur in some
(or combined) of the four markets (Serbia, Romania, Bulgaria and Croatia) Dimension
Input/Description
Size of business Yearly turnover value in Serbia: 3,5 Million EUR Number of Direct Reports
4 (1 Sales Analyst and 3 salesmen)
4. Present Employer: R Polymers
Position and Duties: Consulting Activities for Polymers Period of Employment: Jan,2015-
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