Business Development Planning

RoDonald Roy Atkinson

Rogers, AR ***** • 479-***-**** (cell) • ********.*****@*****.***

Sales & Business Development Executive

Business Development Strategic Business Planning Exceeding Revenue Goals Customer Relationship Management

A goal-focused vision-driven leader with a solid career history of driving organizational success through exceptional client management, profit optimization, and team motivation. Engaging leadership style bolstered by a dynamic mindset and talent for disruptive marketing techniques, brand development, and team leadership

Core Competencies

Deal Development Closing Sales Strategy Brand Management Networking & Client Engagement

Consumer Insights New Product Launches Contract Administration & Negotiations Strategic Business Planning

Professional Experience

International Industrial Development Associates Brokers I Sales 2022 TO Present

Independent Brokers Sales Director

Specialties: Key Account Wins Penetration Channel & Category Strategies Needs Assessment & Customer Service Retail Program Execution Rebate Coupon Marketing Sales & Business Planning Packaging Design Relationship Management Team Building, Training & Leadership Forecasting, Reporting & Data Analysis In-House Vendor Partnerships Product Launch & Merchandising Modular Planning Sales Cycle Management

HARPS FOOD STORES, SPRINGDALE, AR 2021 To 2022

CLOSING MANAGER

Delivered more than is expected to my customer and associates, providing first impressions determining actual needs, delivering real solutions, and adding value where I can by supervising the store and leaving the customer so satisfied that no competitor is an acceptable alternative.

ROSINA, BUFFALO, NY 2016 TO 2020

MIDWEST REGIONAL SALES MANAGER

Created world-class business development growth strategies and implemented strategic processes across all revenue streams to deliver sustainable competitive advantage. Clarified strategies and designed cross-functional revenue generations processes that leverage company strengths to increase profits across multiple lines of business. Consistently reviewed the analyses of activities, costs, operations, and forecast data to track results.

Fostered an environment of continuous improvements, establishing best practices and promoting innovative ideas to raise the standards of excellence and expand the client base; implemented performance management strategies/tactics.

MICHAEL ANGELO’S GOURMET FOODS, AUSTIN, TX 2013 TO 2016

DIRECTOR OF STRATEGIC ACCOUNT DEVELOPMENT / NATIONAL SALES DIRECTOR

Accelerated sales growth, focusing on client retention, new business development, and customer loyalty while holding accountability for sales and profit goals for the Upper Midwest grocery channels focusing primarily on Walmart (WMT). Established sustainable and profitable operations, whilst working closely with the Category Management Team to develop consumer insights by aligning forecasting, demand planning, and vendor management inventory teams.

LKM SALES GROUP, SPRINGDALE, AR 2012 TO 2013

ENTREPRENEURSHIP / PERSONAL PROJECT

Launched this sales and marketing organization focused on merchandising, category management, and meeting the retail needs of manufacturing clients. Applied a team approach to provide insight and analysis and create solutions that delivered results.

RUIZ FOODS PRODUCTS, INC., DINUBA, CA 2002 TO 2012

NATIONAL SALES MANAGER / WALMART TEAM LEADER

Advanced the corporate mission and generated substantial growth within the industry, launching sales management processes to optimize profits and drive expansion. Held accountability for the growth and management of total annual sales and new item introduction along with implementation in frozen snacks, deli meat, hot-to-go, refrigerated deli, and concession/cafe categories for all Walmart/SAM’s Club. Evaluated market research and adjust strategies to meet changing market and competitive conditions; maintain effective control of results.

Educational Background

Associates of Arts in Business Administration & Political Science, Citrus College, Azusa, CA

Professional Development / Training

USC Marshall School of Business:

Understanding Type and Building Strength-Based Teams; Developing a Strategic Mindset; The Dynamic Landscape of Food Retailing; Understanding the Financial Perspective; Strategic Marketing; Developing Lifetime Customer Value Priorities

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