Social Media Project Management

STEPHANIE BROGDON

214-***-**** stephanielbrogdon.com *****************@*****.***

I am a creative professional with skillsets in project management, leadership, customer service, writing, presenting, social media management, campaign creation, event planning, training, and more SKILLS CONTENT CREATION, ILLUSTRATION, DIGITAL MEDIA MARKETING, PROJECT MANAGEMENT, LEADERSHIP, BUSINESS DEVELOPMENT, CUSTOMER SATISFACTION, RELATIONSHIP BUILDING SOFTWARE: Apple’s Procreate, Adobe Creative Cloud, MS Office Suite, G-Suite, Workfront, Beneproof HQ, Wordpress, Squarespace, Wix, WithoutCode, Dropbox, Trello, Skype, Slack, Airtable, Headliner, Wrike, Asana, Monday.com, SEM Rush, Singenuity Reservation System

FILM/VIDEO: Script Coverage, Location Scouting, Casting, DV Camera Operator, Boom Operator, Audio Recording, Lighting WRITING: AP Style, Copy-Editing, Fact Sheets, Media Alerts, Print Style, briefs, Client Profiles RESEARCH: Interviews, SWOT Analysis, SRDS, LexisNexis, Mintel Reports, Google Analytics, SEO Analyses, Platform Performance SOCIAL MEDIA: Hootsuite, Later, Loomly, LinkedIn, Facebook, Twitter, Instagram, TikTok, YouTube, Tumblr, Pinterest, Vimeo, Google INDUSTRY EXPERIENCE

CRAIN BROGDON, LLP, Full-Time, Dallas, Texas MARCH 2022 - JULY 2024 Digital Marketing Director of a Personal Injury Law Firm – Freelance

• Social Media Management + Creation:

Newly Created Channels: LinkedIn + Instagram Experienced Astronomical Growth In A Year; Noteworthy Growth Statistics: LinkedIn: 1,384 Followers, Instagram: 2,355 Followers, YouTube: 1.32K Subscribers

• Initial build out of website + materials had to be rebranded at the unexpected announcement of a firm’s partner’s departure

• URL had to be changed

• New Logo Designed

• New Branding Guidelines

• Updated Placement of Branding Across Platforms: Video Edits, Favicons, Websites, etc.

• Removal of Partner’s Feature in Videos + Photos

• Re-Conceptualized a Few Videos after unexpected cuts needed

• Weekly meeting overview meetings with website production and between teams:

• Website edits

• Analytics performances

• Blog Content Production + Scheduling + Maintenance of Posting

• Google Business Platform Management: Content Uploading, Edits, Accuracy, etc.

• Trained new member of website company after initial project lead left for maternity leave

• Built out English Website with diagrams, excel sheets, information links, BugHerd, Adobe Acrobat Edit Comments: crainbrogdon.com

• Coordinated with Website Design Team for Framework + Layout

• Coordinated with Video Team for RAW Video Edits to be submitted to then be uploaded to platforms for proper placement on website layout + framework

• Built out Spanish Translation of English Website Simultaneously

• Coordinated with Spanish Team within the office (remotely) through drafts of texts submissions to verify validity and credibility of Spanish translations

• After initial build out of pages using digital diagrams, links, and comment sections within Adobe Acrobat, I introduced all of the remote teams to BugHerd Live website editing software to allow for real-time web edit markings, team member tagging, edits, and effective resolutions with everyone able to see the comment history in real-time as well

• Google My Business Profile management; accurate document curation with remote teams, uploading to platform, media content size proper alignment for upload and public display once approved

• Google Review Management: curated recipient lists, searched through client records and gathered contact information into excel sheets for future client organization, curated request templates with proper branding application applied across platform variations, actual send out of requests across platforms, create

• Google Review Animated Video Created to encourage others to leave a review

• Successfully onboarded a Review Management Platform to handle the sending, replies, and contact information of review requests

• Designed, printed, and framed paper signs with company branding + style applied requesting Google Reviews from office attendees with a QR codes

• Master Video Content Creation

• Client Testimonials

• English Speaking Firm Clients

• English + Spanish Transcriptions

• Spanish Speaking Firm Clients

• English + Spanish Transcriptions

• Lawyer Interviews

• English Speaking

• English + Spanish Transcriptions

• Practice Areas Master Videos

• English + Spanish Transcriptions

• Sizzle Reel

• English + Spanish Transcriptions

• Google Review Animation

• English + Spanish Transcriptions

• New Location Announcement:

• Drone Flight Debut Footage + Live Map Animation Zoom

• Eventual outsourcing of video edits across platforms, once templates were created with branding, intros, outs, and dimensions which were then published organically and within ad campaigns

• Coordinated RAW Footage Upload Specifications + Color Gradients with Videographer, to be housed in Dropbox Folders, allowing for easy download to then proliferate these large “master” videos into short clip pieces across social media channels and platforms with optimized sizing: dimensions, branding, spacing of transcriptions, focal points, etc. for best channel performance optimization and ad campaigns

• Created new social media platforms for LinkedIn + Instagram, created new rebrand of all firm social media platforms

• Coordinated with another, firm partnered PR Firm, Radio + News appearances of Lawyers speaking on relevant current events and providing expertise on their areas of practice

• Organic posting across platforms, with company branding applied + heavy high-ranking keyword placement throughout copy

• Event Organization, Marketing, and Media Coverage

• Law Firm Partner’s TTLA Presidency Event in Dallas in November

• Law Firm Partner’s Award Event in Austin

• Summer Annual Firm Party at Dallas’ House of Blues with entertainment bid + feature

Ad campaigns created from optimized content utilized from master raw video uploads and raw photos; optimized website traffic direction to spark user action once on the site

Google platform focused on SEO keyword strategies, in tandem with Google LSA profile campaign launch

• SEM Rush SEO Keyword tracker + monitor site utilized for both English + Spanish keyword campaigns + website copy

• Outside consultations of potential other firms to manage ongoing website management + optimized performance

• Job posted on online job platform requesting analysis of current website performance, problem points, actionable steps to solve these problems, pricing, outline of what ongoing relationship would look like

• Met with a total of 10 firms virtually, from around the world ranging from India to New York City

• Compiled proposals into presentations shared over virtual calls with firm for several months, weighing pros and cons of each agency and what they could effectively bring to the table

• Coordinated virtual and in-person pitch presentations of curated selection of outside agencies

• Eventual successful onboarding of outside CRM platform: HubSpot after successful pitch by HubSpot representative, who then recommended a separate outside consult company to consider for the firm’s website management + performance needs

• Successful onboard signing of the HubSpot representative’s chosen outside consult company

• Built out a framework for new office location expansion that ultimately did not come to fruition

• Build out plans simultaneously created to be stacked during construction and refining of main website

• Google Profile preparation and establishment

• SEO keyword research, analysis, and plan out for launch for strong performing SEO keywords for law firms, areas of practice, and geographic area high performing keywords within the practice area and in comparison to other law firms in the area

JAVIER PEREZ, LLP, Full-Time, Dallas, Texas MARCH 2022 - JULY 2024 Digital Marketing Director of Bilingual Employment Law Firm - Freelance

• In handling the initial build of the English law firm website, as well as ongoing production of further practice area pages, and continual maintenance and honing of the website’s copy verbiage and keyword efficacy… I also took on a co-counsel employment law firm who is bilingual in Spanish and not only constructed new pages myself within the platform once provided log-in credentials, but also worked with the website hosting platform teams on producing long and short tail SEO keyword placements within the website: javierperezlaw.com/en/

• The law firm’s goals were discussed and how to effectively tie and link with Crain Brogdon, LLP’s website + media strategy for English + Spanish users

• Created social media content for the firm members’ local events and community event materials

• Outside consults for radio commercials, series of pitch meetings with Univision and La Estrella local culture radio stations

• Conducted meeting notes, analyses, and guided decision within the local Hispanic radio station market DELICIOUSLY DIFFERENT WORLD, Part-Time, Dallas, Texas JANUARY 2020 - OCTOBER 2023 Illustrator + Digital Media Creator - Freelance

● Illustrated Children’s book, Desi’s Terribly Terrific Tea Party for the Deliciously Different World series: COMING SOON o 3-year process of designs, submissions, edits from author, and assets to proliferate throughout the website + branding materials

● Designed, Created, Built, Optimized, and Featured My Art on the Deliciously Different World Series Website: deliciouslydifferent.world

● Designed, Created Brand Guidelines created (Logo Design, Font Contrasts, Color Sequences) for Deliciously Different World

● Illustrated Children’s Coloring Book, Designed Bok Layout, Ordered Prints, Presented Mock-Ups, Available Soon on the Site

● Additional Product Build-Out Mock-Ups with Newly Designed Branding Applied DARENMARTIN.COM, Full-Time, Dallas, Texas AUGUST 2021- JANUARY 2022 Wallstreet Journal & USA Today Bestselling Author & Keynote Speaker / Director of Business Development, Digital Media Creator + Manager, Illustrator – Freelance

● Illustrated Architecting A Company of Owners—sequel to his WSJ & USA Today Bestseller, A Company of Owners; Edited Text + Layout, coordinated Publication process with publisher and designer

● Social media management of business + personal accounts across Instagram, LinkedIn, Facebook, Twitter, TikTok, YouTube, & Website

● Project management of international team and clients

● Amplified podcast distribution strategy across platforms

● Initiated and coordinated monthly event at The Network Bar in Trinity Groves, called “Power Lunch” with guest top-tier business professional speakers over a private lunch

● Sales and business development of international conference, event, and keynote speaking opportunities CYBERMANIACS, Full-Time, Dallas, Texas MAY 2021 - SEPTEMBER 2021 International Cyber-Security Awareness Start-Up / Marketing & Sales - Freelance

● Create and schedule social media content on cybersecurity topics specifically targeting B2B clients on LinkedIn, with separate focus on Facebook, Instagram

● Develop merchandise (SWAG) catalog for international partnership management; establish a merchandise budget, order materials, create and generate a branded packing a packing system for the boxed swag materials, mail out the materials to international clients

● Compose 1-page, monthly partner newsletter with an additional downloadable employee newsletter covering recent and relevant news on the cyber-front with cybersecurity tips on how to stay safe and secure

● Designed and created a 20-page adult coloring book specifically targeting CISO’s (Chief Cyber Security Officers) with content revolving around technology and the workaholic culture in a humorous manner

● Strategize launch of a new company podcast, with topics dissecting cybersecurity manuals and finding humor in the monotony of the material; develop distribution strategy, platform credibility, guest list, and scheduling CIMONE KEY CREATIVE STUDIO, Full-Time, Dallas, Texas JANUARY 2021 - APRIL 2021 Branding & Design Agency / Marketing Sales Specialist & Studio Office Manager - Freelance

● Clientele including Amazon, Neiman Marcus, Sally Beauty, Adidas Tango League, adwoa beauty, Tricia Kagerer, etc.

● Instagram statistics during management:

@cimonekeycreative: Accounts Reached +269%, Content Interactions +10.7%, Total Followers +0.8%, Impressions +163.1%, Profile Visits

+48.5%, Website Taps +85.3%

@ckcreativedesk: Accounts Reached +109.8%, Content Interactions +327.3%, Total Followers +9.7%

● Create and strategize content for Cimone Key Creative Studio the branding and design agency, Cimone Key Creative Desk the integrated collaborative workspace, and CKCS clientele across digital media platforms including Instagram, Facebook, LinkedIn, Twitter, Mailchimp, Eventbrite, and Squarespace website

● Formulate campaign creation for studio events, featured design agency work, co-working memberships, promos, in-studio gallery-related events, professional client photoshoots, and numerous spontaneous pop-up events

● Boost website and in-person traffic to generate ROI

● Door-to-door sales with businesses located in International on Turtle Creek in Dallas' Design District, in addition to apartment complexes in the Design District

● Coordinate event vendors and sponsorships with team

● Provide in-studio tours, maintain studio office space: open and lock up, set up music and TV, clean floor and surfaces, take out trash, handle incoming mail, phone calls, emails, walk-up inquiries, sales, and equipment check-out IMPLICO COMMUNICATIONS, Full-Time, Dallas, Texas FEBRUARY 2020 - JUNE 2020 Boutique Benefits Communications Firm, Project Coordinator / Assistant Account Executive - Freelance

● Responsible for coordination of account, creative, and technical efforts through management skills in order to complete a wide array of healthcare communication deliverables within strict project timelines for upwards of 20 client projects per day, with a client portfolio including Virgin Hotels, SMU, Willis Towers Watson, and Higginbotham

● Well-versed in the importance of the Implico Communications company brand to ensure deliverables adhere to company guidelines by proofing and reviewing in-depth versions of drafts of all deliverables throughout the approval process

● Create and manage variable content calendar monitoring performance analytics for website and social media platforms

● Write white paper articles and manage monthly posting on company website

● Utilize Workfront, Beneproof HQ, Dropbox, Adobe Creative Suite with an InDesign focus, Microsoft Office Suite, Wordpress, Google Analytics, LinkedIn Analytics, and LinkedIn Marketing Solutions WKRM (work-room) DESIGN AGENCY, Full-Time, Austin, Texas AUGUST 2016 - DECEMBER 2016 12-person, full-service design agency working with select clients CLIENT: Center for Integrated Design (CID), the University of Texas at Austin’s new undergraduate program—now The School of Design and Creative Technologies within the College of Fine Arts at the University of Texas at Austin Promotional Video & Interview Video Series Manager

● Spearheaded the creation of promotional materials for the University of Texas at Austin’s new undergraduate program, The Center for Integrated Design (CID)

● Created, directed, filmed, and edited a 01:38 promotional film for CID which was featured on UT’s CID homepage from December 2016 until August 2018 due to program expansion

● Oversaw and completed all parts of creative process: briefing, creative development, reviews, approval, and execution; even making a closing appearance in the film

● Coordinated, conducted, and filmed interviews of individuals involved with the creation of the new university undergraduate program, including university heads of college, faculty members, both design and non-design students, as well as CID design industry partners of the Austin area

● Curated a selection of 12 interviews for the Interview Video Series compilation which was featured on UT’s CID website from December 2016 until August 2018 due to program expansion

● CID experienced such rapid growth, the program’s housing department outgrew the entire university division, causing CID to create its own separate school, The School of Design and Creative Technologies within the College of Fine Arts at the University of Texas at Austin CLIENT: wkrm design agency

Promotional Video Manager

● Piloted creative team to prioritize, manage, and create a promotional video for the agency which has since expanded

● Provided project management oversight to ensure timely coordination and launch of campaign final deliverables

● Oversaw and participated in creative process: briefing, creative development, reviews, and execution; narrated and appear in the final cut

● Managed, updated, and provided bi-weekly progress reports to client, project timelines, revisions, and all approval processes CLIENT: Texas Health Improvement Network (THIN)

Branding Project Manager

● Coordinated client meetings to identify project goals and creative guidelines

● Communicated, tracked, organized, and managed statuses, official bi-weekly reports, approval processes, and final deliverables from project kick-off through completion

● Successful delivery of company’s rebranded materials including logo, website, and annual event layout CLIENT: wkrm Design Agency

Administrative Social Media Manager

• Ignited over a 300% Increase in Followers and a 950% Increase in Likes, across wkrm social media platforms

• Revitalized wkrm social media by introducing new organizational resources to maximize social media planning and production

• Produced creative and engaging Facebook and Instagram content featuring all agency projects, while simultaneously managing and executing four major projects for clients outlined above THE HALL AGENCY, Dallas, Texas MAY 2016 - AUGUST 2016 Boutique Advertising Agency, Social Media Intern

● Sparked Facebook Page interaction with 63% Increase of People Reached, 60% Increase in Total Page Views, 17% Increase in Page Likes, 72% Increase in Video Views, 42% Increase in Post Engagement—in the last week of my management

● Managed social media accounts, acted as the agency’s photographer, wrote and delivered proposals to current and new clients

● Involved with account service, broadcast production, and graphic design processes

● Offered a -time opportunity to return to the agency TRIBE + GLORY, Austin, Texas SEPTEMBER 2014 - MAY 2015 Jewelry line handcrafted by Ugandan artisans with all profits benefitting the women and village behind the line—as seen in Harper’s Bazaar, Marie Claire, Refinery29, etc., Advertising & Marketing Intern

• Established an advertising campaign design focusing on social media and flier distribution

• Initiated ideas within group of four girls for potential jewelry designs, ways of reaching new customers, and website formatting decisions

• Organized set-up of jewelry displays, location possibilities, and publicity for trunk shows and new clients ORGANIZATIONS

TEXAS ADVERTISING GROUP, The University of Texas at Austin OCTOBER 2015 - MARCH 2017 Official Collegiate Chapter of the American Advertising Federation at UT; Member

● Attended weekly meetings with industry professional guest speakers, networked with industry peers and professionals LONGHORN INDUSTRIES GROUP, The University of Texas at Austin OCTOBER 2015 - MARCH 2017 Secretary

● Performed Excel tactics common in banking, various valuation methods, and correct format of company pitches to investors

● Managed internal account docs such as timelines, personnel information, and organization updates MINUTE MEN ADVERTISING GROUP, The University of Texas at Austin SEPTEMBER 2014 - SEPTEMBER 2016 Member

● Attended weekly meetings where collaboration on accounts and campaign deadlines were met DELTA DELTA DELTA SORORITY, The University of Texas at Austin AUGUST 2013 - PRESENT Member, Alumni Status

● Philanthropy committee member, philanthropy event planning EDUCATION

THE UNIVERSITY OF TEXAS AT AUSTIN AUGUST 2013 - AUGUST 2017 BS, Advertising - Stan Richards School of Advertising, Moody School of Communications Minor, Business Foundations – Texas Business Foundations Summer Institute, McCombs School of Business HONORS & AWARDS

DEAN’S HONOR ROLL, University of Texas at Austin FALL 2016 BETTY RICHARDSON GOLD AWARD SCHOLARSHIP, Girl Scouts of Northeast Texas JUNE 2013 GIRL SCOUT GOLD AWARD, Girl Scouts of the USA SEPTEMBER 2012 TEXAS GIRLS STATE, The American Legion Auxiliary, Department of Texas JUNE 2012 ADDITIONAL EXPERIENCE

SERVICE INDUSTRY + HOSPITALITY

BERKLEY M.K.T., Part-Time, Knox Street Location in Dallas, Texas MAY 2024 - PRESENT Barista

• Completed Training with Team Leads within a weekend period, serving food, coffee, and alcohol to neighborhood customers GUNSTOCK RANCH, Full-Time, Kahuku, Hawaii NOVEMBER 2023 - JANUARY 2024 Reservationist + Wrangler - Seasonal Employee

• Learned Singenuity software to plan out reservations for rides during busy season, handled customer requests and complaints, handled incoming phone calls, emails, and project management software while also being on the ground running errands for the team at the ranch to coordinate rides; learned and implemented the policies, procedures, rules & regulations of Gunstock Ranch

• Managed tacking and untacking of horses during busy season under different styles of management, was able to pull from 12 years of equestrian riding experience while adopting a beginner-mindset learning the GSR preferences of western tack and horse handling and care WHOLE EARTH PROVISIONS, Full-Time, Dallas, Texas MAY 2019 - AUGUST 2018 Retail - Seasonal Employee

• Completed trainings of store policies, new product launches, and specialized in women’s clothing PAPPADEAUX, Full-Time, Dallas, Texas MAY 2012 - AUGUST 2012 Waitress - Seasonal Employee

• Completed trainings of restaurant policies, memorized ingredients and recipes of specific dishes, adhered to restaurant standards of excellence with proper uniform attire and manners when conducting sales with clientele HEALTHCARE + TEACHING EXPERIENCE

WILSON CARE GROUP, Full-Time, Honolulu, Hawaii MARCH 2024 - APRIL 2024 Nurse Aide for Seniors – Contract Employee

• Completed Official Company Training Certification

• Traveled around island to provide in-home care to residents in need of assistance ALZHEIMER’S CAREGIVER, Full-Time (24/7), Dallas, Texas JULY 2020 - DECMBER 2020 Caregiver at Home for Mother with Early-Onset Alzheimer’s & Dementia — now resident at a nursing home HIGHLAND PARK INDEPENDENT SCHOOL DISTRICT, Part-Time, Dallas, Texas APRIL 2019 - DECEMBER 2019 Armstrong Elementary, Kindergarten Instructional Assistant — Special Education Focus

● Managed and implemented behavior control tactics for a select-group of children with Autistic and Attention-Deficit Disorders

● Responsible for helping plan Kindergarten curriculum and events for the entire district

● Attended districtwide special education and regular education trainings ALZHEIMER’S CAREGIVER, Full-Time (24/7), Dallas, Texas JULY 2017 - OCTOBER 2018 Caregiver at Home for Mother with Early-Onset Alzheimer’s & Dementia

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