Graphic Designer Art Director
Resume:
Enthusiast Auto Holdings,
I am writing to express my strong interest in the Graphic Designer’s at Enthusiast Auto Holdings. With my passion for design and extensive experience in conceptual thinking, I am confident that my skills and qualifications make me an ideal fit for this position. As an Art Director and Graphic Designer with many years of experience, I have had the opportunity to work on a wide range of projects. These include package design, infographics, label design, branding and marketing/advertising campaigns, digital design, annual reports, long-format brochure designs, and trade shows, and promotional design work, way-finding, retail and hospitality promotion. I have worked on client on a regional, national and global level and have helped brands increase brand awareness and increase sales revenue.
Throughout my career, I have consistently delivered exceptional results by leveraging my leadership skills and creative vision. I have a proven track record of developing and implementing successful design strategies that align with clients’ objectives and resonate with their target audiences. Problem-solving mindset, the ability to think from ideation through concept development. I am excited about the opportunity to bring my creativity and expertise to your team. I would welcome the chance to discuss how my skills and experience align with your needs. I have attached my resume and a link to my portfolio ( karlsilidesign.com ) for your review. Please do not hesitate to reach out to me at your convenience to schedule a meeting. Best regards,
Karl Sili
KARL SILI
ART DIRECTOR/BRAND-GRAPHIC DESIGNER/MARKETING
*********@*****.***
karlsilidesign.com
EXPERIENCE
2013-PRESENT
ART DIRECTOR/BRAND-GRAPHIC DESIGNER/MARKETING - KARL SILI DESIGN, BELLVILLE, OHIO
• Create/design brand experience through: brand strategy & development, logo/identity design, digital design, print advertising, brochures, annual reports, direct mail, package design, trade show design, social media, environmental design, infographic design-visual graphic diagrams
• Leverage re-branding experience in enhancing client’s corporate image
• Led creative direction for diverse brands, enhancing their identities
• Present creative (Sales) work to client(s)
• Overseeing art direction of video and photography on all projects
• Sales/Project Management/Customer Service
• Research and the understanding of client goals, their customers and product(s) to define the desired consumer experience and create supportive visual messaging
• Make critical decisions about the creative direction, design elements and overall look and feel of the project as well as managing budgets and timeline
• Re-brand and creative design—photography, layout/design,and graphics of print digital for The Catholic Foundation of Columbus through social media, digital banner design, print collateral and annual report design - increasing donations by 46%
• Joined forces with a cross-functional team of architects, interior designers, 3D artists and contractors to create menu and way-finding design information working with key stakeholders to define the desired consumer experience and create supportive visual messaging for assistant living and trade show displays
• Re-brand of Vision Communities and now VISION - and leverage brand equity and increase sales/leasing by 36% Art directed 3-day lifestyle photo-shoot of 4 VISION Communities 2018-2024
SENIOR ART DIRECTOR - ABBOTT, COLUMBUS, OHIO
• Art directed and designed successful print, info-graphic/logo designs, digital design, social media, label/packaging designs and sales aids
• Oversaw all design phase: concept through completion ensuring brand consistency
• Art directed and designed label/packaging for Protality, Pedialyte, Similac
• Coordinated with internal team: creative director, designers, copywriters, production staff
• Present creative work to internal team and client
• Designing material for HCP as well as consumer based clients
• Research and understanding of client goal,customers and product
• Oversee creative aspects of project, with a team including graphic designers, illustrators and photographers 2013-2018
SENIOR ART DIRECTOR - GSW W0RLDWIDE - HEALTHCARE AGENCY, COLUMBUS, OHIO
• Elevated brand experience, through print advertising, digital design, sales aids, brochures, landing pages
• Collaborated with design and account team to bring creative to life
• Oversaw all design phase: concept through completion ensuring brand consistency
• Designed innovative-sales aids for pharmaceutical rep to present to doctors
• Present creative work to internal team and client
• Art direction of video and photography
• Designing material for HCP, Doctors as well as consumer based clients
• Set the tone for a global brand Elanco, through efforts directing a photography campaign from creative concept through completion, including management of a 4-day photo-shoot in Texas Art Director/Brand-Graphic Designer with years of experience, excels in brand development, art direction and design. Known for visionary approach that merges creativity with strategy to elevate brand presence and engage audiences. I have experience working on accounts from a regional, national and global level. I am team-oriented and have an honest, collaborative management style that strengthens and unifies creative teams all with a great sense of humor.
KARL SILI
ART DIRECTOR/BRAND-GRAPHIC DESIGNER/MARKETING
*********@*****.***
karlsilidesign.com
EDUCATION
Columbus College of Art and Design
BFA — Advertising/Graphic Design,
SPECIALTIES
Art Direction
Brand Design
Brand Strategy
Brand Development
Concept Development
Integrated Marketing
Logo/Corporate Identity
Digital Design
Social Media
Brochure/Annual Report Design
Direct Mail Design
Trade Show Design
Print Advertising
Outdoor Advertising
Package Design
Art Direction – Photography/Video/Television
Sales
Project Management
Customer Service
Promotional Design
infographic design
visual graphic diagrams
INDUSTRY
Retail
Insurance
Hospitality
DIY
B2B/B2C
Financial Services
Restaurant
Automotive
Non-Profit
Healthcare/Pharmaceutical
Education
Government/Political
Farm Industry
Legal Service
Faith Based
Real Estate/Property Management
Sales
Manufacturing
Assistant Living
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EXPERIENCE
1995-2013
CREATIVE SUPERVISOR - SBC RETAIL ADVERTISING, COLUMBUS, OHIO
• Managed creative team’s (designers, copywriters) workflow in collaboration with creative director
• Pioneered Channollock Tool’s 135th anniversary, enhancing brand presence across all media
• Built, branded, and launched an incentive program to serve as an engagement tool for Channellock tools for their customers and fans. A fan base page on their website where professionals could talk about tools and give advice
• Co-Led creative across all media: print, digital and TV for Big Lot’s.
• Art directed/concept with copywriter a TV campaign for Big Lots. Presented creative sales presentation to the client explaining what a closeout store is to customer. Increase sales by 42% (5-day TV shoot LA, California)
• Designed Big Lot’s current logo/identity which helped brand equity and improve stores sales
• Oversaw all design phase: concept through completion ensuring brand consistency
• Present creative work to internal team and client
• Assisted in interviewing, hiring new creative staff to team
• Production experience with art direction of video/TV shoots and photography
• Research and the understanding of client goals, their customers and product(s) to define the desired consumer experience and create supportive visual messaging
• ‘Employee of the Year’ 1996 and the first and only employee to be published in Print and How magazine 1986-1998
SPECIALIST, (ARMORER) - OHIO ARMY NATIONAL GUARD, COLUMBUS, OHIO
• Weapons training at Camp Dodge near Des Moines.
• Properly breakdown the weapons and troubleshoot a malfunction that may occur at the range
• Required how to do a functions check, as well as disassemble and reassemble a number of weapons, 240B, M249, Mark 19, M2 Machine Gun, M4 Carbine, M16 Rifle, and the 45 ACP M1911A1 pistol.
• Managed opening and closing inventories daily for all assets in unit arms vault
• Accountable for over 4 million dollars in military weapons and equipment with zero losses
• Led and trained one assistant company level armorer and three platoon level armorers
• Responsible for the maintenance, repair, and issuance of unit weapons and equipment Art Director/Brand-Graphic Designer with years of experience, excels in brand development, art direction and design. Known for visionary approach that merges creativity with strategy to elevate brand presence and engage audiences. I have experience working on accounts from a regional, national and global level. I am team-oriented and have an honest, collaborative management style that strengthens and unifies creative teams all with a great sense of humor.
KARL SILI
ART DIRECTOR/BRAND-GRAPHIC DESIGNER/MARKETING
*********@*****.***
karlsilidesign.com
AWARDS
Numerous Addy Awards Gold & Silver
Judges Choice Addy Awards
Best of Show Addy Awards
5th District Addy Awards
Columbus Society Communicating Arts Awards
Retail Advertising Conference Awards
Effie Awards
Unisourse & Weyerhaeuser Paper Award
Unisource Paper Sample Award
Healthcare Marketing Advertising Awards
CVA Healthcare Awards
PRINT Regional Annual Design
HOW
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