Marketing Coordinator Event

Chasmin Parker

Spring, Texas ***** (North Houston) • 832-***-**** • ***************@*****.***

Summary

As a marketing professional with a degree in business marketing and minor in mass communication, I am excited to launch my marketing career by becoming an essential point person for a marketing team and dedicated to efficiently coordinating the daily marketing tasks. In a top-tier marketing team, a skilled marketing coordinator is indispensable. A team relies on someone who can seamlessly navigate unexpected tasks, adeptly spot, and address obstacles as they arise. I excel in this role, bringing not only the ability to tackle immediate challenges but also a keen problem-solving mindset coupled with critical thinking skills. Whether it's handling last-minute requests, addressing unanticipated overflow, or strategizing to overcome roadblocks, I am dedicated to providing steadfast support wherever it's needed, ensuring the team's success and seamless operation. Education

Texas Southern University, Houston, Tx August 2023- Present Master’s Degree (GPA 4.0)

Major: Professional Communication and Digital Media (PCDM) Sam Houston State University, Huntsville, Tx August 2019-May 2023 Bachelor’s Degree (GPA 3.5)

Major: Business Marketing with a concentration in Digital Media Minor: Mass Communication

College Experience

Samsung College Program, Remote, United States December 2022- January 2024 Content Creator

Managed content curation campaigns for Samsung, crafting messaging to promote specific products across various social media platforms. Maintained brand consistency and integrity, delivering relevant information to engaged audiences effectively.

Pose Fashion, Huntsville, Tx May 2023

Event Coordinator

As an event coordinator for the Pose Fashion Show, I managed all aspects of the event to ensure it ran smoothly and successfully. This included collaborating with designers, models, and stylists to pursue the show's vision, securing the venue, and coordinating logistics such as seating, lighting, and sound. I sourced and managed vendors for supplies, oversaw marketing and promotion efforts, and coordinated with media representatives. Additionally, I handled on-site management, troubleshooting issues, and ensuring a seamless flow. After the event, I managed teardown, gathered feedback, and prepared reports for stakeholders. Remarkably, I also participated as a model in the fashion show I hosted during my senior year of undergrad, showcasing my ability to balance multiple roles effectively.

KSHU 90.5 The Kat, Huntsville, Tx August 2020- May 2023 Radio Host

Recognized as a skilled radio host, known for clear communication and engaging conversations. Connected with listeners by fostering meaningful dialogue and offering insightful commentary. Quickly adapted to on-air situations, solving problems effortlessly. Brought contagious enthusiasm to broadcasts, keeping audiences engaged. Innovated content creation strategies to deliver fresh programming. Blended creativity with industry knowledge to create segments that resonate with diverse audiences and build listener loyalty. Bearkat Student Media Channel 7, Huntsville, TX August 2020- May 2023 Reporter, Anchor, Executive Producer

Experienced in crafting detailed news stories while upholding journalistic standards. Skilled at managing tasks and meeting deadlines in a fast-paced newsroom. Capable of delivering polished live presentations and navigating teleprompter scripts smoothly. Maintained composure under pressure and provide accurate news coverage in real-time. Served as an anchor on a college news program, bringing professionalism and authority to broadcasts. Worked well with team members to produce informative and engaging segments that maintained the program's integrity and resonated with the audience.

Cemex, Huntsville TX August 2022-December 2022

SEO Optimization Project

Developed a customized SEO optimization strategy for Cemex and generated insightful analytics. These analytics were crucial in making data-driven decisions and refining their strategy. By examining key performance indicators like conversion rates and customer engagement metrics, I pinpointed areas for improvement and optimization within our framework. Using advanced analytics tools, we conducted thorough A/B testing to determine the most effective strategies. This approach allowed us to optimize elements such as product assortment and pricing, leading to increased ROI and sustainable growth. I continuously monitored performance metrics to ensure our optimization efforts remained in line with business objectives and adapted to market changes. Experience

Junior Publicist July 2024- Present

She Bridges PR

I assist in developing and executing PR strategies and campaigns to effectively communicate client stories and achievements. This involves crafting press releases, media kits, blog posts, social media content, and other promotional materials. I also play a role in planning and executing events like press conferences, media briefings, and promotional events. My responsibilities include conducting research to uncover market insights, identifying media trends and opportunities, and contributing to the development of client strategies. I actively participate in team meetings and creative brainstorming sessions, working closely with our Agency’s team to ensure a smooth and professional client account management experience. Intern Queen, Houston, Tx May 2024- Present

Brand Activation Lead

In my role, I manage comprehensive event logistics, from attending preparation calls and reviewing Event Run of Show documents to inventorying materials on-site. I ensure timely vendor arrivals and oversee the setup of event activations, including signage, banners, and tents. During events, I ensure seamless execution by meeting event goals, maintaining brand standards, and providing team support. Post-event, I handle the breakdown, coordinate material shipments to the next location, and recap the event with photo and video uploads to Dropbox. The Home Depot, Houston, Tx June 2020- Present

Sales Associate

I've had the opportunity to work across multiple departments at Home Depot, including Customer Service Desk, Order Fulfillment, Paint, Pro Desk, and Cashiering. Throughout these roles, I've remained dedicated to maintaining the high standards associated with Home Depot, always prioritizing excellent service and professionalism when assisting customers. Additionally, I've been actively involved in supporting marketing efforts and digital marketing projects, ensuring they align with the company's goals. My contributions have consistently aimed to improve brand visibility and engage customers effectively, bridging the gap between day-to-day operations and strategic marketing objectives.

Pink, Victoria Secret, Woodlands, Texas August 2021- December 2022 Sales Associate

I've demonstrated my ability to promote products and increase sales by connecting with customers and providing effective sales recommendations. My skills have been proven in boosting revenue through these interactions, contributing to the overall success of sales efforts. Pump It Up, Houston, Texas June 2015- March 2019

Event Coordinator

As an event coordinator at Pump It Up, my main responsibility was to host a variety of parties, including children's parties, baseball parties, and other special events. I ensured that all parties were well accommodated and had everything necessary for success. This included setting up decorations and assisting with catering food and drinks as needed. My goal was to create memorable and enjoyable experiences for our guests, ensuring that every aspect of their event was taken care of.

How I Make A Difference

I take satisfaction in helping with daily tasks and supporting colleagues on various projects. My drive to assist is rooted in my appreciation for teamwork and efficiency, which results in faster task completion. This approach has built trust among my coworkers, establishing me as a dependable resource they can count on for help. Skills

• Quickly grasps new software and processes with ease.

• Capable of completing tasks effectively with minimal supervision.

• Capable of tackling difficult challenges.

• I consistently complete tasks promptly and ensure their accuracy.

• Capable of collaborating effectively within a team. Certifications

• HubSpot Content Marketing Certification

• Twitter Flight School Certification

• Hootsuite Platform Certification

• Hubspot Digital Marketing Certification

Software

• Final Cut Pro

• Microsoft Office (Word, Excel, PowerPoint)

• Canva

• Adobe (Premiere Pro, Photoshop)

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