Director of Brand Marketing
Resume:
ASHLEY STERLING
Driving Digital Success: Expert Leadership in Strategic Marketing and Innovation
Albuquerque, NM 87114
******************@*****.***
RELEVANT EXPERIENCE
New Mexico Department of Justice, Albuquerque, NM
September 2023 - August 2024
Deputy Communications Director
● Initiated the creation and evaluation of the majority of digital marketing efforts and video content to accurately represent the Attorney General and agency's values and initiatives.
● Managed PPC and SMM, including Internet Crimes Against Children PSA and public training efforts for IPRA/OMA and Acequia Land Grants.
● Led new website design, development, and optimization initiatives, integrating UX strategies to boost SEO, ADA proficiency, and effectively communicate the agency's mission and initiatives.
● Developed and oversaw public relations initiatives at local, state, and federal levels to maintain a favorable public image for the New Mexico Attorney General and agency.
● Managed CRM onboarding and strategy development, improving stakeholder engagement and lead generation for multiple divisions, including the Executive Suite.
● Planned and managed community events that aligned with the Attorney General's strategic priorities, ensuring effective public engagement.
● Developed and implemented social media strategies across various platforms to promote positive narratives and amplify key messages, ensuring positive community and public connection.
● Handled complex public relations projects with high visibility, ensuring effective communication and representation of the Attorney General and agency's viewpoints.
● Assisted in strategic communication planning and execution, providing guidance on public engagement and media relations. Esparza Advertising, Albuquerque, NM
March 2021 - September 2023
Senior Account Executive
● Developed and implemented comprehensive digital marketing plans, significantly increasing client reach through SEO, PPC, SMM, display, email marketing, video, and content marketing.
● Oversaw content development and management to effectively showcase client portfolios, boosting engagement and visibility, including keyword implementation, SEO, SEM, and lead generation.
● Designed and implemented public relations campaigns for clients, securing notable media coverage.
● Utilized advanced lead generation techniques, including CRM implementation and tailored email marketing campaigns, significantly enhancing client acquisition metrics.
● Developed social media strategy and schedule, delegating graphic curation and copy based on A/B testing to drive engagement and enhance online presence.
● Guided and supported junior team members, fostering a collaborative and growth-oriented work environment.
● Created tailored client reports that synthesized analytics from all relevant platforms, detailing proactive measures and thoroughly examining data points to guarantee transparency and ensure full alignment with the evolving strategy.
CONTRACT WORK
Horses for Healing, Inc. 501(c)3
August 2024 - Present
Ranch Hand
ACCOMPLISHMENTS
2022 Graduate of Leadership
ABQ, emphasizing leadership
capabilities in dynamic
environments.
Published in over 20 industry
publications, showcasing
expertise in digital marketing
and strategy.
Quoted in "Managing Remote
Staff: Capitalize on
Work-from-Home Productivity.
SKILLS
Expert in SEO, SEM, PPC, and
digital strategies with
advanced skills in marketing
analytics and data analysis to
drive growth.
Proven business development
through innovative solutions
and strategic planning.
Strong research capabilities for
informed decisions and
strategic development.
Accomplished leader in
building high-performing
teams and exceptional
communication.
Skilled at staying ahead of
trends and implementing best
practices for a competitive
edge.
The Loop Marketing, Chicago, IL
July 2018 - February 2021
Director of Operations and Client Success
● Conceptualized and executed tailored digital experiences for 25+ clients, driving user engagement and satisfaction.
● Led e-commerce implementation to enhance SEO and improve user experience.
● Managed demand generation and digital campaigns, using analytics to optimize performance and achieve client growth targets.
● Coordinated with offshore development teams to enhance e-commerce implementations and streamline project execution.
Account and Project Manager
● Led digital marketing efforts to boost client acquisitions by 50% through SEO and targeted campaigns.
● Optimized social media, email, and content for 25+ clients, applying SEO best practices to enhance engagement.
● Forged influencer partnerships to increase outreach and brand visibility, using analytics to refine marketing effectiveness.
Marketing Coordinator
● Managed project timelines for 25+ clients, ensuring smooth execution of SEO-focused marketing strategies.
● Employed project management tools to boost efficiency, applying SEO and digital tactics to optimize client results.
Luster (Formerly Instaprint)/BREAKFAST Studio, Brooklyn, New York April 2015 - May 2018
Sales and Operations Coordinator
● Created and developed a dual-focused role for both Luster and Breakfast Studio, directly reporting to Senior Management and Marketing to drive strategic initiatives and enhance operational efficiency.
● Spearheaded the supervision of all inbound leads, conducting in-depth sales potential analyses, and orchestrated Account Executive support while determining precise timelines for project completions to maximize productivity.
● Directed and streamlined internal operations across Luster and Breakfast Studio, including equipment reservations, accounts receivable management, and the meticulous drafting and negotiation of client budgets and contracts, coupled with comprehensive employee training programs.
● Devised and executed social media strategies that achieved over 1.5 billion impressions in 2017, significantly boosting brand visibility and engagement across multiple platforms.
Sales Representative/ Account Executive
● Consistently exceeded sales targets by 10% in 2016, leveraging strategic client engagement and pioneering sales methodologies.
● Cultivated and sustained strong, positive client relationships, ensuring client satisfaction by customizing solutions to address their specific needs.
● Developed and executed a comprehensive training program for Account Executives, encompassing in-depth CRM system tutorials, effective communication protocols, pricing strategy sessions, and negotiation techniques to optimize team performance and client engagement.
● Synergized sales strategies with Marketing and Operations departments, promoting interdepartmental collaboration to optimize processes and enhance business development opportunities.
Event Operator and Creative Technologist
● Executed the installation, monitoring, and repair of event amplification technology to guarantee peak performance and uninterrupted event experiences, swiftly resolving technical issues to minimize any potential disruptions.
● Delivered comprehensive reports to the HQ by meticulously analyzing client requests, reactions, and technology performance, thereby guiding product enhancements and aligning offerings with evolving market demands.
INDUSTRY
INVOLVEMENT
Led and nurtured dynamic,
multi-talented teams over
several years to achieve
cohesive and impactful
marketing outcomes, fostering
a culture of continuous growth
and innovation.
Leveraged comprehensive
industry insights and advanced
analytics to guide strategic
decision-making, focusing on
proactive adjustments to
optimize marketing
approaches.
Maintained a forward-thinking
stance by consistently
monitoring emerging trends
and technologies, driving
continuous innovation and the
adaptation of evolving
marketing strategies for peak
effectiveness.
Collaborated extensively with CRM
platforms such as HubSpot,
Salesforce, and others to enhance
client relationship management
and optimize marketing databases
Experience working with a large
array of clientele types including but
not limited to; SaaS, B2B, B2C,
Insurance, Property Management,
Government Agencies, Non-Profits,
Education, and more..
Contact this candidate