ALLISON
WATKINS
****.*@**.***
Plano, TX 75094
New graduate with degree in Business Management, excited to launch a career. Expert in managing profiles on social media platforms like TikTok, Twitter, and Instagram. Successful in expanding online presence through personalized interactions with followers.
PROFESSIONAL SUMMARY
Rebel Athletic - Contract Marketing Crew and Content Creator 04/2022 - Current
Barstool Sports - Social Media Manager
04/2022 - 05/2024
Rebel Athletic - Sales Associate (Seasonal)
Plano, Texas • 12/2022 - 05/2024
WORK HISTORY
Managed merchandise sales operations at national events, ensuring smooth transactions and exceptional customer service.
•
Developed and implemented sales strategies to maximize revenue and exceed sales goals.
•
Created engaging content for social media channels such as TikTok, Instagram, and Twitter, in the form of reels, gallery posts, and copywriting, to increase brand awareness.
•
Conducted market research to stay up-to-date on industry trends and target markets.
•
Organized and executed pop-up retail events, overseeing all aspects from setup to takedown in multiple cities across the United States.
•
Stayed up-to-date with industry trends and best practices to continuously improve content quality and drive results.
•
Managed a content calendar to ensure consistent posting and maintained a cohesive brand voice and messaging.
•
Created compelling and visually appealing content tailored to each platform's audience and specifications.
•
Utilized various analytics tools to track campaign success, adjusting strategies accordingly for optimal results.
•
Managed multiple social media platforms, ensuring a consistent brand voice and message.
•
Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
•
Handled cash transactions efficiently while adhering to company cash handling policies, ensuring accuracy in all financial exchanges.
•
Coordinated with the marketing team to create promotional materials and campaigns to attract new clients.
•
• Built relationships with customers to encourage repeat business. Digital Marketing
Brand Awareness
Team Leadership
Copywriting
Customer Service
Problem-Solving
Content Creation
Multitasking
SKILLS
Texas Tech University
Lubbock, TX • 05/2024
BBA, Business Management
EDUCATION
Dean's List (Fall Semester of
2024)
•
Dean's List (Fall Semester of
2020)
•
President's List (Spring Semester
of 2021)
•
CERTIFICATIONS
• Google Ads Search - 2024
• Google Analytics - 2024
Content Marketing - Hubspot -
2024
•
• Email Marketing - Hubspot - 2024
Social Media Marketing - Hubspot
- 2024
•
• Microsoft Excel - 2024