Graphic Designer Design
Resume:
Katrina Ketel Graphic Design & UX
Raleigh, NC 27604
*******@*****.***
Portfolio: www.behance.net/ketel
Software:
Adobe Creative Suite, Illustrator, InDesign, Photoshop, After Effects Adobe XD, Sketch, Figma, Invision, Wordpress, Drupal, Mailchimp, Microsoft Word, Powerpoint, Maya, Salesforce, Google Docs, Google Sheets
Skills:
Visual Design, Motion Graphics, Video Editing, Print and Package Design, Branding, Logo Design, Trade Show Event Planning, Website Management, Social Media Management, Content Creation, Webinar Planning & Writing, User Experience Design UX, User Interface Design UI, User Research, Persona Crafting, Wireframing, Prototyping, Information Architecture, Communication, Problem-Solving, Usability Testing, Basic HTML and CSS coding, SEO optimization.
Experience:
Marketing Specialist at ZenCase - Jacksonville, FL/Remote July 2024 - Present
• Ensure branding consistancy and that all marketing materials and platforms reflect clear, consistent ZenCase branding across all touchpoints.
• Develop and execute marketing campaigns that target mid-sized to large law firms, ZenCase’s ideal customer profile.
• Generate content that highlights ZenCase’s unique value propositions, such as its SOC II compliance, integrations, and customization for various practice areas.
• Position ZenCase as a leading practice management solution by emphasizing its features like time tracking, billing automation, and seamless case management.
• Develop strategies to engage current clients, emphasizing new features and product updates.
• Work closely with the sales team to create marketing collateral that supports their outreach and client acquisition efforts.
• Coordinate ZenCase’s attendance as an exhibitor at events.
• Create compelling and optimized content for the new ZenCase website, ensuring it highlights key features and resonates with the target audience.
Head of Marketing at ShiftSixOS - New York, NY/Remote March 2023 - April 2024
• Crafted and implemented the company’s brand identity to ensure a consistent look and messaging across all platforms, websites, and marketing materials, fostering a unified brand presence and enhancing brand recognition and trust.
• Oversaw website design, management, content creation, and SEO optimization.
• Utilized data analytics and market insights for strategy refinement and performance optimization.
• Developed and implemented marketing strategies to meet organizational objectives.
• Conducted in-depth market research in order to Implement targeted digital marketing initiatives.
• Built relationships with key stakeholders such as bar associations and magazines.
• Fostered collaboration across cross-functional teams to ensure alignment of marketing efforts.
• Achieved overarching business objectives through alignment and teamwork.
• Spearheaded planning and execution of in-person events and trade shows including booth design and swag.
• Ensured compelling online presence through social media management .
• Orchestrated marketing campaigns to enhance brand visibility and foster customer engagement.
• Planned and hosted informative webinars to drive engagement and build trust.
Web Graphics Designer at Moon Audio - Cary, NC February 2023 - March 2023
• Produced captivating graphics tailored for social media and videos to enrich brand storytelling.
• Designed booth backdrops and environments for tradeshows along with memorable swag materials.
• Crafted intuitive UI wireframes and hi-fidelity prototypes for enhanced user experiences.
• Actively contributed to brainstorming sessions, driving innovation in marketing approaches.
• Spearheaded the management of the e-commerce website.
• Maintained an up-to-date product inventory, including descriptions, photos, sales, and discounts.
• Orchestrated targeted email campaigns, delivering newsletters on product promotions and new media content.
Senior Graphic Designer at PCLaw Time Matters - Raleigh, NC October 2019 - January 2023
• Led the marketing team as the primary authority on branding and design decisions.
• Oversaw all branding initiatives and design projects company-wide.
• Provided strategic direction and guidance for cohesive brand representation.
• Crafted diverse marketing assets spanning web banners, social ads, print materials, videos, motion graphics, brochures, PowerPoints, and beyond to drive impactful brand communication and engagement across multiple channels.
• Elevated user experience standards by spearheading the design of company websites, ensuring intuitive navigation.
• Collaborated with the Product team to shape modern UX/UI solutions, crafting mock-ups for the Horizon interface and Time Matters Powerviews to enhance product usability and satisfaction.
• Managed projects independently, ensuring timely delivery and quality outcomes.
Graphic Designer at Catherine Pooler Designs - Raleigh, NC December 2017 - July 2019
• Championed a comprehensive re-branding initiative, unifying the company’s visual identity to ensure consistency and cohesion across all branded materials, product lines, and channels.
• Design lead for the creation of all digital marketing graphics for product launches, packaging, print design, and social media.
• Independently oversaw projects, guaranteeing punctual completion and high-quality results.
• Delivered environmental design solutions for tradeshow events, creating immersive shopping experiences to entice potential product vendors.
• Designed, constructed, and managed the company’s WordPress website, using CSS and HTML.
• Storyboarded, scripted, filmed, and edited marketing videos to narrate compelling stories about products and the team.
• Created illustrations to be featured on products including silicone crafting stamps, bullet journals, and scrapbooking stencils.
Graphic Designer at Contrast Creative - Cary, NC September 2015 - July 2017
• Took the lead in revitalizing the company’s brand identity with a logo and website redesign, ensuring a contemporary and cohesive presence across all platforms and modernizing the website through responsive design.
• Executed a wide array of graphic design projects ranging from digital to print including, brochures, posters, banners, postcards, websites, web graphics, and more.
• Provided art direction for motion graphics project from inception to completion, starting with careful planning and storyboarding while adhering closely to script directives to deliver polished and impactful animations.
• Elevated video productions by incorporating dynamic animated lower thirds, captivating title screens, and engaging graphic elements to enrich storytelling and audience engagement.
Jr. Graphic Designer at Healthgrades - Raleigh, NC November 2012 - September 2015
• Create eye-catching banner ads in static and animated GIF formats, spanning all common sizes.
• Design a range of marketing collateral including business cards, trade-show booths, pocket folders, and posters.
• Conceptualize and design websites in Photoshop, meticulously crafting layouts to be developed in WordPress or Drupal while focusing on providing an excellent user experience.
• Develop wireframes and prototypes to visualize and test user interface designs.
• Perform rigorous troubleshooting and quality assurance tests on new websites across various mobile devices and browsers.
• Engineer and impliment branding and design for template websites on WordPress, using HTML and CSS
• Produce a spectrum of web graphics, buttons, and callouts to maintain and enhance existing websites for various clients and Healthgrades after the company’s aquisition.
• Manage the integration of copy, meta data, and graphics into WordPress and Drupal websites.
Education:
East Carolina University - Greenville, NC 27858 May 2006 - May 2011
• Graduated Cum Laude with a GPA of 3.6
• BFA in Studio Art with Graphic Design and Animation/Interactive Design concentrations General Assembly UX Design Circuit - Online Course August 2017 - September 2017
• Recieved a Certificate of Completion on September 21, 2017
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