Content Marketing Strategy

Jason R. McIntosh

********.**@*****.*** 317-***-**** Westfield, IN linkedin.com/in/jrmcintosh

GROWTH MARKETING CONTENT STRATEGY TECHNICAL SEO

Summary

Dynamic, innovative, analytical minded, and mission driven content marketing professional with over 10 years of experience driving strategic initiatives in the search and paid media industry. Proven track record of elevating brand visibility, optimizing digital campaigns, and achieving significant ROI. Adept at leading

cross-functional team communications to deliver high-impact marketing strategies.

Professional Experience

Director of Organic Marketing Curate March 2024 - Present

Head of organic content strategy for SaaS software company focused on florists and caterers.

Grew estimated blog traffic by 40% in four months.

Created a long term sales funnel strategy that increased MRR by 33%.

Digital Marketing Solutions Consultant Esports Entertainment Group August 2023 - March 2024

Led focused webinar with 50 attendants + esports convention that resulted in $250k in revenue through

in-person meetings, and follow up outreach in one month.

Search engine optimization and paid marketing initiatives that grew YoY Q3 and Q4 2023 revenue 25%+.

Content Marketing Manager Esports Entertainment Group June 2019 - August 2023

Managed marketing budget of global gaming events that earned 75,000 player participants.

SEO data evaluation & research that grew blog content traffic per day by 25% over 6 months.

Project management of lead generation that 150 university leads per year through a sales funnel.

Utilized AI industry trends for lowering timelines and creating content at scale.

Marketing Sales Specialist ggCircuit March 2017 - June 2019

Developed a program through leads & cold outreach that closed the first 100 esports centers.

Facilitated sales demos for management software and diskless boot software for esports centers to

manage business and save them at least $15,000 a year.

Planned, produced, and edited YouTube show that grew channel from 0 to 2,700 subscribers.

Built B2B sales email sequences through HubSpot automations that resulted in a 35% open rate.

Led omni-channel marketing initiative on social media that grew over 10,000 followers.

Lead Marketing QA Manager ggCircuit January 2013 - March 2017

Executed QA user tests to evolve an esports center cloud based management software.

Assisted in implementation of Alienware kiosk software installed in 50 Best Buy stores.

Served as POC for resolving issues to global customers with a 95% satisfaction rate.

Decreased support chats by 15% by developing online product knowledge base using Intercom.

Skills

Marketing: Marketing plans, SEO optimization, content marketing, keyword research, analytical competitor

reviews, organic content strategy, Google analytics, SEMRush, Ahrefs, email marketing, sales funnels, social media, event planning

Creative: Graphic design, video editing, UI/UX, web design

Soft skills: Leadership skills, strategic development, creative thinker, time management skills

Technical: HTML, CSS, CMS, Javascript, WordPress, web development, VB.Net, C#

Education

IUPUI Master’s Degree in Media Arts & Science

Purdue University Bachelor of Science (BS) in Computer Technology

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