Product Designer Design

Mehdi Shoghli

************@*****.*** 206-***-**** - Seattle, WA Portfolio LinkedIn

SUMMARY:

Senior UX/Product Designer with 8+ years of experience leading cross-functional teams and delivering user-centered solutions for Microsoft, Samsung, and other global brands. Proven track record in driving engagement, streamlining processes, and managing the full design lifecycle across web, mobile, and e-commerce platforms.

SKILLS:

Figma, Sketch, Adobe XD, Axure RP, InVision, Zeplin, Miro, Visio, Notion

Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Lightroom, Premiere Pro, After Effects, Dreamweaver)

Web development, CSS, HTML, WordPress, Webflow, Framer, Wix

Product Design, User Experience Design, Interaction Design, User Interface Design, End-to-End User Research, Usability Testing, Accessibility Testing, Wireframing, Prototyping, Storyboarding, High fidelity Mockup Design, Motion Design

Information Architecture, Tableau, Adobe Analytics, Branding, Marketing, Content Creation, Video Editing, Cinematography, Photography, Product Management, Agile Methodology, Scrum, Waterfall

WORK EXPERIENCE:

Senior UX/Product Designer Apr 2024 – Present

Microsoft

Redmond, WA, United States (Remote)

Led the design team for Microsoft MSN and Bing, improving the user experience for over 100 million global users.

Developed and refined standardized design systems, interactions, and reusable component libraries for MSN content, Bing Search, and Microsoft Start App (Android and iOS).

Designed strategies and interactions for multimedia content, ensuring highly engaging user experiences.

Collaborated closely with cross-functional teams, including PMs and developers, to increase daily user engagement with Microsoft news.

Produced high-fidelity prototypes for MSN, Bing, and Microsoft Start, ensuring alignment with Microsoft's latest design standards.

Tested and validated design concepts from stakeholders before launching new UX features.

Senior UX/Product Designer Apr 2021 – Oct 2023

Samsung Electronics America

Bellevue, WA, United States (Hybrid)

Established and led the post-purchase division and team for both B2C and B2B, streamlining after-purchase experiences and support.

Led strategy and spearheaded design strategy for Samsung’s e-commerce across web and mobile platforms.

Developed and designed range of product for Samsung E-commerce, covering responsive web, desktop, mobile web (MWeb), and native apps (Android and iOS)

Crafted high-fidelity prototypes tailored to both B2B and B2C platforms.

Standardized reusable design components, libraries, and interactions to ensure a seamless user experience.

Collaborated with stakeholders to navigate fast-paced projects from ideation to implementation an QA.

Senior UX Designer Mar 2018 – Mar 2021

Minuteman Press International, Inc.

Farmingdale, NY, United States (Remote)

Led UX/UI for Flex, a global platform, enhancing efficiency through user research and testing.

Established an efficient design workflow covering wireframing and interface mockups.

Managed user research efforts, optimizing production efficiency through observational studies, interviews, and usability testing for estimation, pricing and work in progress tools.

Maintained a consistent commitment to advancing the internal design system.

Collaborated closely with cross-functional teams, aiding in issue resolution and resource estimation.

UX/UI Designer Jul 2015 – Mar 2018

Pivnet Digital Agency - Toyota Motor Corporation

Timonium, MD, United States (Remote)

Developed and design an enterprise platform automating lead scoring and data distribution, catering to dealers, sales representatives, and operational tool.

Analyzed client needs across marketing, advertising, social media management, and website design.

Led diverse projects covering visual and digital design, digital kiosks, email marketing, catalogs, and advertisements.

Design Lead Jan 2013 – Jun 2015

Act Advertising

Eskisehir – Turkey

Directed creative teams and agency operations, overseeing content creation, marketing, advertising, websites, digital design, and print materials.

Orchestrated design projects for a diverse portfolio of 300+ clients and brands.

Led award-winning projects, collaborating with the Ministry of Culture and international organizations.

Visual/Web Designer Oct 2011 – Dec 2012

Aves Interactive

Eskisehir – Turkey

Led end-to-end design processes, from strategy development to final implementation, across various digital platforms.

Tailored custom-designed projects to meet individual client needs, often under tight deadlines.

Cultivated and maintained client relationships while executing design projects for diverse businesses.

CONTRACT & CONSULTATION:

UX/UI Designer & consultant Jun 2020 – Sep 2020

SiftWello

Developed iOS and Android mobile applications for both client and provider interfaces for an early-stage startup.

Consulted on branding and presentation strategies during the fundraising phase.

Lead Product/UX Design Oct 2023 – Present

Omics Vision

Leading website and internal SaaS software development for an early-stage bioinformatics and data analysis startup.

Providing branding and marketing consultation services.

EDUCATION:

Master of Arts, Public Relation and Advertising, Anadolu University (Incomplete)

Bachelor of Arts, Journalism, Anadolu University

Certifications:

Google UX Design Professional Certificate

Visual Elements of User Interface Design Certificate, California Institute of the Arts

Digital Design & Animation Certificate, Istanbul Institute

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