Public Relations Project Management
Resume:
Melody Paton Borchardt
Crafting strategies and stories that empower change
978-***-**** 66 Skilton Lane, Burlington, MA 01803 *******@*****.***
Work samples available at melodypatonborchardt.wordpress.com
Summary
Experienced brand and communications specialist articulating research-led strategies and leading cross-discipline teams to create vision-driven integrated campaigns that reach and empower audiences. Over 10 years’ experience delivering measurable success across brand planning, strategic communications, marketing, public relations and journalism.
Education
Master of Arts in Mass Communication
Texas Tech University, 2010 – 2013 (most recent)
Bachelor of Arts in Public Relations
University of Southern California, 2007 - 2010
Concentration in Nonprofits, Philanthropy and Volunteerism
Skills
Strategy development
Project management
Writing and storytelling
Campaign development
Systems and process development
Relationship building
Work samples available at melodypatonborchardt.wordpress.com
Professional Experience
Northeastern University
Brand Manager, Feb 2024 – Present, Boston, MA
Led oversight of brand management processes and reviews of brand activations across 13 global campuses, including sites in US, Canada and UK, 9 colleges and hundreds of other secondary units.
Oversaw review of touchpoints including identity and logo management, environmental applications, interior design and branding treatments, print design, websites and digital applications, merchandise, and ad campaigns, among others.
Led review and revision of university-wide brand guidelines to align with scope and scale of brand reach and to prepare for future growth.
Alzheimer’s Research UK
Brand Manager, Sep 2019 – Jul 2023, Cambridge, England
Led strategic development of an international brand with emphasis on increasing awareness and buzz.
Increased brand awareness by overseeing project management, agency contracts, and analytic reporting of multi-channel brand campaigns with budgets up to £1m.
Reduced workload and improved team wellbeing by leading RFP, procurement and onboarding for new traffic and resource management system for Creative, Communications and Digital departments.
Built employee understanding of brand and use of best practices by creating first of its kind employee induction and training program on organization’s brand and use of brand toolkit.
Improved understanding of lifetime value of sub-brands and fundraising products through audit of sub-brands and brand architecture resulting in increased consistency across product portfolio.
Changed understanding about which activations most impacted public brand perception by developing multi-year tool to compare market activity to changes in brand health metrics.
Elevated brand visibility through activations including TV, OOH, print, radio and digital campaigns, OOH branding at annual events, and physical space branding.
Alzheimer’s Research UK
Communications Officer (Policy lead), Nov. 2017 – Sep 2019, Cambridge, England
Generated strategic communications to articulate projects, campaigns and impact to a national public audience.
Gained national attention of call for increased government research funding though promotion of an advocacy campaign and petition with 35,000 signatures.
Delivered cross-team projects, including multi-platform digital campaigns, animated video development, and development of audience-specific web content.
Supported teams across the organization by developing roadmaps for project launches including curating strategic communications across digital, email and traditional media outlets.
KSNV News 3
Newscast Producer, Sept. 2013 – Feb. 2016, Las Vegas, NV
Produced daily newscasts and content between 11AM and 11 PM. Production efforts focused on top market circulation hours:6 PM half-hour newscast and Noon hour-long newscast with live interview segments.
NBC TV station in top 50 ranked U.S. market.
Increased Noon viewers 139% (May 2015 - Feb. 2016).
University of Nevada Las Vegas
Part-Time Instructor, Aug. 2014 – Dec. 2014, Las Vegas, NV
Taught Mass Media and Political Communication (JOUR 484) Topics included: presidential rhetoric, ethics in political culture, public opinion, mediated political speech, and political socialization.
KCBD NewsChannel 11
Newscast Producer, Oct. 2012 – May 2013, Lubbock, TX
Wrote content for half-hour newscast at 5 PM. Produced news and engagement content for social media.
Maintained top rating spot in market for 5 PM newscast.
Increased followers and engagement on Facebook.
Wrote process to streamline social media management.
The Salvation Army of Lubbock
Community Relations Director, July 2010 – Sept. 2012, Lubbock, TX
Strengthened outreach efforts for The Salvation Army through public relations, marketing, advertising, volunteer recruitment, event planning, and strategic partnerships.
Secured earned media valued at over $250,000 annually.
Created and maintained web and social media presence.
Deployed to Alabama as Public Information Officer after tornado disaster in May 2011.
References
David Henderson
Former Head of Brand, Alzheimer’s Research UK
***********@*******.***
Kirsty Marais
Former Senior Manager Communications, Alzheimer’s Research UK
******@***********************.***
Philip Burn
Communications Director, The Salvation Army Texas
******.****@***.*************.***
Melody Paton Borchardt 978-***-**** *******@*****.*** melodypatonborchardt.wordpress.com
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