Digital Marketing Manager

TY HAMILTON

678-***-**** **************@*****.*** McDonough, GA Portfolio: www.tinyurl.com/cdsamport SUMMARY

Creative and detail-oriented Marketing Manager with a strong background in visual communication, design strategy, and brand development. Proven ability to manage and execute design projects from concept to completion, ensuring cohesive brand messaging and timely delivery. Skilled in problem-solving and optimizing design processes to enhance creativity and efficiency. Proficient in digital and print media, driving brand visibility through innovative design solutions. Experienced in collaborating with cross-functional teams, building strong client relationships, and delivering impactful designs that resonate with target audiences. Ready to bring fresh perspectives and significant value to your organization. SKILLS

● Graphic and Web Design: Graphic Design, Web Design, Adobe Photoshop, Adobe Illustrator, Canva, Website Building (WordPress, Wix, Squarespace, Shopify, Figma)

● Content Creation and Marketing: Content Creation, Social Media Marketing and Management, Email Marketing, Marketing Strategies, Lead Generation, Sales Funnels

● Advertising and Analytics: Facebook Ads, Google Ads, SEO, Google Analytics, Marketing Automation

● Email Marketing Platforms: Constant Contact, Mailchimp, Keap, Klaviyo, Active Campaign, ConvertKit

● Sales and Landing Page Tools: Samcart, ClickFunnels, Leadpages

● Social Media Management Tools: Hootsuite, Buffer, Social Sprout

● CRM and Business Intelligence Tools: HubSpot, MS SharePoint, Microsoft Office, Power BI WORK EXPERIENCE

Web Designer & Marketing Strategy Consultant McDonough, GA Creative Dimensionz 2009 - Present

● Guide concept, design, and asset delivery for marketing campaigns across digital platforms

● Oversee and direct creative development across copy and design for diverse clients

● Partner with copywriters, producers, and strategists to ensure creative supports marketing needs

● Present work and creative strategies to senior executives and clients

● Manage multiple projects simultaneously, consistently meeting tight deadlines

● Mentor and manage a team of designers and copywriters, fostering their professional growth

● Develop and implement digital marketing strategies, including content creation, social media marketing, and email campaigns

● Create and optimize user experiences for websites and mobile applications

● Designed website sales funnels to generate leads and build email databases.

● Engineered custom marketing strategies for small businesses, entrepreneurs, and personal brands to establish online presence and generate sales.

● Developed brand identities, including logos, websites, and print collateral, for entrepreneurs and small businesses.

● Possess a strong working knowledge of brand development and the creative process.

● Created communication strategies and tactics across digital and traditional channels to engage audiences through original and compelling visual content.

● Contributed to team discussions around vision, ideation, design, and execution to deliver high-value creative solutions.

● Identified campaign target audiences, ideal avatars, pain points, and solutions, providing clear messaging, sales copy, and strong calls-to-action (CTAs).

● Designed and implemented highly converting sales funnels.

● Integrated automated marketing systems for lead generation and conversion.

● Created compelling offers and developed marketing campaigns to promote them.

● Assisted clients in converting their knowledge and expertise into digital products sold online.

● Managed multiple projects while working with a diverse range of clients across various industries, consistently delivering high-quality creative work.

Facilities Project Manager/ Labor Relations Specialist McDonough, GA John Deere 2009 - 2023

● Acted as liaison between company leadership and workforce, facilitating effective communication and alignment.

● Managed multiple cross-functional projects, ensuring timely completion and adherence to goals.

● Developed and implemented project plans, optimizing scope, timelines, and resource allocation.

● Monitored project progress and provided regular updates to stakeholders.

● Presented cases and addressed employee concerns directly to the VP of Labor Relations.

● Led negotiation meetings as part of the National Bargaining Committee, ensuring fair treatment.

● Organized and led meetings, including safety meetings, ensuring adherence to OSHA regulations.

● Conducted facility safety walks and investigation meetings to address safety and compliance issues.

● Reported directly to the VP of Labor Relations, providing insights on labor relations and EHS compliance.

● Promoted employee engagement, team building, and a culture of diversity, equity, and inclusion.

● Collaborated with DEI committees to develop and implement workforce diversity strategies. Senior Graphic Designer Stockbridge, GA

Display America 2008 - 2009

● Designed visual assets for corporate trade show exhibits, ensuring brand adherence and effective communication.

● Led ZeroChaos’s NMSDC conference campaign with a cohesive theme across all assets.

● Collaborated with clients and internal teams to innovate across media while maintaining brand integrity.

● Partnered with art directors to execute creative visions and ensure cohesive design.

● Coordinated with creative, art, copywriting, and production teams to meet client needs.

● Reviewed and approved art, copy, and proofs to maintain quality.

● Researched trends and technologies to ensure contemporary designs.

● Negotiated with printers for cost-effective, high-quality production.

● Developed layouts and specified materials for diverse media.

● Presented final layouts to clients for approval.

● Completed projects within deadlines, meeting timelines consistently.

● Created illustrations, logos, and graphics aligning with brand and client needs.

● Collaborated on project goals, audiences, and deliverables with marketing teams.

● Consulted with clients on marketing strategies and creative direction. EDUCATION / ACHIEVEMENTS

The University of Arizona Global Campus Chandler, AZ B.A. Public Relations & Marketing 2011

● Magna Cum Laude

PROJECTS / CONTRACT ROLES

Lead Brand Designer 2023

Prince Amukamara Youth Football Camp

Lead Graphic Designer 2023

Warner Media

Lead Marketing Consultant 2022

Trap Museum

Lead Visual Designer 2021

Atlanta Mayor Andre Dickens

Lead Graphic Designer 2021

UAW

Lead Graphic Designer 2019

Tony Delk Basketball Camp

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