Marketing Specialist Sales Operations

Inna Zumerova

Email: ************@*****.*** Cell: 415-***-**** Location: Sausalito, CA

SALES OPERATIONS & MARKETING SPECIALIST

Accomplished Sales Operations & Marketing Specialist with demonstrated experience working in the technology, health care and designer eyewear industries. Customer-focused professional adept at managing business operations in a deadline-driven, fast-paced environment. Collaborative team player committed to achieving business goals and objectives. Passionate about fashion and sustainability

● Sales Operations ● Business Process Improvement

● Financial and Project Reporting ● Customer Relationship Management

● Vendor Negotiations and Management ● Budgeting and Forecasting

PROFESSIONAL EXPERIENCE

Peter Grant Consulting, CA

Experts in GTM strategy and sales enablement. Engagements include sales hiring, deal mentoring, value engineering, negotiation training, professional presenting skills and building Bootcamps.

Sales Development Representative (Feb 2020 - Present)

Conduct research to identify potential leads through various channels, such as social media, industry events, and web searches

Contact potential customers via cold calls and emails

Manage sales pipeline to ensure accurate up-to-date records of all interactions with prospects

McKesson, San Francisco, CA

The leading healthcare company for wholesale medical supplies and equipment, pharmaceutical distribution and healthcare technology solutions

Marketing Specialist (October 2010 - Feb 2020)

Provided marketing event planning support and coordination for tradeshows, industry and customer events

Oversaw event budgets, successfully managed vendor resources, including freelance designers, printers, and mail houses

Supported Marketing Operations Plan and implemented projects that supported the marketing function, recommending actions, scheduling and planning projects, estimating cost, and managing projects to completion. Met all budget expectations +/- 5%

Built and executed digital marketing campaigns that engaged customers and prospects, achieving above average industry campaign responses

San Francisco Medical Imaging Center, San Francisco, CA

Medical Imaging Center with an open MRI and CT scan

Medical Center Manager (August 2007 - July 2010)

Identified, developed and executed local sales strategies and programs to build Imaging Center volume in a given market

Established and grew business through networking of referring physicians, resulting in over $50K referral business within a three-month period

Surveyed and analyzed operational offerings and advertising tactics of local competitors

Exigen Group, San Francisco, CA

A global provider of BPO technology, services and outsourcing

Project Manager (August 2006 - May 2007)

Identified inefficiencies and developed solutions to streamline the T&E reporting process

Supported the implementation of the new T&E tracking system which reduced administrative overhead for time reporting by 78% and days outstanding for billable by 66%

Viva International Group, San Francisco, CA

A manufacturer of designer ophthalmic frames, lenses and sunglasses

Sales Consultant (May 2005 - August 2006)

Successfully presented and sold designer eyewear to doctor’s offices and boutiques in SF and the Bay Area

Closed double the personal quota within first year, achieving $500K against a $250K target

Increased territory contribution to profit margin by 3%

Exigen Group, San Francisco, CA

A global provider of BPO technology, services and outsourcing

Marketing Specialist (June 2001 - April 2005)

Supported Corporate and Field Marketing in planning, logistics and management of Sales and Marketing events - trade shows, sales meetings, and conferences

Managed production and distribution of marketing collateral and promotional materials

Administered marketing expenses and investments to ensure compliance to budgets and achievement of ROI

Genesys Telecom Labs – an Alcatel/Lucent Company (San Francisco, CA)

Integrated contact center software solutions provider

Sales Operations Analyst (Apr 1997- Mar 2001)

Managed assigned accounts, processed sales orders and contract renewals

Acted as liaison between customer and Genesys internal departments to ensure coordinated customer communications

Prepared and maintained Sales Forecast reports and worked closely with National Sales Director and Regional Managers

Managed and maintained the customer and partner requests via corporate database

OTHER RELEVANT EXPERIENCE

TECHNOLOGY SKILLS

Microsoft Office (Word, Excel, Outlook, PowerPoint, SharePoint), Adobe (Acrobat, Photoshop, Marketo), Salesforce.com, Workfront® Project Management (Ariba)

EDUCATION

Studied Business Administration, San Francisco State University, San Francisco, CA

CERTIFICATIONS

Events and Meeting Planning Certificate

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