Channel Marketing/ Sales & Marketing/ Business Sourcing/ Supply Chain

Dear Coupang,

I am interested in applying for the and I would like to express my enthusiasm for this opportunity.

I have held various roles at 3M, including supply chain analyst, sales and marketing, business sourcing manager, channel marketing lead, and regional product specialist in APAC. My diverse experience and perspectives enable me to find solutions that benefit multiple stakeholders, facilitate knowledge-sharing, key takeaways. I believe that I could contribute to building a sustainable business model, and I have learned two important lessons from my experiences.

First, all meaningful results come from the customer. The most critical factor for the success of a project is adopting a customer-focused approach. While this mission statement is clear, it is not always easy to achieve. To uphold this commitment, I will make a concerted effort to consider the customer's footprint and take steps forward together with them.

Second, significant results often follow from collaboration. Effective communication is always a core component of success. We understand that each department may have a unique perspective, and that conflicts should be resolved in order to achieve our objectives. To do this, we need to provide executable solutions to stakeholders as a one team, and simplify action items to make them easily understandable. I believe that ”talent wins games, but only teamwork wins championships”.

According to Dale Carnegie's biography, 15 percent of one's financial success is attributable to technical knowledge, while about 85 percent is attributable to one's personality and ability to lead people. I would welcome the opportunity to work collaboratively and enjoy a positive work culture at Coupang.

I appreciate your consideration of my application and am eager to contribute my skills and making a positive impact on the company's goals. Thank you for your time and consideration.

Sincerely,

Jongcheol(JC) SHIN

JONGCHEOL SHIN

1977 / Male

11, Byeolyang-ro, Gwacheon, Gyeonggi-do, Republic of Korea

OBJECTIVE

Seeking to Contribute My Experiences & Skills to a Full-time Position as Director, Program Management (Retail COE Selection)

CAREER SUMMARY

3M Korea Total years of Service 20 yrs

Dec.19 ~ Present Regional Product Specialist for Industrial Specialties Division, APAC

Apr.18 ~ Nov.19 Channel Marketing Lead for Industrial & Safety Market Center, S&IBG

Jan.11 ~ Mar.18 Business Sourcing Manager for Industrial Business Group, Sourcing Operations

Sep.07 ~ Dec.10 Sales & Marketing for Promotional Market, SOSD, Consumer & Office Business

Mar.04 ~ Aug.07 Supply Chain Analyst for Consumer & Office Business, SC& SO

WORK EXPERIENCE

Regional Product Specialist for Industrial Specialties Divison/ APAC (Dec.19 ~ Present)

-Top Line Growth of KR Business with APAC Marketing Strategies (43 Mil.USD, 3yr CAGR 13%)

-Execute Global/APAC Sales Campaign with Go-to Product and Business Development by Segment

-Training Session to Field Sales Rep for Product Application, Market Knowledge, Selling Skills

-Drive SFDC Pipeline and Demand Generation through Campaign Activation

-Best Practice Sharing to Replicate in Area and Cross-Regional Multi-Location Customer Support

Channel Marketing Lead for Industrial & Safety Market Center, S&IBG (Apr.18 ~ Nov.19)

-Successfully Completed ISMC Certification and Deployed "Go-to-Market" Business Transformation

-Implemented Stratification Methodology for 182 Channels (210 Mil.USD)

-Developed an Annual Channel Performance Evaluation w/ Incentive Plan for Channel and 3M FSR

-Managed Expenditure Control on a Program Basis, including Budget Planning, Allocation, Execution.

-Created and Presented Various Reports, including Sales Analysis, Point of sale (POS) Analytics, Audit Preparation, Integrity Assessment, and Privacy Policy

Business Sourcing Manager for Industrial Business Group, Sourcing Operations (Jan.11 ~ Mar.18)

-Sourcing Strategy Development aligning with Business Growth (Spend 60 Mil.USD)

Commodity COGS Mgmt, Cost Saving Proejct for RM&IFG, OEM Suppliers thru Negotiation

-Managing Suppliers across Identification, Capability & Performance, Contract.

Project for Cost Savings, Dual Source, Bid, FTA & TAX, AR Turn, Tradeoff

-3M QMB (ISO 9001/14001 plus 3M requirements) qualification program for supplier with UL

-Develop Regional Preferred Suppliers to Leverage with APAC/ Global Sourcing Project

-Korea ACT (Abrasives, Converting& Tapes) Category Lead, APAC SME for Box Sealing Tape

Sales & Marketing for Promotional Market Division, Consumer Business Group (Sep.07 ~ Dec.10)

-Manage Commodity Sales and P&L (7 Mil.USD, 3yr CAGR 25%)

-Develop End User Opportunity for Customized 3M Post-it, Scotch Brand & Household Products

according to Customer’s Brand Marketing Strategy

-Channel Management including Distributors’s Goal Setting, Segmentation and Training

-Manage Post-it Brand Infringement Cases, Catalogue & Package Renewal for Value Proposition

-Cross-funtional Work with Finance, Supply Chain, Subsidiary, Outside MFG Operations

Supply Chain Analyst for Consumer Business Group (Mar.04 ~ Aug.07)

-Manage Inventory as Working Capital (worth $25 Mil.USD)

-Lead Sales and Operations Planning (S&OP) Meetings to Align Demand and Supply,

-Manage Service Levels (on-time in full%) for Key Accounts and Business Group.

-Implement Global Vendor-Managed Inventory (VMI) Projects and Report Company TTL NWI

-Manage Parameters at the SKU Level to Align with Global Commodity, Category, and SKU Levels.

TRAINING & EDUCATION

2016~2018 3M Hipo(High Potential) training for next level leadership

July, 2008 Completed PMP(Project Management Professional) Certification Course

July, 2005 Achieved CPIM Certification, Six-sigma Green Belt

Feb, 2003 Bachelor Degree of Industrial Engineering, Hanyang University, South Korea

OTHERS

Language Fluent English in both verbal and written

Skills Advanced User for Microsoft Office

Award s

2020 Global 25 Award Excellence in Marketing : “Pack with 3M Asia” core team member

2008 Global Communication Awards : 3M Scotch-Brite Natural Brand Launch Program (3rd place)

2007 Global Communication Awards : 3M Finelux Desk Lamp IMC Program ( 1st place)

2007 Pathfinder Awards : 3M Finelux Desk Kids Launching Program

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