Business Strategy Digital Marketing

FERNANDA OGAZON

Houston, TX ***** 917-***-**** ********.******@*****.*** www.linkedin.com/in/fernandaogazon BUSINESS STRATEGY & MARKETING LEADERSHIP PROFILE

• Extensive, integrated experience in Business Strategy, Marketing, Brand Management, and Client Relationship Management. Proven and breakthrough success in exceeding revenue and ROI goals.

• Creative marketer who can develop innovative integrated campaigns that yield excellent results.

• Engaging communicator who builds collaborative relationships with internal and external partners.

• Confident leader who can lead teams to meet and exceed marketing/communications goals. Key Knowledge & Skill Areas: Visionary Leadership • Integrated Marketing • Brand Awareness Building • Strategic Planning & Execution • Internal & External Communications • Marketing Campaign Design & Execution • Multi-Channel Development • Digital Marketing • B2B & B2C Marketing • Event Marketing • PR Sr. Director of Brand Experience – ATSER – Houston, TX – 2023-Present In charge of the co-creation and maintenance of a cohesive brand strategy that aligns with customer needs, fostering deep connections with key audiences. Leader of a multidisciplinary creative team including designers, videographers, and copywriters to develop and execute engaging brand marketing campaigns across various platforms. Key tasks include:

• Identifying opportunities for innovation and differentiation within the competitive landscape, driving brand awareness and affinity.

• Conceptualizing and designing omni-channel visual content such as marketing campaigns, sales collateral, event experiences, and brand partnerships.

• Establishing a Brand Center of Excellence practice, overseeing brand naming, global merchandise, resources, training, and governance.

• Spearheading the design of a new website that captured the essence of the company and differentiated ATSER in the market.

• Producing high-quality, culturally relevant work tailored to diverse audiences and placements, leveraging data- driven insights for creative direction.

Marketing Director – STAGES – Houston, TX – 2022-2023 Provided the visionary, strategic, and hands-on leadership for increasing sales and customer/audience engagement, with a focus on creating a unique, elevated Customer (Patron) Experience. Led a team of 20, including 5 direct reports in Marketing and 15 team members in Patron Experience. Hired and directed the Shared Creative Services team, as well as third-party contractors. Planned and administered the annual Marketing budget.

• Served as the visionary and creative leader for all marketing campaigns, assets, and materials. Created and executed multi-pronged, multi-channel marketing/communications strategies for each season and show

(subscriptions, community initiatives, single tickets, and special events).

• Acted as the brand & public image curator in directly managing all marketing-centered activities that promoted the organization’s brand (annual season announcements, publications, collateral, and signage). Managed PR activities as needed, including writing press releases and coordinating with external PR agencies.

• Drove an exponential $1.9M increase in revenues in less than 1 year, including meeting and exceeding subscription sales goals – the fastest in the organization’s history. Surpassed sales goal by 25% in first month of employment, as well as exceeding sales goals for the first play marketed by $20K.

• Spearheaded a 40% increase in audience growth through creating and executing a series of strategic initiatives and comprehensive omnichannel marketing campaigns.

• Reduced spending of the most recent fiscal year budget by $74K. Director of Business Strategy & Development – MATOS & JAWAD PLLC – The Woodlands, TX – 2016-2022 Led the creation and launch of the Business Strategy & Development department, including talent acquisition and an in-house junior team (10 direct reports, 3 assistants, and 2 interns). Managed up to 50 direct reports across 4 clients, along with the internal team, as an Outsourcing Consultant for clients. Led brand conception and development, marketing campaign design and execution, and project management. Oversaw content creation, SEO, SEM, PPC, website optimization, and social media strategies to create and increase ROI. o Led a series of short-term contract projects, including strategic marketing and civic art proposals:

Houston Arts Alliance – Contributed to creating civic art proposals for the George Bush Intercontinental Airport, Barbara Jordan Library, and Sunnyside Health, among multiple others.

Day for Night – Boosted brand awareness and drove successful marketing campaigns/programs.

Art of the World Gallery – Secured national media placement for the Gallery’s grand opening. o Conceptualized and launched long-term lead project management, strategic business development, and omnichannel marketing for multiple organizations; highlights included the following:

Laura Rathe Fine Art – Produced a 40% increase in sales during the first 6 months through a laser focus on client development and sales (marketing & PR) strategies. Secured sales for high-end private and commercial clients that included BBVA and ConocoPhillips.

Mega TV – Researched arts news, wrote scripts, and scheduled/conducted interviews to be aired on TV (pre- recorded and live). Co-hosted Portada TV and became the #1 art news reporter for the segment Dame 5 de Cultura.

Marketing Consultant – FOSART LLC – Houston, TX – 2013-2016 Launched and managed a strategic marketing consulting business that specialized in social media management, website development, gallery representation, and contract negotiations. o Built a portfolio of satisfied clients throughout this period and maintain the business to the present day as a limited, part-time endeavor for selected clients.

Marketing/PR Intern – VIP ART FAIR 2.0 EDITION – Manhattan, NY – 2012-2013 Provided comprehensive support to the Sales team via gallery inquiries, communications, and contract revisions for the launch of the Art Fair’s second online edition. Worked closely with the VIP Art Online team and external partners to conceive, develop, and deliver a dynamic online Art Fair experience, driving high engagement among attendees. Managed all technical aspects of the virtual event. Coordinated pre-recorded and live-streamed content, aligning it with the Fair’s artistic vision. o Commended by upper management for expanding client outreach, as well as contributing to the amplification of e-commerce sales and platform performance upon fair going live. Strategic Business Development & Event Manager – CONTEMPORARY ART PATRON A.C. (PAC) – Mexico City, Mexico – 2008-2011

Planned, coordinated, and managed high-profile events, including logistics for the Symposium of Contemporary Art Theory (SITAC) and its satellite events. Conducted market research and created Boardroom multi-media materials. Maintained accurate financial reporting and recordkeeping for fundraising efforts. o Translated SITAC’s published research for presentation at the ZONA MACO Art Fair, with positive reviews from attendees for efforts in this endeavor.

o Increased financial support for PAC’s programs through conducting extensive research, identifying funding opportunities, and preparing financing applications as well as grant proposals. Master’s in Art Business – Sotheby Institute of Art, New York, NY Bachelor’s Degree in Art History, Summa Cum Laude – Iberoamericana University, Mexico City, Mexico Graphic Design Certificate – The University of Texas at Austin (online) Understanding Trends in the Art Market Certificate – Sotheby’s Institute of Art Online (With Distinction) Art in Focus/Art + Tech: Innovation, Change & Creativity Certificate – Christie’s Education Online Certificates in Patisserie and Cuisine – Le Cordon Bleu, Mexico City Technology Summary – Social Media: Facebook, Instagram, X, YouTube, TikTok, Pinterest, LinkedIn; CRM: Linux, HubSpot, Shopify, Google Ads, Google Analytics (GA4), Microsoft Office, Adobe Creative Cloud, WordPress, Sprinklr, Emplifi, Wix, SquareSpace, ArtCloudPro, Gallery Manager, Drop Box, Slack, Harvest, Telegram, Asana, Wrike, Buffer, Workamajig, Mailchimp, Hootsuite, Later, Spektrix, Raiser’s Edge, ClickUp, Linktree, Bitly, TweetDeck.

Languages – Spanish-English Bilingual; Basic Proficiency in French.

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