Health Equity Start-Up

Philip P. Middleton

**** ****** **** **** ***********, TN 37421

678-***-**** ********@*****.*** www.linkedin.com/in/philip-middleton678

Designed the value based care SDoH – Health Equity department for illumed when we went from a DCE to an ACO REACH.

Served as the liaison with Medicare (CMS) to write and implement a five (5) years Health Equity Plan (HEP).

Hired and lead a team of Social Workers focused on breaking down barriers to healthcare.

Start-up experience, developing and implementing a marketing plan on a start-up budget.

Identified, socialized, selected, and spearheaded a marketing and PR relationship to create a massive presence in the right places.

Engineered executive level though leadership in a new space – Medicare, Direct Contracting Entity – ACO REACH.

Professional Experience

ILUMED, LLC OCT 2020 – AUG 2024

VP, Social Determinants of Health (SDoH) – Health Equity - April 2022 – August 2024

·Promoted to research and design efforts to incorporate SDoH – Health Equity into our benefit enhancements.

·Integrated the AHC, Health Equity Intake Assessment into our proprietary EMR to identify barriers to healthcare and work with the patient through a robust Social Worker team.

·Hired and lead a team of 14 Social Workers with a Director that reports directly to me.

·Collaborate with Medicare (CMS) to design a Health Equity Plan (HEP) that complies with regulations.

·Identified recruitment and retention deficiencies within contracted medical groups and hospital systems.

·Overseeing provider recruitment efforts and implementing partnerships for proactive recruitment efforts to grow the provider network.

VP, Marketing & Patient Engagement, October 2020 – April 2022

·As a startup Direct Contracting Entity (DCE) – ACO REACH with Medicare I designed and stood up the organizations Marketing, PR, and Thought Leadership strategies. Bringing together a prowess in cross-industry, harmonizing with a passion for delivering better patient outcomes thus reducing the cost of care and increasing surplus.

·Creatively created impactful industry changing marketing collateral and sales tools that portrayed a story.

·Developed and lead a strategic trade show strategy, and execution of the shows.

·Aligned with contracted provider groups and healthcare organizations to offer enhanced patient benefits.

CONSULTANT, REMOTE SEP 2019 - PRESENT

MEDICAL CONSULTING EXECUTIVE

·Driving Provider integration and employee satisfaction strategies to initiate and promote retention, Recruitment and on-boarding of doctors, dentists, executive level and staff members.

·Provide evaluation and standardization for contracts and compensation packages.

CONVIVA CARE SOLUTIONS, HUMANA, MIAMI, FL MAR 2013- SEP 2019

DIRECTOR OF TALENT ACQUISITION & EDUCATION, MAR 2018 – SEP 2019

DIRECTOR OF STRATEGIC STAFFING, MARKETING & COMPLIANCE, MAR 2013 – MAR 2018

·Spearheaded recruitment, on-boarding, and retention programs for 108 practice locations, 400 Providers and 4K employees in Florida and Texas.

·Facilitated cross departmental collaboration with medical and operation leadership for primary care physician, nurse practitioner, physician assistant and staff recruitment strategies.

·Bridged gap between Provider recruitment and retention with an intentional relations program.

JACKSON AND COKER, ATLANTA, GA JUN 2003- MAR 2013

VP, PHYSICIAN RECRUITMENT, PARTNER, JAN 2008 – MAR 2013

DIRECTOR, PHYSICIAN RECRUITMENT, JUN 2003 – DEC 2007

·Orchestrated successful partnerships with C-Suite hospital executives, administrators, private practice administrators and physicians to identify practice operational gaps and needs for improvement.

·Effectively hired, trained, and developed recruitment team to manager a budget of over $750K.

·Led activity responsible for $6MM top line revenue, growth from original $3MM.

MORGAN HUNTER CORPORATION, OVERLAND PARK, KS JUN 2002 – JUN 2003

RECRUITMENT MANAGER, SALES AND MARKETING

·Founded and fostered Sales, Marketing and Advertising Talent Acquisition Team, exceeding revenue performance goals while managing 6 Direct Reports.

·Secured National Contracts by proving staffing solutions to engage personnel planning and development to ensure excellence in executive staff retention.

MERRITT HAWKINS, ATLANTA, GA AUG 1995- JUN 2002

DIRECTOR, PHYSICIAN RECRUITMENT, CORPORATE TRAINING, JUN 2001 – JUN 2002

DIRECTOR OF RECRUITING, JUL 1996 – JUN 2001

HEALTHCARE RECRUITER, AUG 1995 – JUL 1996

·Successfully increased account base and sales by 71% through execution of repeat Corporate Medical Recruitment Contracts through the East Coast.

·Conducted on site physician needs analysis with C-Suite hospital executives, private practice administrators and specialty physicians.

·Developed, implemented, and facilitated a 10-week recruiter training program.

Education

BACHELOR OF SCIENCE UNIVERSITY OF CENTRAL MISSOURI, WARRENSBURG, MO

Criminal Justice

Honors and Awards

President Award, Jackson & Coker, Exceeding Budget by 20%, 2003-2012

Consultant of the Year Award, Jackson & Coker, Individual Productivity in a Leadership Role, 2012

Consultant of the Quarter, Jackson & Coker, 3 Time Recipient

Consultant of the Month Award, Merritt Hawkins, Highest Monthly Revenue, 8 Time Recipient

Highest Revenue Producer Award, Morgan Hunter Corporation, 2003

Community Service

Wounded Warrior Project, Co-Director

Boy Scouts of America, Northeastern Georgia Council Board Member

Seasoned and astute Executive specializing in leading strategic development, organizational relationships through collaboration with internal and external stakeholders to ensure a massive presence in the right places. Effectively generated workflow standardization, providing integration and retention strategies for growth and profit.

Proven start-up and existing, program/department design strategy. The past 4 years focused efforts for ilumed's growth and Social Determinants of Health (SDoH)-Health Equity efforts. Addressing the hot topic on how to remove barriers to care, offer solutions to the patient and the doctor while earning a financial surplus. Writing policy and procedures to attack Health Equity and driving the organization to create an environment where every patient has the opportunity to attain their full health potential, and no one is disadvantaged from achieving this potential because of social position or other socially determined circumstances.

Expertise in designing or reinventing teams. Most recently focused on Social Determinants of Health-Health Equity, creative Marketing, building the right relationships. Proven skills in coordinating every player on the team (healthcare executives, operational leadership, physicians, and vendor management) for shared wins of growth and success. Created standardization methods which provide integration and retention, along with patient-focused marketing strategies which promote positive change in healthcare.

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