Sales Manager Territory

MATTHEW SCHOENHERR

Sun Prairie, WI ***** 608-***-**** ·

*************@*****.*** ·

Seeking a challenging Management or Sales related position, where my experience and abilities will provide for continued career growth with advancement opportunity.

SKILLS

Cicerone Beer Server

Key Account Development

Wholesale Operations

Market and Competitive Analysis

Margin Minder and VIP Software

IRI & Nielsen Data Analysis

EXPERIENCE

2023-2024

TERRITORY MANAGER – US FOODS

Developed new business; identified prospective customers by utilizing market intelligence databases, business directories and following leads from existing clients

Knowledgeable of market conditions, product innovations, and competitor’s products

Increased product distribution, opened multiple accounts, product knowledge of over 1,500 SKU’s

2021-2022

WICONSIN REGIONAL SALES MANAGER – PAULANER USA

Called on 12 Wisconsin distributors throughout the state.

Implemented incentives, was responsible for inventory beer orders, conducted samplings, and POS

Increased sales to 10.2% within one year

Worked the Wisconsin market both on and off premise

Introduced new products to Wisconsin market

Communicated with distributors on a monthly basis via Zoom

2018-2020

VP OF SALES, DRINK WISCONSINBLY HOLDINGS

Successfully launched two new products - Drink Wisconsinbly Brandy and Drink Wisconsinbly Amber Lager. Gained over 1,000 points of distribution for brandy and over 3,500 points of distribution the amber lager.

Met with distributors on a quarterly basis to discuss market strategy, pricing, sales incentives, crew drives, sales and inventory.

Coached, trained, and motivated 2 sales rep to sell Drink Wisconsinbly merchandise which generated $1M in sales in 1 year.

Conducted meetings with chain buyers to generate displays, ads and pricing promotions. Key accounts included Kwik Trip, Woodmans, Meijer, Festival Foods, Piggly Wiggly, Ottos, Total Wine, and Sendiks.

Responsible for the ordering and inventory for all raw material for brandy production. Materials included: brandy, port wine, corks, glass, sleeves, labels, shippers, and point of sale.

2014-2018

WI – AREA SALES MANAGER, PABST BREWING CO

Responsible for the 8 largest volume distributors in WI. Sold over 2.3M cases and generated $32M dollars in revenue per year.

Met with distributors on a monthly basis and implemented sales incentives, introduced new products, discussed sales goals and inventory.

Coached, trained, motivated, and evaluated 3 Retail Sales Managers with working with eight wholesalers to sell, market, and service accounts to maximize the sale of brands including Pabst, Not Your Fathers Hard sodas, Old Style and Old Milwaukee.

Hosted and planned the National Distributor Meeting held in Milwaukee, WI for 1,100 participants.

Consistently grew sales and profitability and managed a $225K annual territory expense budget.

Met with Key Account buyers to institute sales programs to increase PBC brand sales.

1995-2014

SALES MANAGER – GENERAL BEER DISTRIBUTING

Created, monitored, and evaluated all incentives, sales goals, distribution goals, and objectives with assigned sales representatives.

Identified, proposed, and executed pricing strategies with supplier’s vs competition.

Effectively increased both sales dollars and gross profit by 200% in my tenure as part of the Sales Management team.

EDUCATION

BACHELOR OF SCIENCE DEGREE BUSINESS ADMINISTRATION – UNIVERSITY WI -LA CROSSE

LA CROSSE, WI

CONCENTRATION IN MANAGEMENT

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