Dolores Tucker
561-***-**** *******.******@***.***
CUSTOMER/CATEGORY BUSINESS MANAGER
Qualifications
Summary
Marketing
and Sales
Manager
Highly creative marketing and sales manager with a more than 30-year track record of delivering results in highly competitive markets
Business strategist with success in formulating and implementing initiatives to achieve market share and profitability
Team player who collaborates with others to accomplish stated goals and objectives while building strategic partnerships
Skilled in identifying issues and developing successful approaches for problem resolution
Expertise includes: account management, strategic planning, public relations, event planning, sponsorships, planning and budget forecasting, program development, contract negotiation, market research, market analysis, and price strategy
Highly effective negotiator with exceptional communication skills
Professional
Experience
News America Marketing-2017-Present
Area Market Manager-Florida
Managed and develops a team of 68 in-store Reps and Merchandisers in the Florida market.
Initiates and develops relationships with all level of store management teams.
Executes monthly cycle plans and cycle meetings with the team.
Hiring manager, works with all levels of the Human resource team, Marketing team, Training and development team.
Travels the market and audits teams in-store activities. Work-with team members in the market.
Acosta Sales and Marketing -2015-2017
Customer Business Manager-Florida
Develops Wholesaler- Cash and Carry’s, National Accounts and Retailers. Manages $2.4M budget for marketing and rebates. Major CPG Clients: Mondelez International-P&G-Hostess-ConAgra.
Initiates and maintains relationships with national accounts; lead meetings with senior-level executives to present marketing plans and strategic initiatives.
Negotiates contracts and builds strategic initiatives to reach the clients goals with Key Wholesalers and National Chains, Retailer Accounts.
Kraft Foods-Food Service/Cadbury Adams/Mondelēz, International- 2006 –2015
Responsible for the South Florida to Orlando Sales Division
Category Business Manager
Develops wholesaler and retailer accounts and manages $3.5M budget for marketing and rebates (paid quarterly via Siebel/TPM)
Initiates and maintains relationships with national accounts; leads meetings with senior-level executives to present marketing plans and strategic initiatives
Negotiates contracts and builds strategic relationships with key wholesalers and retailers, including H.T. Hackney Miami, McLane, Core-Mark, Tom Thumb, Dion’s, and Cumberland Farms and Food Service customers.
Forecasts yearly sales volume and profit
Increased Kraft Foods-Food Service/Cadbury volume in Wholesalers/Retailers division by 40%
Increased 2014 sales volume: AP Atlantic: 56%, Zuma & Sons: 21%, McLane: 19%, and H.T. Hackney, Miami: 24%
Cadbury Schweppes, South Florida, 2004 – 2006
Account Development Manager
Leveraged new business development opportunities and designed marketing plans to introduce Snapple products into convenience store chains, such as 7-11, Circle K, and Cumberland Farms
Attained 85% of the Sodexho, Aramark, and Compass accounts in assigned territory
Developed promotional programs resulting in increased revenue with major local accounts, such as Delta, Broward County Schools, and Coral Springs Hospital
Business Development Manager
Gained new distribution in the Miami International Airport, Ryder’s trucking facilities, Florida Atlantic University (FAU), University of Miami.
Acquired clients that previously had exclusive contracts with competitors, including Coca-Cola, Miami International Airport, and Bellsouth
Trade Development Manager
Marketed to new accounts in the southern region; achieved an 80% account close rate
Pepsi Co, Pompano Beach Florida, 2001 – 2004
Sales Manager
Managed accounts with Big Box, drugstore, and supermarket retailers in the Southeast region
Developed and implemented training programs for sales representatives/district managers
Managed a $4.1M budget for marketing programs; forecasted yearly sales volume and profit
Coca Cola, Hollywood Florida, 1992 – 2001
District Manager
Developed and managed the Sales and Merchandising teams to meet yearly objectives
Analyzed marketing data to support recommended budget plans
Developed business relationships with Big Box store managers, supermarket managers, and drugstore managers
Managed a $2.0M territory
Created motivational programs and exceeded departmental productivity goals by 10%
Prepared short- and long-range plans based on business unit goals and growth objectives
R. J. Reynolds, Fort Lauderdale/West Palm Beach Florida, 1985 – 1992
Account Manager
Managed assigned territory and grew sales in Big Box stores and supermarkets
Sold-in programs and displays; managed territory’s merchandisers
Education
Deerfield Beach High School, 1975 – 1979
Florida Atlantic University, 1980-1982- Major-Business Management
Achievements and Recognition
Cadbury Adams/Cadbury Schweppes:
2010 Over Achiever Of The Year, Outstanding Performance Award
2006 Account Manager Of The Year Award
2005 Outstanding Performance Award (Earned 1000 shares of Cadbury Stock Options)
Coca-Cola
1998 Outstanding Performance of the Year Award
1996 District Manager of The Year Award