Business Development Digital Marketing

Tracy Meyer

Lake Zurich, IL 847-***-**** **************@*****.*** linkedin.com/in/tracymcdarismeyer/

Strategic Marketing Business Development

Project Management Expert

Result driven, ambitious marketing professional who establishes a rapport with clients through consultative listening, goal congruence, and persistence. Initiates best practices, implements, and manages strategic plans with proven results. KEY SKILLS & CAPABILITIES Strategic Planning Client and Customer Services Creative Design Concepts Brand Development Print and Digital Marketing Strategy Marketing Research, Campaigns and Analytics Consultative Selling Lead Generation and Reporting Event and Tradeshow Planning Product Photo Shoot Execution Competitor Analysis INDUSTRY EXPERIENCE

Building and Construction Paving and Asphalt Medical Supplies Hospital Systems Education Automotive Manufacturing Human Resources Interior Design Religion Entertainment Dental Mobile Banking Business Exit Planning Legal Retail

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ACCOMPLISHMENTS

§ Lead competitive analysis, executed, and delivered marketing collateral to win a World-Class Hospital System.

§ Managed a 3-month pilot email/CRM management; resulting in a $70k increase in sales in one week.

§ Spearheaded all marketing efforts to improve sales and drive client revenues of $27M+.

§ Implemented new marketing campaigns to increase and engage attendance for summer camp by 30%.

§ Built client base from the ground up serving over 250 new and existing customers (apparel & novelties)

§ Sold $160,000 as a startup prospecting custom novelties in the first year and $1M in sales after 5 years.

§ Acquired and expanded key new and existing accounts, project managing 1 million in annual sales.

§ Increased leads/revenue by 20% in one year with email campaign and direct mail by expanding into new industries.

§ Used the A.D.D.I.E Model to analyze, design, develop, implement, and evaluate to create SOPs for improvements.

§ Continue to drive growth and improve the bottom line. YTD 10% increase in gross sales from 2023.

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PROFESSIONAL EXPERIENCE

TM LINK, INC. – PRESIDENT AND FOUNDER, Lake Zurich, IL (2016 – Present) Lead marketing, business development, and project management initiatives in several industries. Demonstrated success by increasing revenue, meeting goals, deadlines, and budgets. Current and previous clients are demonstrated below. CHIEF MARKETING OFFICER

American Garage Builders, Inc. – Sun Prairie, WI

§ Oversee and evaluate the business development team to ensure projects stay on time with proper execution.

§ Analyze, create, and implement processes for all marketing initiatives to generate leads within the budget. DIRECTOR OF CLIENT SERVICES

Bee-line Communications, Inc. - Libertyville, IL

§ Managed and mentored a team of professionals offering services such as website development, digital marketing, email campaign strategies, graphic design, content creation, networking, conferences, trade shows, social media, print/promotion collateral, market research, competitive analysis, and marketing strategy for everyday operations.

§ Executed all operations using work-flow task management systems for project execution, training, and organization.

§ Retained, grew, and developed accounts through daily interactions with clients and weekly progress reports. MARKETING DIRECTOR/CONSULTANT/PROJECT MANAGER

Morgan HR, Inc./AUXIN Group - Hawthorn Woods, IL

§ Created overall marketing plan and brand refinement for three concepts under one entity.

§ Designed all print promotional materials for four companies' brands, products, and services.

§ Maintained deliverables to produce a full website re-design, social media, and blog expansion.

§ Structured new processes for associates varying different procedures, documentation, goals, and territories

§ Worked closely with the HR team during sourcing, selection, onboarding, and training processes. SALES EXECUTIVE/CREATIVE DIRECTOR

Infinity Print Solutions – Lake Zurich, IL

§ Established customer/vendor relationships with custom design apparel and novelties for businesses and schools. SALES MANAGER/CREATIVE DIRECTOR

TomScore™ - Hawthorn Woods, IL

§ Managed a team of interns to create all marketing initiatives including full web design and user experience.

§ Planned/executed relationships with professional organizations, clients, and strategic partners for lead generation. MESSIAH LUTHERAN CHURCH - Wauconda, IL (Oct. 2011 – Oct 2019) BUSINESS MANAGER/PROGRAM DIRECTOR

§ Managed campaigns and created all marketing efforts for events and community outreach (print and digital).

§ Worked with office staff in coordination of all operations including overall calendar, space, and outside vendors.

§ Managed all internal processes including policies, scheduling, coordination of contracts, and purchasing.

§ Responsible for all volunteers, training, curriculum, marketing, logistics, events, outreach, and communication.

§ Directed Vacation Bible School, planned curriculum, logistics, and safety training for staff, teachers and students.

§ Implemented goal-oriented/new strategies to engage attendance and registration for membership. PREVIOUS SALES EXPERIENCE

DonTech (R.H. Donnelley and Ameritech) – Account Executive, Account Representative (1997 – 2003) Eddie Bauer – Store Manager, Assistant Store Manager Chicago, IL (1993-1996)

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EDUCATION – Western Michigan University, Kalamazoo, MI (Dec. 1993) Bachelor of Science in Fashion Merchandising with a Minor in Marketing

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VOLUNTEER & PHILANTROPIC

§ Secretary - Lake Zurich Spirit Boosters (2020 - 2024) Maintained monthly meetings and supported deliverables.

§ Volunteer - Caring Women’s Connection (2023 - Present) Serving Lake County women and children in need.

§ Event Planning Chair - Messiah Lutheran Preschool (2019) Raised over $10,000 for children’s scholarships.

§ Fundraising Chair - Lake Zurich Lacrosse Board (2012 - 2020) Executed fundraising events raising over $60,000.

§ Chair - Lake Zurich Flames Board (2014 - 2016) Oversaw team managers, uniforms, spirit wear, fundraising.

§ Chair/Coach - PTO Girls on the Run at Spencer Loomis (2015,2016) Coached runners on leadership & confidence.

§ Teacher/Director – Messiah Lutheran (2005 - 2011) Planned and taught PS-5th grade Sunday school curriculum.

§ Vice President of Recruitment/Fundraising Chair - Sigma Kappa Sorority (1989 – 1993) Alzheimer’s Association. HOBBIES & INTERESTS Pickleball Yoga ANYTHING OUTSIDE Travel Chicago Sports Crafts Design Decorating

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