Social Media Business Intelligence

Business Intelligence/Marketing/Advertising

“Vince is a respected executive, on both coasts and internationally, who has experience in all facets of operations, multi-channel marketing, and multi-cultural diversity advertising and sales.”…JJ, client

CORE COMPETENCIES

Market and Consumer Intelligence Integrated Marketing Relationship Management

Budget Management Talent Acquisition Talent Development

Multi-Cultural Diversity Stakeholder Engagement Data Driven/Programmatic

Media Relations Social Media Platforms Networking

Product Development Market Planning Sales Forecasting

-Able to work as a self-starter with attention to detail, ability to work in fast paced high energy environment In depth

-Knowledge on all sizes of premium advertising.

-Data leverage intelligence to drive decisions and actions

-Excellent Business communication, and technical skills that enabling collaboration for various functions to include managers, engineers, data scientists and all leadership

-Financial Modeling skills attention to detail, work efficiently and autonomously with

-Global environment team offering unique problem solving

-Works closely with all parent teams national and internally

-Work directly with marketing teams to deliver cost effective advertising campaign

-Planning budgeting ad hoc planning

-Data Driven Insights-Deep Qualitative Analysis

-Business solutions for all specific analytical projects

-Transform data insights to fuel growth

-Offer new techniques and tools for continued improvement

KEY ACHIEVEMENTS

Created a responsive and market-driven organization resulting in multimillion dollar contracts.

Opened new marketing channels and built strategic alliances nationally and internationally.

Evolved the company into a internationally recognized agency through purposeful alignments.

Increased annual company revenue by 32%. Arctica Limited

Effectively led the US and South America project teams to results through branding. Arctica Limited

Coordinated public relations and direct marketing nationally for Wheel of Fortune and Merv Griffin Shows.

CAREER EXPERIENCE

FinTech Focus: Marketing Consultant to National and International FinTech companies

Consultant 2018 to Present

Supply Cross functional teams key marketing, financial, and campaign support and execution

Present fintech services advertising plans Offer leadership to management, insight into financial regulations, marketing opportunities, and data focused optimization

Latin-Pak Hispanic Digital Direct Marketing Corporation- Founder /Leader

Headquarters: Ft. Myers Los Angeles 1996 – Current

Provide executive leadership for this direct marketing agency with three offices. Direct the planning and operations with key executives and 21 representatives to ensure high quality of production and service. Oversee major pricing decisions and evaluate financial results monthly. Build one-on-one relationships with top clients to achieve marketing campaign goals, review market research, and recommend product implementation. Due to successes, created targeted marketing programs for the Asian, Black, Rainbow, and Boomer markets. Extensive knowledge and experience in Multicultural Marketing

ADDITIONAL EXPERIENCE

LMC Mortgage/Latino Mortgage Company Fort Myers, FL – Mortgage Loan Originator

Sophia Realty, LLC, Fort Myers, FL – Real Estate Broker – 1999 - current

PRIOR PROFESSIONAL EXPERIENCE

Arctica Limited, Los Angeles, CA - Vice President of Sales and Marketing,

United States and South America region

Arctica Limited – Western Regional Manager – promoted to Vice President

Merv Griffin Enterprises, Wheel of Fortune Hollywood, CA – Production Coordinator

Merv Griffin Enterprises – Production Assistant – promoted to Production Coordinator

ACADEMIC EDUCATION

Montclair State University, Upper Montclair, NJ – Bachelor of Arts

Major: Radio, Television, and Film

Minor: Business Marketing Communications

Academic Year Abroad: University of Florence and University of Siena, Italy

Stanford University – Graduate School of Business, Stanford, CA – Certificate

Stanford Latino Entrepreneur Leaders Program

CONTINUING EDUCATION

FINTECH Product Management and marketing including mortgage, credit cards, and loans.

Working with Diversity to Assist the Consumer and Clients

Risk Management Techniques

Working with Seniors

Law and Contracts

PROFESSIONAL ASSOCIATION MEMBERSHIPS

American Marketing Association

Direct Marketing Association – New York, NY

Latino Business Association – Los Angeles, CA

Director Council of the DMA – New York, NY

Association of Alternate Postal Systems – Los Angeles, CA

Mobile Marketing Association – New York, NY

The United States Hispanic Chamber of Commerce

National Realtor Association

National Mortgage Association

NMLS # 2284100

RE Broker # BK3401727

Multi-Lingual

COMMUNITY INVOLVEMENT

META Foundation – Hispanic Scholarship – Donor

META is a nonprofit organization providing mentorship and college scholarships to Latino youth from Southern California.

Stanford University LBAN Network

SPECIAL INTERESTS

International Business Relations and Travel:

England, Spain, France, Italy, Belgium, Canada, Mexico, Panama, Nicaragua, Germany

Activities: Golfing, Boating, Paddle boarding, Hiking, Swimming Winemaking, Cooking, Traveling,

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