Social Media Data Analysis
Resume:
CHRISTINE LAROUCHE
RESEARCH INSIGHTS PROFESSIONAL
DETAILS
Hollywood, FLA, 33021
*********@*****.***
SKILLS
Instructional Design
Training
Program Evaluation
Strategic Planning
Policy Development
Market Research
Survey Programming
Data Analysis with SPSS
Social Media Listening
Open-Source Research
Qualitative Data Analysis
Infographics and Data Visualization
Project Management
Workshop facilitation
Proposal Writing
Report Writing
Policy Development
LINKS
LinkedIn Profile
LANGUAGES
English
French
Spanish
HOBBIES
Dragon Boat Racing, Scrabble, Jewelry Making
PROFILE
A mission-driven leader with expertise in education, evaluation and research methods.
EMPLOYMENT HISTORY
Adjunct Professor - online (part-time) at Johns Hopkins University, Washington, D.C.
August 2020 — Present
Teaching Evaluation and Audience Research online to graduate students in Museum Studies program.
Insights Research and Strategy Consultant at Crucial Data, Hollywood, Florida
February 2020 — Present
Offering qualitative and quantitative research and insights services with a focus on DEI progress.
Senior Project Manager/Data Analyst at People, Places & Design Research, Northampton, MA
February 2013 — January 2020
Conducted all phases of audience and marketing research for museums, associations and cultural organizations across the United States helping management and staff share a common vision of how research findings impact programs, events, policy, communications and exhibits. Work included research design, client relations, development of research instruments including surveys and interview guides; data analysis; training of personnel in data collection techniques and interpretation of research data; supervision of data collection; report writing and presentations to cross-functional teams.
Senior Director, Education at TFO (Public Television Network), Toronto, Canada
January 2011 — April 2012
Reinvented the TFO Education department for the 21st century, a strategy involving optimizing its online presence and content through social media, increasing brand awareness, reach and the educational effectiveness of its products and field services. In this position, I founded a revenue-generating arm of the network, which generated $50 Million dollars in income in 5 years, producing e-e-learning training modules for adult learners, recruiting, onboarding and supervising 50+ employees including educators, instructional designers, and web developers.
EDUCATION
Certificate in Diversity, Equity and Inclusion in the Workplace, University of South Florida Muma College of Business
September 2020
M.A. in Education, specialization in Measurement and Evaluation, University of Toronto (Ontario Institute for Studies in Education), Toronto, Canada
June 2006
Honours B.A. in Psychology, York University, Toronto, Canada
June 1986
PUBLICATIONS
Kathryn Semmens, Lauren Fosbenner, Keri Maxfield, Rachel Hogan Carr, Joan Ramage, Jim O’Leary, Christine Larouche, Jeff Hayward & Maurice Henderson (2020) Teaching Earth systems connections to middle school students in an informal learning environment with Science on a Sphere®, personal relevance and arts-based activities, Journal of Geoscience Education, DOI: 10.1080/10899995.2020.1829396
Hayward, J. & Larouche, C. The Emergence of the Field of African American Museums, The Public Historian (special issue on Black Museums), August 2018
Hayward, J., Larouche, C., & Shelasky, M. Needs Assessment for the Association of African American Museums (AAAM). 2017. Accessible at www.blackmuseums .org/publications
Werner, B.L., Hayward, J., & Larouche, C.L. “Measuring and Understanding Diversity is Not So Simple: How Measures of Personal Identity Can Help,” Visitor Studies, 17 (2), Fall 2014
PROFESSIONAL ASSOCIATIONS
Insights Association
American Association for Public Opinion Research
Visitor Studies Association
Women in Research
CONTINUING EDUCATION (MARCH-AUGUST 2020)
Research Rockstar online courses:
Infographics for Market Research
Mobile & Online Qualitative Research Methods
Data Visualization
Secondary Research
Social Media Research and Sentiment Analysis
Writing Quantitative Research Reports
World Association for Public Opinion Research Webinar:
Mixed Mode and Mixed Device Surveys: Why, When, and How
Burke Institute online course:
Moderator Training: Focus Groups and IDIs
EXTRA-CURRICULAR ACTIVITIES
Enthusiastic world traveller: visited Argentina, Colombia, Costa Rica, Mexico, Belize, Cuba, China, Egypt, Turkey, Morocco, Tanzania, Greece, Italy, Holland, France, Portugal, Spain, Monaco, the Canary Islands.
Languages: English and French (native fluency), Spanish (Intermediate)
REFERENCES
References available upon request
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