Business Development Account Executive

Jeffrey McElhaugh

Feasterville, PA ***** 215-***-**** *************@*****.*** linkedin.com/in/jeffmcelhaugh Profile of Qualifications

SEM SEO Social Media A & B Testing Display Video Retargeting Mobile Website Branding Call to Action Goe Behavioral Contextual Business Development Lead Generation Solution Selling

Highly accomplished Account Executive eager to contribute 20+ years of professional experience in Marketing, New Business Development, and Account Management toward maximizing an employer’s success

Expertise in developing and implementing engaging marketing, advertising, and sales strategies aimed at driving increases in new business development and competitive leveraging within digital technology markets

Strategically prioritize, coordinate, and manage multiple projects to optimize productivity and achieve critical performance goals in sales, bottom-line profits, and increased brand visibility

Dynamic communication and interpersonal relation skills with a continual commitment to leading, directing, training, and motivating high-performance teams

Adept at quickly earning the trust, confidence, and respect to cultivate positive relationships that lead to increases in satisfaction, retention, and repeat business

Technology savvy, with proficiency in AdWords (Certified), Display (Certified), Salesforce.com, Microsoft Office, iOS, Android, PC, SEMrush, Spyfu, and CPM for Display in Major Markets (Certified) Career Achievements

Obtained over $20K per month in revenue from SMB and major accounts; Abuzz Technologies

Achieved $6M+ in revenue within 1.5 years; Propel Marketing

Sold Performance Based Digital Campaigns ranging from $6K to $120K per month in revenue

Ranked top 10% on Majors Team for selling 48+ accounts worth $1M+ in billing; Propel Marketing

Oversaw 88 accounts with a 33% increased line and 242% / #1 net gain in Philly Metro and Tri-State areas; YP

Awarded Rep of the Month for 13 of 15 months and ranked #1 out of 32 reps in Philly Metro and Tri-State; YP

Secured $3.81M against $3.6M with a 6% net gain; Hibu

Recognized for selling the most banners / running banners (2008-2010) and new business volume (2008-2010) compared to 30 sales reps; Hibu

Earned $6.55M over $5.3M budget with an 11.5% net gain; Hibu

Successfully ranked 3rd out of 26 DSMs and 2nd out of 32 reps; Hibu Professional Experience

ABUZZ TECHNOLOGIES 2015 – PRESENT

ACCOUNT EXECUTIVE

Specialize in driving sales of digital technology in Philadelphia Metro and Tri-State markets including SMB, enterprise, and major level accounts

Conduct one-on-one consultations with clients to determine their budgetary constraints and advise them on optimal advertisement placements and digital landscapes for increasing revenue

Creatively design advertising campaigns using email, SEO, SEM, social media, display, video, mobile, behavioral, contextual, and ETC techniques to drive increases in brand identity for Philly Metro and Tri-State area s

Productively manage relations with automotive / dentistry, attorney, finance, and plastic surgery companies to encourage their repeat business and sales

PROPEL MARKETING 2014 – 2015

MAJOR ACCOUNT EXECUTIVE (STRATEGIC TEAM)

Applied effective interpersonal and negotiation skills to secure a large number of enterprise-level sales

Effectively managed, motivated, and coached a 12-member team within Philly and Tri-State areas

Utilized Facebook, mobile, and PC platforms to create online display products, email marketing, eCommerce, interactive videos, and live chat integration

Remained in constant contact with national accounts, advertising agencies, and clients to communicate techniques for increasing profit margins, performance, and analytics Jeffrey McElhaugh 215-***-**** Page 2

Professional Experience Continued

YP (FORMERLY AT&T ADVERTISING SOLUTIONS) 2012 – 2014 MAJOR ACCOUNT EXECUTIVE

Fearlessly addressed client objections throughout the sale of online media and mobile advertising solutions to small and medium-sized businesses

Maintained accurate and updated records of account information, sales, and performance

Recognized by employer for constantly surpassing team and individual sales objectives NEXT DAY ONLINE 2011 – 2012

REGION SALES MANAGER

Offered the necessary resources and training for 12 reps to succeed in meeting sales and service objectives

Hired qualified talent that met position requirements and company initiatives

Skillfully developed and implemented sales strategies to steer an increase in new business for mobile websites and custom website design

Leveraged social media including Facebook, Twitter, YouTube, Blogs, Reviews, and Google+ to strengthen existing position and visibility within the market

Produced in-depth reports for business owners that highlighted analytics, impressions, and website clicks

Played a vital role in ensuring the seamless operations and growth of company revenue and accounts HIBU (FORMERLY YELLOWBOOK.COM) 2000 – 2011

SENIOR ACCOUNT EXECUTIVE; 2007 – 2011

Gained hands-on experience providing support with direct mail, group coupon advertising, and reputation management campaigns

Expertly designed media, mobile, and website advertising to optimize revenue for small and medium-sized businesses

DISTRICT SALES MANAGER; 2007

Proficiently analyzed operations and key data to forecast revenue and training requirements within the Philadelphia and Tri-State market

Conducted thorough performance evaluations of staff to determine areas of improvement or achievement; administered disciplinary actions to underperforming employees when necessary ACCOUNT EXECUTIVE; 2000 – 2006

Continuously surpassed sales objectives in 2001, 2002, 2003, 2004, and 2005

Gained membership into the Chairman’s Club from 2002-2005 Education

Bachelor of Science in Management & Marketing, Holy Family College; 2000 4 Year Soccer Scholarship, Team Co-Captain, Nationally Ranked 1996 & 1998

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