Direct Response Clinical Research

MICHAEL BORDEN

Pharmaceutical Communications Pro

413-***-**** • ********@*****.***

A PROVEN TRACK

RECORD WITH

Lipitor • Pfizer • Bayer • Bristol-Meyers

Squibb/AstraZeneca • Empire Blue Cross/

Blue Shield • Merck-Medco • Eli Lilly and

Company • Siemens Allergen • Plavix

PROFILE

A strategic creative development leader with stellar copywriting acumen across the spectrum of doctor- and patient-facing collateral. A proven messaging expert who knows what works in the pharmaceutical field and will deliver winning communications solutions for you.

INDUSTRY-SPECIFIC

EXPERTISE

Strategic Creative Direction and

Development

Project Planning and Management

Corporate Reports, Internal and External

Communications, Public Relations,

Speeches and White Papers

Advertising (Digital, TV, and Print)

Product Launches and Product Branding

Direct Response and Integrated Marketing

Packages

Copywriting for Physicians/Scientists:

• Clinical Research Protocols

• Collaborative Research Worksites

Copywriting for Patients:

• Advertising and Direct Response

Programs

• Acquisition and Retention Messaging

• Educational and Support Collateral

EDUCATION

BA, Advertising

Hamilton College

MORE ONLINE

View Portfolio

Connect on LinkedIn

EXPERIENCE

Pharmaceutical Industry:

Freelance

• Strategic development and copywriting, including white papers, for a range of Siemens products and lab

services. (2014-2016)

• Lead CRM writer for Myrbetriq bladder control drug.

(2011-2013)

• Strategy and copy for Yervoy cancer drug. (2011-2013) Employee-based • Unit 7, an Omnicom company (2007-2010)

• Increased prescription adherence levels significantly through branding and copywriting for My HeartWise, Lipitor’s million-member Patient Education program.

• Led strategic creative development for the successful introduction of the Bristol-Meyers Squibb/AstraZeneca anti-diabetic drug Onglyza.

• Developed and wrote all copy for Immuniversity,

Pfizer’s online collaborative work site for the

development of Meningitis B vaccines.

Full scope of services:

• Delivers persuasive direct response, lead generation, advertising and CRM copy that consistently beats

controls for Fortune 500 companies in a variety of B2C and B2B industries, including finance, publishing, insurance, higher ed, and consumer products.

• Provides author publicity and PR via radio, print and web for hundreds of noted authors.

• Supports top agencies, including Ogilvy & Mather Direct, Unit 7 (an Omnicom company), Copy That,

FCB Direct, and Saatchi.

• Positive business outcomes for American Express, AT&T, MasterCard, Visa, Capital One, Iona College, Hebrew Union College, FedEx, Geico, Citibank, Bank of New York, UPS, US Postal Service, Carnival Cruise Lines, Prevention Magazine, among others.

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