Marketing Manager

Tracy Creekbaum

MARKETING DIRECTOR MARKETING MANAGER BUSINESS ANALYST BRANDING CONSULTANT GRAPHIC DESIGNER CONTENT CREATOR DIGITAL MARKETING SPECIALIST

Email: ************@*****.*** Phone: 770-***-**** LinkedIn: https://www.linkedin.com/in/tracycreekbaum/

Address: Address: 136 Highland Park Dr, Birmingham, AL, 35242

Online Portfolio: https://fallforwardmarketing.com/portfolio/

SUMMARY

With a robust 27-year career in account management, corporate marketing, team leadership, branding, market strategy, digital marketing, automation, and service-based advertising, I bring a wealth of experience. My expertise spans both B2B and B2C sectors, making me a versatile and seasoned Marketing Account Director. My core competency lies in omnichannel marketing strategies, a skill set that includes proficiency in paid & organic social media campaigns, email & social media automation, content creation, graphic design, copywriting, website development, SEO, project management, and public relations. I am particularly adept at driving growth and raising brand awareness through customer-centric campaign strategies, ensuring I can deliver effective and comprehensive marketing solutions that meet clients' needs.

EXPERIENCE

August 2023 - Present

Marketing Account Director Marketing Manager Business Analyst Brand Developer Graphic Designer

Jairus Marketing & Freelance: Graphic Designer & Marketing Manager

As the primary point of contact for healthcare clients, I play a crucial role in building and maintaining client relationships through market research, strategy development, and brand awareness. I grow clients' businesses by creating strategic solutions focusing on multi-channel marketing opportunities to generate leads and increase ROI.

As the Account Director, I demonstrate strong leadership by guiding cross-functional teams, including account managers, graphic designers, content creators, media buyers, and copywriters, towards achieving our clients' marketing goals.

My responsibilities include creating clients' marketing strategies through market research, data analysis, digital & social media marketing channels, paid social automation, PPC, email marketing, brand development, and dynamic content creation.

I manage 6-10 accounts at any given time, with an average monthly retainer fee of $13,000 per account and several project-based accounts (graphic design and content creation). The total average value of my retainer accounts and projects-based clients is approximately $157,000/month. My expertise in managing the client's marketing budget is crucial, with a clear focus on increasing ROI and qualified lead generation.

I manage all accounts' financial aspects with the ultimate responsibility for the profitability of both the client and the agency.

I train and supervise Account Managers, Coordinators, and development teams to help nurture, mentor, and support career growth.

February 2022 – August 2023

Marketing Strategy Leader Marketing Manager Business Analyst Brand Development

Connected Risk Solutions, a subsidiary of Baldwin Risk Partners

Create a marketing strategy for insurance companies acquired by Baldwin Risk Solutions for branding, campaign development, content creation, print collateral, conferences, and events. These strategies increased social media presence, brand awareness, lead generation, and sales.

My expertise lies in developing and executing comprehensive campaign strategies uniquely tailored to each company's specific needs. This includes proficient handling of email & PPC automation, social media posts, and meticulous planning of conferences and events, ensuring that each company feels valued and understood.

Analyze sales and marketing metrics through market research for insurance companies seeking to reach specific demographics and consumers. I develop marketing plans, strategies, and demand generation to identify qualified customers and leads.

My expertise lies in developing and executing comprehensive campaign strategies tailored to each company's unique needs, including proficient handling of email automation, social media posts, and meticulous planning of conferences and events.

Analyze sales and marketing metrics through market research for insurance companies seeking to reach specific demographics and consumers. I develop marketing plans, sales strategies, and demand generation to identify qualified customers and leads.

Under my leadership, I have successfully managed a diverse team of website developers, content creators, SEO experts, copywriters, graphic designers, blog posts, media buyers, and PPC or Google Ad campaigns, ensuring seamless coordination and optimal performance.

As a testament to my commitment, I willingly traveled to the locations of newly acquired companies to develop marketing strategies and budgets and train on parent company policies and procedures, demonstrating my adaptability and dedication to the role.

January 2013 – February 2022

Marketing Manager Marketing Specialist Graphic Designer & Content Developer

Tokio Marine HCC - Stop Loss Group HealthCare & Medical Stop Loss Insurance

I was the marketing and communications lead for five regional locations across the United States for TMHCC's Medical Stop Loss Insurance Division.

I successfully handled all marketing and communications for the Stop Loss Group division during my tenure, significantly increasing brand visibility and customer engagement.

My role encompassed various marketing and communication functions, including brand development, website maintenance, SEO, graphic design, social media management, video development, email marketing, market research, contact management, reporting, copywriting, webinar development, and conference and event planning. This comprehensive skill set instills confidence in handling diverse marketing tasks.

My role also involved conducting comprehensive market research, enabling me to write informed copy for white papers, websites, social media posts, and email campaigns, reassuring the audience of the company's ability to stay updated on the latest industry trends.

I was the marketing and communications lead for five regional locations across the United States for TMHCC's Medical Stop Loss Insurance Division.

I successfully handled all marketing and communications for the Stop Loss Group division during my tenure, significantly increasing brand visibility and customer engagement.

My role encompassed various marketing and communication functions, including brand development, website maintenance, SEO, graphic design, social media management, video development, email marketing, market research, contact management, reporting, copywriting, webinar development, and conference and event planning. This comprehensive skill set instills confidence in handling diverse marketing tasks.

My role also involved conducting comprehensive market research, enabling me to write informed copy for white papers, websites, social media posts, and email campaigns, reassuring the audience of the company's ability to stay updated on the latest industry trends.

August 2002 – Present

Freelance Marketing Support Marketing & Branding Consultant Graphic Designer & Content Developer Business Analyst Brand Development

FallForwardMarketing.com Contract Marketing

During the challenging times of the U.S. recession in the early 2000s, I stepped in as a marketing strategy consultant and marketing support for small businesses. Many of these companies were on the brink of closure. However, with my guidance, they not only survived but thrived. To this day, I continue to do freelance marketing work on the side, including graphic design, content creation, marketing strategy, website development, copywriting, and marketing management.

I provided innovative solutions that attracted new customers and helped them adapt their business strategies to the changing economic climate, instilling confidence in their future. Some of my roles included designing and developing interactive websites for B2B and B2B businesses looking to create an online presence.

My role was not limited to a single domain. I was a graphic designer, HTML website designer, copywriter, and marketing strategist. This versatility allowed me to cater to the unique needs of brick-and-mortar businesses, helping them expand their reach and tap into the potential of online marketing.

One of my key responsibilities was training business staff and customer service representatives. I didn't just equip them with the necessary skills; I transformed them into confident online operators. This training enhanced their capabilities and ensured a seamless transition to online operations, assuring employers of a competent team.

July 1997 – August 2002

Wholesale Mortgage Account Executive Relationship Manager Mortgage Loan Processor Loan Closer

IndyMac Bank SouthStar Funding Hudspeth & Peterson

My journey in the mortgage industry started as a mortgage loan closer and a loan processor. Recognizing my potential, the company promoted me to Sales Account Executive, where I honed my skills in relationship management and revenue generation.

Before the challenging times of the mortgage crisis, I was part of the team at SouthStar Funding, specializing in wholesale and subprime mortgage loans. Despite the unfortunate outcome of the company, I was able to adapt and continue to thrive in the industry.

At IndyMac Bank, I was a Relationship Manager. This role allowed me to leverage my skills in selling wholesale mortgage loan products to brokers and retail mortgage firms while building and maintaining strong professional connections.

EDUCATION

1993 - 1997

University of Georgia

Bachelor of Arts Degree

Major/Minor: English Literature and Marketing Communications

CERTIFICATIONS

Certified Marketing Agency Account Director

Second Wind https://www.secondwindonline.com/

SKILLS

Marketing Management

Account Director

B2B & B2C Marketing

Digital Marketing

Campaign Strategy

Creative design & content team leadership

Logo Creation

Brand Development

Omnichannel marketing strategy & execution

Healthcare Marketing

Insurance Marketing

Email, social media, & digital marketing automation

Graphic Design

Market research

Budgeting & Reporting

Content development

Paid & organic social media

PPC, Google Ads, and Google Analytics

Website development & SEO

Graphic design

Copywriting

Blog posts

Video production & development

Demand generation & market share growth

Fractional marketing techniques to access marketing specialists for specific client needs

Marketing strategy

Pipeline growth & ROI

Brand development

CRM & contact management software

Webinar planning & development

Customer relationship management (CRM)

Marketing automation (LinkedIn, Instagram, Meta/Facebook, X/Twitter)

Email marketing

Print collateral

Copywriting

Conference & Event Planning

SOFTWARE & APPLICATIONS

Adobe Creative Suite

Photoshop

InDesign

Illustrator

Dreamweaver

Acrobat Pro DC

Premiere (video development)

Microsoft Office

Google Workspace

Canva

CRM Software, including:

Hubspot

SalesForce

NetSuite

Project management software, including:

Teamwork

Accelo

Monday.com

Email Marketing

Sales Navigator

Automation software tools for LinkedIn, Facebook, Instagram, and other social media platforms

Zoho

And many more...

INDUSTRIES

Healthcare

MedTech

Medical Devices

Life Sciences

Hospitals, health systems, & providers

Revenue Cycle Management

Neurosciences

Healthcare Insurance

Pharma

Medical writing & clinical research

Healthcare Insurance (B2B & B2C)

SAAS

Fashion wholesale & retail

Restaurants & entertainment venues

Large-scale custom embroidery equipment

Apparel manufacturing

Boating, fishing, & yachting product development & promotion

Contact this candidate