Product Owner Digital Marketing
Resume:
Resumé of
David Showers
Lake Mary, Florida 32746
*************@*****.***
EXPERIENCE
Owner, DavidCara Wood Creations / Graybeard Woodshop September 2021 - Current
Custom Woodworking shop constructing furniture, home décor’ and artwork. AAA National Office
8 yrs, 8 months
Manager, Digital Products - Travel Information & Content February 2020 - October 2021
Managed team of Product Owners and Project Managers. Teams were responsible for creation of and or management of:
• Custom CRM/DAM
• Digital Travel Guides
• Travel Web Sites and Mobile Application
• New Travel Site: Trip Canvas
• Digital Marketing (Sales) products
Additional Duties included:
• Working within assigned budgets
• Working with third-party vendors
• Staff Training and Coaching
Product Owner, Digital Road Service Request Suite
June 2018 - January 2020
In this position, I was the product owner for all digital channels where members could request roadside assistance including mobile applications, web applications and voice products such as Google Home and Amazon Alexa.
Oversaw production and development of:
• Digital Roadside Request Suite for the AAA Association serving over 60 million members.
Responsibilities Included:
• Creation of project scope, outcome and requirements working with Development Teams, Architecture Teams, Quality Assurance, Governance Bodies, and Stakeholders. OBJECTIVE
To find a position that will allow me to use my
experience and skills collected throughout my
professional career. In addition, I want to be
challenged daily to improve myself and my knowledge of my chosen industry. I desire to work in a team
environment where both long- and short-term goals
are achieved and celebrated as a team.
Business Advisor, E-Marketing Services
March 2013 - June 2018
In this position, I worked with the E-Marketing Team to provide a high level of service to AAA/CAA Clubs within the area of E-Marketing. This included training, consulting, custom programming, graphic design, copy-writing, agency work, customer service and any other needs the individual clubs may have.
Responsibilities Included:
• Conduct Training Classes for New SalesForce Marketing Cloud users across 38+ AAA Clubs
• Trusted advisor in the areas of member communications though various digital channels
• Develop E-Marketing Plans based on market data and best practices
• Customer Relations and Customer Service to Maintain and Increase Client Base
• Project Management
• Custom Programming for 38+ AAA Clubs
• Negotiation of Contracts with Third Party Vendors
• Creation of Quotes for Recurring and Custom Projects
• Creation and Presentation of Training Webinars to AAA Club’s E-Marketing Teams
• Provide continued support for all clubs E-Marketing efforts • Article/Paper Writing for Publications, Blogs, Hot Sheets
Extant Magazine
January 2010 – November 2012
Publisher / Owner
The mission of Extant Magazine was to create a community to discuss all aspects of life from a Christian perspective. We touched on a wide range of topics that we all face, every day, such as faith, culture, family, technology, entertainment, sports, food, missions and much more.
Bonnier Corporation, LLC.
October 2008 – October 2011
Digital Product Manager
Responsible for determining and creating profitable, marketable digital products across all of Bonnier’s 50+ brands. This included management of online properties, mobile applications, and email campaigns.
Responsibilities:
• Worked closely with brands editorial and sales teams to assess revenue, audience, content and client needs, as well as staff skills.
• Created and managed a market-based backlog by identifying projects with the most revenue potential, mass reach, and saleable application for smaller and larger brands while attending to the infrastructure needs of the core that supported these projects.
• Developed working prototypes by coordinating with creative teams, sales staff, marketing and engineering teams.
• Defined objectives of projects and workflow to avoid scope creep and to enhance repeatability.
• Initiated and managed production schedules for development of projects and marketing campaigns with hard deadlines to create full client confidence and excellent reputation with end users.
• Established an optimal timeline for each initiative and communicated with all parties if there was any change in schedule or priority. Effective problem solver when schedules were in jeopardy.
• Found efficiencies that would allow content to be efficiently re-purposed across existing and emerging platforms.
• Evaluated feedback from clients, users and everyone who touched the project in-house to constantly improve the current and future projects.
• Hands on development using Drupal and Wordpress / PHP, CSS and MySQL. Additional Positions
Charisma Media
Manager, Digital Media Group
December 2007 – October 2008
Imbergen, Inc.
Owner/President
February 2004 – December 2007
Real Software Solutions, Inc.
Executive Vice President / Partner
February 2002 – March 2004
Stirling International Realty
Director, Multi-Media Services
February 2001 – March 2002
DC Design Studio
Owner
December 1996 – August 2001
Better Business Bureau, Anchorage Alaska
Acting Director
January 1996 – December 1996
EDUCATION
2012 - 2017
B.S. Religion - Christian Counseling
Liberty University
B.S. Religion - Christian Ministries
Liberty University
QUALIFICATIONS
• Team Building and Participation
• Self-Motivated
• High Attention to Detail
• Sales Force Marketing Cloud
• Digital Media Specialist: Graphic Design,
• Photography, UI Design, Content Layout
• Social Networking/Marketing
• Content Creation/Copywriting
• Project Management: Agile/Waterfall
• Project Tracking: Timeline/Budget/
Resources
• Marketing and Consulting/Branding
• Digital Product Development
• Website Development: Planning,
Programming and Design
• User Interface Design: Web/Mobile
• Excellent Customer Support
• Skilled at learning new concepts quickly
while working well under pressure
• Market Analysis: Competitive Research,
Marketing Results and Return on
Investment
• Web Analytics
• Public Speaking: Training Classes,
Seminars, Public Service
• Creative “Out of the box” Thinking
• Problem Solver
Contact this candidate