Social Media Sales Representative

Galla Mercado, M.S.

Tampa, FL ***** 571-***-**** ************@*****.*** www.linkedin.com/in/galla-mercado-229277182/

WORK EXPERIENCES

**/**** – Present

**/**** – 02/2022

**/**** – 05/2022

Marketing Account Coordinator Pop’N Creative (Remote)

Support event marketing and planning, social campaigns, video production, creative design, and marketing strategies in partnership with 10+ clients (e.g., Disney, ESPN, ESSENCE, BET, P&G, CBS Sports, and Hulu) for a black-owned, women-led, multicultural marketing agency

Plan and execute multiple business mixers in LA and Atlanta based on guest lists, venue bookings, menus, floral arrangements, and budgets, resulting in 50+ client arrivals

Create and email monthly newsletters to 5,000+ prospective and current clients regarding project updates and capabilities utilizing Mailchimp

Facilitate cross-functional communications among clients, leadership (e.g., Marketing and Senior Account Managers), Social Producers, Sales team, and fellow account coordinators to exceed clients’ creative objectives, retention rates, and deadlines

Spearhead new segment about trends in the Latin American entertainment industry in weekly staff meetings to grow cultural awareness and appreciation

Manage budgets up to $1M while maintaining a 20%+ agency fee, clients’ documents, meeting agendas, proposals, and calendars

Sales Representative Westshore Mazda (Tampa, FL)

Spearheaded and exceeded digital sales by implementing bilingualism in English and Spanish to attain 50+ weekly clients

Developed and executed sales pitches to exceed profit goals based on extensive knowledge of products, services, company objectives, and clients’ needs and wants

Established and maintained client relationships by following up on leads, negotiating deals, addressing and resolving questions and concerns, and streamlining sales agreements

Coordinated with the Finance Department to evaluate, determine, and manage clients’ financing, ownership statuses, and deposits

Informed clients and management regarding new products and services, discounts, and product recalls to ensure satisfaction and timely updates

Public Relations Chair Omega Phi Beta Sorority, Inc. (Tampa, FL)

Planned and created multimedia content, press releases, and social media marketing strategies in accordance with the organization’s brand, voice, and mission based on analytics and trends

Managed, organized, hosted, and promoted 20+ campus-wide events to establish and maintain a positive public image of the organization and network with students, vendors, and stakeholders

EDUCATION

08/2022 – 08/2023

08/2018 – 05/2022

Master of Science in Marketing University of South Florida (Tampa, FL)

Bachelor of Science in Public Relations & Advertising University of South Florida (Tampa, FL)

SKILLS

Bilingual in English and Spanish

Google Suite

Canva

Mailchimp

Talent management

Event planning

Project management

Creative design

Influencer partnerships

Marketing & brand strategies

Storytelling

Social media analytics & trends

Budgeting

Newsletters

Social campaigns

Client contracts & negotiations

Video production

Customer service & hospitality

Scheduling

Contact this candidate