Digital Marketing Social Media

Lauren Keller

770-***-**** ***************@*****.*** Powder Springs, GA https://www.linkedin.com/in/lauren-keller-17ab1752/ DIGITAL MARKETING SPECIALIST

Highly motivated and adaptable Digital Marketing Specialist skilled in social media marketing, email marketing, analytics, content creation, and campaign management. Eager to contribute to a team-oriented environment and learn from experienced professionals.

SKILLS

CORE: Digital Marketing, SEO, Social Media Marketing, Email Marketing, Marketing Automation, Content Marketing, Effective Communication Skills, Strategic Planning/ Marketing, Project Management, Client Acquisition and Retention, Customer Needs Assessment, Multi-Task Management, Extensive Software/Management Skills, Marketing Analytics, Advertising Campaigns, Marketing Automation Systems TECHNICAL: Microsoft Office 365, HubSpot, Google Ad Search, Google Analytics, SemRush, FB Manager, GoDaddy, Cox Automotive, Constant Contact, Typing Speed: 80 wpm WORK EXPERIENCE

Marketing Manager

Reece's Painting Powder Springs, GA

Mar '21 - Present

• Pioneered a data-driven business plan revision resulting in a 35% increase in operational efficiency, significant revenue growth, and accelerated scaling potential

• Launched and managed www.ReecesRenovations.com, establishing a strong online presence.

Leveraged credentials and positive Google reviews to build trust and propel brand awareness by 50%

• Facilitated marketing initiatives (SEO keyword optimization, content marketing, landing pages, personalized email campaigns) to drive website traffic growth by 15-20% yearly

• Engineered a comprehensive rebranding that amplified brand awareness by 30% and generated new business opportunities (logo redesign, website development, targeted campaigns)

• Streamlined lead generation and follow-up by leveraging QuickBooks, Google My Business, and Constant Contact CRM, boosting sales efficiency by 35% and conversion rates through targeted campaigns

• Leveraged customer feedback and insights from analytics tools (SemRush, HubSpot, Google Analytics) to identify results and trends, which led to more personalized, relevant, and effective marketing initiatives Product Specialist

Ed Voyles Honda Marietta, GA

Oct '20 - Mar '21

• Elevated closing rates by 5% in 2 months leveraging negotiation and presentation skills to secure vehicle purchases

• Revamped lead nurturing with Cox Automotive VinSolutions CRM, driving a 20% sales efficiency boost and higher conversion rates across all lead sources (web, phone, walk-ins, service, marketing)

• Cultivated strong customer relationships and increased retention rates by 10% through multi-channel communication and proactive engagement strategies (follow-up calls, referral programs, satisfaction surveys)

• Parlayed in-depth product knowledge (from 80 hours of training) to consistently surpass sales goals for new Honda vehicles

• Advanced customer satisfaction by 5% by facilitating vehicle purchase and delivery (deal closure, financing, detailing, tag transfer/issuance, customized settings) and ensuring a timely, upscale experience

• Enacted a personalized follow-up system through filmed and delivered thank-you videos, providing excellent support and exceeding customer expectations resulting in a 5% increase in customer retention

• Propelled a 10% increase in website traffic by leveraging online self-branding strategies promoting new Honda vehicles and expanding professional reach

Store Manager

Palm Beach Tan Vinings Location- Atlanta, GA May '17 - Nov '19 PBT is the largest indoor tanning chain in the United States

• Drove consistent sales growth of 15-20% and exceeded annual goals by leading a top-performing corporate location in the Atlanta area (million-dollar store)

• Assembled and managed a dynamic team of 8-10 through continuous hiring, training, and development programs, ensuring smooth staff transitions across the district

• Catalyzed a 15% staff productivity increase through initiatives that fostered a high-performing team environment

• Achieved exceptional store maintenance standards, consistently exceeding rigorous monthly audits (scores 95- 99%) in a high-traffic location

• Spearheaded data-driven marketing campaigns (competition research, social media, NPS, direct response) and seasonal promotions, resulting in a 30% increase in traffic and sales Office Manager

Blue Sky Exhibits Marietta, GA

Jun '15 - Jul '17

• Optimized internal office operations by streamlining procedures, resulting in a 20% increase in efficiency

• Established effective communication channels, reducing external inquiries by 15% through improved email and phone protocols

• Implemented a comprehensive review and approval process for supply requisitions, ensuring cost savings of 10%

• Managed and scheduled office meetings, maintaining a 95% on-time meeting adherence rate and optimizing resource allocation

• Administered a user-friendly filing system, reducing document retrieval time by 30%, improving departmental knowledge sharing and collaboration

Sales Representative

Havana Atlanta, GA

Aug '12 - Jul '15

• Secured group reservations for diverse clientele (Microsoft, Jezebel Magazine, Reality TV productions, holiday events) exceeding sales targets by 10-15%

• Drove revenue optimization through exceptional customer relationship management, strategic negotiation, and effective selling techniques, consistently ranking #1 in sales (25% of my team's revenue)

• Built and nurtured a strong client base through effective customer acquisition and retention strategies, achieving a 10-15% increase in repeat business

• Established impactful cold calling campaigns, converting prospects into clients at a 5% rate, through relationship building and consistent follow-up

• Engaged current and potential customers through impactful outreach, securing new business with attractive introductory offers and maximizing subsequent sales, retention, and repeat business

• Earned rapid promotion to Trainer within 6 months, demonstrating exceptional performance and leadership potential by assisting in team management

Member Services Department Intern

Cobb Chamber of Commerce Atlanta, GA

Earned school credit / non-paid position

Aug '14 - Dec '14

• Responsible for prospective and current memberships, sponsorships, and events attendance

• Worked with the member services team to help organize functions, gatherings, and catered events

• Helped organize signature events and awards programs:

Give Our Schools a Hand: Worked directly with principals of Cobb County and Marietta schools to acquire application information

Citizen of the Year Award Program: Gathered application information for nominees and personally nominated candidates

Honorary Commanders Events: Worked on the preparation and execution of the Annual Military Appreciation Luncheon

EDUCATION

Bachelor’s Degree, Business Administration, Marketing Aug’10 – Dec ‘15 Kennesaw State University Kennesaw, GA

Gamma Phi Beta Sorority Member

CERTIFICATIONS

Email Marketing, HubSpot Sep ‘23

Analytics Individual Qualification, Google Sep ‘23

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