Marketing, Public Relations

Avery Ayers

Columbus, OH ***** • *********@*****.***

Experience

PALMER-DONAVIN Columbus, OH Assistant Project Manager June 2024-Present

•Manage project communications, including status reports, and stakeholder presentations

•Coordinate tasks and resources using Azure DevOps, Smartsheet, Excel, and Teams

•Schedule and facilitated meetings, distributed agendas and minutes, and tracked action items

•Analyze project performance data and compiled stakeholder feedback for reports

•Assist with Organizational Change Management, drafting communications and managing feedback

VISIT BG OHIO Bowling Green, OH

Marketing Intern April. 2023 – Aug. 2023

•Boosted social media engagement by 53% from the time my first reel was posted to the last day of my internship

•Increased account reach by 46% on Instagram

•Created and designed marketing materials: social media posts, social media plans, and blog posts

•Directly interacted with community members/eventgoers to promote BG, OH

•Analyzed target audience to identify opportunities and create effective messaging

1910 SOCIETY Bowling Green, OH

Public Relations Intern Jan. 2023 – April 2023

•Supported Bowling Green State University’s donor foundation

•Created marketing materials: infographic, social media posts, and email campaigns

•Conducted an interview & wrote a donor story to showcase the organization's impact on donors and BGSU

•Maintained an organized system of marketing materials and documents

METROPARKS TOLEDO Toledo, OH

Public Relations Consultant Aug. 2022 – Nov. 2022

•Promoted the largest special event of the year by creating a fact sheet, backgrounder, blog content, press release, media alert, and broadcast news release

•Resulted in positive media coverage, including multiple articles and a broadcast story

•Conducted a communication audit to assess the needs of the organization

Leadership & Activities

PUBLIC RELATIONS STUDENT SOCIETY OF AMERICA Bowling Green, OH

Vice President March 2022 – April 2024

•Led the chapter’s transition from a personal Instagram account to a business account

•Managed Instagram account and created content for stories and posts

ALPHA XI DELTA, BETA MU Bowling Green, OH

Campus Relations Director May 2022 – Dec. 2023

•Maintained cooperative and beneficial relationships with the campus and its constituents

•Fostered strong connections with fraternities, sororities, and other student organizations

Newsletter and Publicity Director Nov. 2022 – Dec. 2023

•Ensured that chapter marketing efforts, including apparel, newsletters, advertising, and social media posts aligned with the Alpha Xi Delta brand guidelines and relevant trends

•Curated, conceptualized, and wrote the semester newsletter and advertisement

Education

BOWLING GREEN STATE UNIVERSITY Bowling Green, OH

B.S. in Journalism, w/ a Specialization in Public Relations and a Minor in Marketing Jan. 2021- April 2024

GPA: 3.7

Honors or awards: 2024 Outstanding Student in Public Relations awarded by the BGSU School of Media and Communication

Dean’s List: Spring 2021, Fall 2021, Spring 2022, Fall 2022, Spring 2023, Fall 2023, Spring 2024

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