Social Media Program Manager

TALOMOLA DANIELLA OPABAJO

(C) ***-***- **** - *****************@*****.***

EDUCATION

University of Maryland, Baltimore County (UMBC), Baltimore, MD Bachelor of Arts in Media and Communication Studies Graduated - Spring 2016

Hofstra University, Hempstead, NY

Master of Arts in Public Relations

Graduated - Spring 2018

WORK HISTORY

Foundation Program Manager

American Intellectual Property Law Association

January 2023-present

● Administer and have general oversight over the implementation of the Foundation’s scholarship programs

● Facilitate communications and relationship development with collaboration partners

● Provide administrative support for committees and of the Foundation, including scheduling meetings, assisting the chair in the preparation of meeting agenda

● Maintain existing and develop new website and social media content to advance public awareness

● Assist in the development and oversight of donor solicitation materials, and coordination of special Foundation advancement events, including donor recognition events

● On board new scholars in the program

Membership Manager

American Staffing Association Alexandria, VA

March 2022-January 2023

● Assists with the development and management of annual plans for membership recruitment, retention, and engagement

● Contributes to the development and oversight of the membership business process and data standards used in the association management system (Fonteva),

● Works with department leadership to prepare and manage the department budget and to develop weekly membership reports

● Responsible for managing all activities related to conferences in which ASA has a presence. This includes selection of collateral materials, packing, shipping, inventory management, off site storage, and retrieval from off-site storage. Manages exhibit orders with outside vendors.

● Primary staff member responsible for several email mailboxes and responds accordingly to various member requests or forwards requests onto appropriate ASA staff

Membership Marketing Coordinator

American Nurses Association Silver Spring, MD

February 2020- March 2022

● Assists with implementation by coordinating activities of traditional and digital membership acquisition, engagement, and retention marketing campaigns to meet program goals and maximize revenue.

● Identifies, establishes and maintains contacts and effective relationships with membership team staff as well as external individuals and agencies.

● Responsible for planning and overseeing personal benefits partnership programs by managing seven vendor programs for our members

● Coordinator with a number of external vendors to provide a value proposition to members

● Monitors and tracks schedules and/or budgets for membership marketing campaigns.

● Assists with preparation of departmental budgets

● Implements and utilizes systems for tracking results of activities. Political Team Leader

NCC Media/Ampersand Bethesda, MD

July 2018-February 2020

● Responsible for accurately entering and transmitting spot cable media schedules and revisions for political campaigns and issue groups, including federal, state, and local elections under daily deadlines.

● Dispense spending reports on all political orders to ensure equal opportunities for competitive spending among candidates and issue groups.

● Produce reports to Account Executive to assist with ad buy proposals for geographic and demographic targeting of specific voters.

● Assist the team in building a portfolio of $25 million in political advertising sales during the 2018 midterm election cycle.

● Serve as a liaison between political advertising agencies and cable affiliates such as Comcast, Spectrum Reach, and Cox.

● Assist in the creation of comprehensive research and coverage reports on voter data and voting trends.

● During political ‘on years,’ lead a team of Sales Coordinators, assisting with training, workload management, and mentorship

Public Relations Specialist

Child Abuse Prevention Services (CAPS) - Roslyn, NY January 2017 –May 2018

● Developed, segmented, and assessed target demographics for greatest exposure

● Analyzed and advanced social media reports for Twitter, Facebook, and LinkedIn

● Drafted scripts and created video/audio PSAs for social media and news media

● Created promotional videos for CAPS annual benefit luncheon

● Provided a campaign plan, reports, and evaluation to CAPS directors

● Interviewed and wrote stories for the monthly newsletter Talent & Sponsorship Intern

MMG Talent Agency – New York, NY

March 2017-May 2018

● Coordinated sponsorship opportunities for annual fashion show event

● Maintained relationship with current sponsors

● Created marketing materials for models and talent to post on website

● Assisted with model data collection and entry

● Support the agency through events and sponsorship by coordinating all event details and sponsorship opportunities. Graduate Assistant

Frank G. Zarb School of Business Hempstead, NY

January 2017-May 2018

● Performed a variety of administrative tasks including

● Conducted GPA calculation for international students by using data entry and analysis

● Answered various questions regarding admission into the program

● Assisted Graduate Directors with day-to-day task

● Provided feedback to help students progress toward achieving their student-learning and development outcomes SKILLS

Writing, Canva, Campaign Development, Membership Onboarding, Membership Data Management, Email Marketing Project Management, WordPress, Customer Service, Higher Logic, Marketing Cloud

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