Social Media Digital Marketing

Mona L. Meeks

501-***-**** • Little Rock, AR ****5 • *********@*****.***

www.linkedin.com/in/mona-meeks-6b021017b

Professional Summary

Highly experienced marketing and project management professional with over 20 years of expertise in driving customer-focused campaigns, developing marketing strategies, and leading cross-functional teams. Adept at managing B2B services, overseeing digital marketing efforts, and enhancing brand presence across multiple platforms. Proven track record in increasing sales, streamlining operations, and fostering brand growth through innovative marketing solutions. Seeking to leverage skills in strategy, design, and team leadership in the Marketing Manager role at Arkansas Department of Workforce Services.

Key Skills and Expertise

• Skilled in developing short-term and long-term marketing plans to meet market demands and drive business growth.

• Strong experience in overseeing brand consistency across marketing materials, packaging designs, and social media.

• Proven ability to lead and manage cross-functional teams, including graphic design, social media, and content creation teams.

• Expertise in creating and executing digital campaigns across platforms such as Facebook, LinkedIn, and YouTube to boost brand visibility.

• Proficient in executing SEO strategies and Google AdWords campaigns to increase online presence and drive traffic.

• Highly skilled in managing multiple complex projects, meeting tight deadlines, and coordinating tradeshows and events.

• Hands-on experience with Adobe Illustrator, Photoshop, and photography, ensuring high- quality marketing materials.

• Proficient in overseeing website design and content management, ensuring up-to-date and user-friendly platforms.

Professional Experience

Director of Marketing

J Kelly Referrals & Information Services, Inc. – Little Rock, AR June 2011 – Present

• Developed and executed yearly marketing strategies, including business plans, budget forecasting, and digital marketing campaigns, driving a 12% revenue increase.

• Led the marketing team in creating brochures, ads, and sales materials to enhance client outreach and engagement.

• Managed social media presence for multiple brands, developing and executing strategies across Facebook, LinkedIn, and YouTube, resulting in a 25% increase in engagement.

• Spearheaded a website redesign project, improving site usability and SEO, which resulted in a 30% increase in organic traffic.

• Collaborated with the graphics team and external partners to ensure brand consistency across all marketing materials, from packaging designs to digital content.

• Coordinated and managed the company’s presence at tradeshows, improving brand exposure and customer engagement.

• Analyzed competitive environment and consumer trends to optimize marketing strategies and product positioning.

Sales Manager/Trainer

J Kelly Referrals & Information Services, Inc. – Little Rock, AR May 2005 – June 2011

• Implemented strategic business plans to expand the customer base, increasing client acquisition by 75%.

• Managed sales teams, setting goals, providing coaching, and overseeing performance monitoring to ensure targets were met.

• Developed and executed outreach strategies, including participation in trade shows and community events to promote brand presence.

• Led the development of monthly newsletters and marketing publications, ensuring alignment with overall marketing strategy.

Education

B.A. in Business Administration/ General

Philander Smith College, Little Rock, AR May 2017

Certifications- PMP Certification

Anticipated Completion: October 2024

Volunteer Work & Community Engagement

• Little Rock River Fest Committee (2004-2014): Led planning, admissions, and hospitality efforts for a major community event.

• Susan G. Komen Foundation (2007-Present): Participated in event planning and donor relations for fundraising initiatives.

• American Heart Association (2010-2013): Member of the planning committee for the Annual Survivor Benefit Gallery, managing logistics and donor outreach. Major Achievements

• Increased J Kelly Referrals’ client base by 75% as Sales Manager.

• Developed and launched two successful radio talk shows for J Kelly Referrals, raising over $80,000 to support the initiative. Edited scripts, hosted shows, and scheduled guest appearances.

• Managed media placement for all advertisements, including television commercials, bus ads, billboards, and radio promotions, enhancing brand visibility and reach.

• Formed partnerships with non-profit organizations, such as the American Heart Association, Susan G. Komen, and UAMS "Walk for the Cure," to promote their events and products in our advertisements.

• Improved marketing campaigns' effectiveness by 30% through strategic planning and digital marketing efforts.

• Designed, edited, and laid out a full-color annual J Kelly Referrals publication and monthly newsletters, ensuring high-quality content and visual consistency.

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