Creative Strategist

Naufil Bin Faisal

Strategic Thinker Creative Strategist

**************@*****.***

LinkedIn Portfolio

Objective

Strategic marketing professional with a strong creative strategy and digital marketing background, transitioning into a research-oriented role to leverage consumer insights and marketing analytics expertise.

Education

Master of Science in Advertising

University of Illinois Urbana-Champaign, Expected May 2024

• Thesis: Informative Vs. Nostalgic Advertising and Their Impacts on Brand’s Attitude and Purchase Intention

Bachelor of Business Administration in Marketing, Minor in Media Lahore School of Economics, August 2019

Work Experience

Associate Copywriter Intern

Digitas North America, Atlanta, GA Jun 2023 - Aug 2023

• Crafted compelling copy and executed integrated campaigns for Walmart, Crocs, and RaceTrac.

• Utilized consumer insights from Falcon.io to enhance campaign effectiveness and drive a 10% increase in subscriptions for RaceTrac. Creative Group Head

Adcom Leo Burnett, Pakistan Jun 2022 - Aug 2022

• Managed the most extensive portfolio, generating $1.2 million in revenue and winning three pitches.

• Led transformative campaigns for brands like Samsung and Hyundai, utilizing Brandwatch for social listening and Falcon.io for campaign analytics.

• Achieved a 38% increase in brand visibility through data-driven insights and strategic content planning.

Creative Social Strategist

Ogilvy, Pakistan Dec 2021 - Jun 2022

• Led a dynamic team to drive content excellence and align marketing strategies with business objectives.

• Pioneered the use of geo-tagging and Snapchat filters, positioning EBM as a leading brand in digital innovation.

• Conducted comprehensive market research to inform campaign strategies, resulting in a 20% increase in social media engagement.

Senior Creative Strategy Manager

M&C Saatchi, Pakistan Feb 2021 - Dec 2021

• Directed a digital wing, managing a team of 3 junior creatives, four visualizers, and two social listeners.

• Launched Hyundai's Sonata with a holistic campaign, integrating digital platforms and achieving a significant brand presence.

• Developed and led data-driven strategies, enhancing consumer engagement by 25% through precise market analysis and segmentation.

Research Experience

Thesis: Informative Vs. Nostalgic Advertising and Their Impacts on Brand’s Attitude and Purchase Intention

University of Illinois Urbana-Champaign

• Conducted a 2x2 experimental factorial design study with 124 participants.

• Analyzed the effectiveness of nostalgic vs. informative advertisements on consumer attitudes and purchase intentions.

• Utilized statistical tools( Rstudio & Pycharm) to measure the impact of advertising appeals under varying levels of consumer involvement. Core Skills

• Marketing Research: Proficient in qualitative and quantitative research methods, data analysis, and consumer insights.

• Digital Marketing: Expertise in social media strategy, content creation, and campaign management.

• Analytical Tools: Skilled in using Falcon.io and Brandwatch for social listening and market analysis.

• Creative Strategy: Strong ability to ideate and execute creative marketing strategies that drive brand engagement and growth.

Publications

Informative Vs. Nostalgic Advertising and Their Impacts on Brand’s Attitude and Purchase Intention

• A comprehensive study explores different advertising appeals' psychological and behavioral effects on consumer decision-making.

Awards and Honors

• Ranked as an excellent teaching assistant at the University of Illinois Urbana- Champaign for 2023-2024.

• Awarded for leading a team and growing M&C Saatchi's business tenfold within one fiscal year.

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