Emily Davis ********@*****.*** • 802-***-****
LinkedIn • South Burlington, Vermont
Dynamic and results-driven Senior Account Manager with extensive experience fostering strong client relationships, driving strategic growth, and delivering exceptional service. Proven track record in managing high-value accounts, leading cross-functional teams, and implementing innovative solutions to enhance client satisfaction and retention. Adept at leveraging data-driven insights to optimize performance and identify opportunities for upselling and cross-selling. Expertise in customer onboarding, lifecycle management, and creating tailored strategies to address client needs and exceed expectations. Proficient in CRM systems, customer success platforms, and project management tools, with a commitment to delivering excellence and achieving customer-centric objectives. Areas of Expertise
● Customer Service & Engagement
● Retention Strategy Development
● Data Analysis & Reporting
● Organizational Leadership
● Account Management
● Conflict Resolution
● Project Management
● Process Improvement
● Client Relationship Management
● Cross-functional Collaboration
● Performance Analysis & Optimization
● Strategic Marketing Planning
Career Experience
Senior Account Manager at CBC Automotive Marketing, Saco, Maine (Remote)
2022 — Present
Develop strategic marketing plans that align with client objectives and optimize resource use within the automotive sector. Foster strong partnerships with dealership clients, acting as the primary contact for marketing initiatives. Drive growth and client retention through customized, data-informed campaigns, enhancing loyalty and repeat business. Collaborate with creative teams to design and produce engaging graphic and video content.
● Increased annual revenue through strategic account management, demonstrating a keen understanding of client needs and market trends.
● Achieved a client retention rate of 95% by implementing targeted retention strategies and maintaining high client satisfaction.
● Excel in copywriting, project management, and client relationship management, contributing to cohesive and effective marketing campaigns.
● Apply analytical insight and communication proficiency to navigate complex marketing challenges and deliver results.
● Proficient in Microsoft Excel, utilizing advanced features for data analysis and reporting to inform decision-making processes.
Account Manager (Performance Manager) 2019 - 2022 at Dealer.com, Burlington, VT
2016 — 2022
Led digital marketing strategies and fostered strong client partnerships to drive business performance and digital retailing product optimization. Conducted strategic consultations and monthly performance reviews to enhance client outcomes. Established and maintained influential relationships with key stakeholders, effectively guiding decisions and budget Page 1
considerations. Applied analytical skills and proficiency in Salesforce, Tableau, and Microsoft Suite to resolve issues promptly and maintain high levels of client satisfaction.
● Maintained approximately 95% client retention by proactively identifying and addressing at-risk behaviors.
● Demonstrated adeptness in account management, ensuring continuous engagement and satisfaction.
● Honed crisis resolution skills to deliver swift and favorable resolutions to client challenges. Account Manager (Digital Strategist) 2017 - 2019 Developed and implemented comprehensive digital marketing strategies to enhance client engagement and reach. Coordinated closely with COX Auto sales organization to provide tailored website and advertising solutions for complex client scenarios. Managed client portfolios effectively, ensuring meticulous planning, budget oversight, and the establishment of strategic partnerships for sustained business growth. Guided clients in optimizing their digital presence and product offerings through analytical insights and strategic planning.
● Expanded client business by identifying opportunities for additional product integration and facilitating connections with sales teams.
● Strengthened customer relationships by delivering value-driven advice and direction to support client objectives.
● Enhanced customer retention through the development of targeted engagement strategies and relationship-building initiatives.
● Optimized product performance for clients by leveraging analytical insights and strategic oversight. Account Manager (Digital Advisor) 2016 - 2017
Advised on digital marketing strategies, optimizing client performance across various online platforms. Analyzed advertising campaigns, pinpointing areas for growth and implementing solutions to maximize digital marketing effectiveness. Identified and advocated for the adoption of industry best practices in digital marketing to drive continuous improvement.
● Enhanced client engagement and product utilization by fostering strong relationships with Dealer Principals and General Managers.
● Cultivated trust and expanded client relationships, leading to increased reliance on advanced digital solutions.
● Streamlined internal team collaborations, enhancing overall service delivery and client satisfaction.
● Elevated digital marketing strategies for clients, resulting in more targeted and effective online campaigns. Education
Master of Business Administration (Positive Organizational Development), 2020 Champlain College, Burlington, VT
Bachelor of Arts in Communication and Media Studies, 2014 Colby-Sawyer College, New London, NH
Technical Proficiencies
Salesforce, Tableau, Microsoft Suite, CRM, SaaS
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