DIANA LANA VASQUEZ
Pflugerville, TX 78660
***********@*****.*** 806-***-****
EDUCATION Bachelor Degree in Business Administration/Occupational Education – Wayland Baptist University Associate in Applied Science, Marketing/Business Management – Amarillo College, Amarillo, TX PROFESSIONAL EXPERIENCE & SKILLS
Marketing & Sales
1) Target Marketing and Print/Media Advertising
2) Market/Competitor Identification and Analysis
3) Direct Sales and Sales Support
4) Collateral Material, Brochures, etc.
5) Client Recognition and Retention
6) Business Writing – Proposals,
Acknowledgements, Requests, Referrals
7) Execute visual merchandising
Public Relations / Fundraising
1) Revenue Development
2) Fundraising Event Coordination
3) Promotion hosting, Sponsorships, Exhibits
4) Volunteer Recruitment & Organization
5) Secure In-Kind donations
6) Create a high-energy, inviting, well-presented shopping experience
7) Client/Vendor Contracts and Relations
Accounting & Administration
1) Prepare Federal 1040 tax returns.
2) Proficient in Schedules, A, B, C, D, E and F.
3) Experienced in accounts payable and accounts
receivable.
4) Reconciled departmental expenses and balanced
client accounts. Collect unpaid balances.
5) Audit invoices and correct discrepancies
6) Research/analyze problem areas and create
solutions for increased profitability.
7) Prepared various Federal, State & County reports. 8) General ledger review and adjusting.
9) Billing of Common Area Maintenance.
Management
1) Staff supervision, customer satisfaction, service value 2) Project daily sales goals to maximize payroll budget while monitoring the daily sales floor activity.
3) Hire, train, supervise, develop, counsel, motivate and when necessary, discipline employees
4) Manage multiple business priorities, i.e. store and corporate goals
5) Workflow enhancement and cost analysis
6) Increase staff efficiency and reduce job costs
7) Effectively address and resolve client, vendor and employee issues
8) Monitor and restructure expenses
9) Reconcile cash drawers daily.
WORK HISTORY
Durbin Bennett Tax Advisors
Personal Administrators
Staffing Agencies
Broadcasting Company
The King’s University
The King’s University
The King's University
KHA Accountants & Advisors
Alford & Nass-Worthington
Angela K. Hess, CPA
• Billing Coordinator
• Administrative Assistant
• Various Temp Positions
• Call Center Associate
• Campus Store Manager
• General Ledger Accountant
• Accounts Receivable Assoc.
• Staff Accountant
• Staff Accountant
• Staff Accountant
Austin, TX
West Lake Hills,
TX Austin, TX
Fort Worth, TX
Southlake, TX
Southlake, TX
Southlake, TX
Flower Mound, TX
Amarillo, TX
Amarillo, TX
2021-2022
2020 - 2021
2018 - 2020
2018 - 2020
2014 - 2016
2013 - 2014
2011 - 2013
2006 - 2011
PROFICIENT IN
1) All Microsoft applications – Excel, Word, etc.
2) Accounting Software – QuickBooks (online and desktop), Peachtree, PeopleSoft 3) Payroll Software – QuickBooks, CFS
4) Tax Preparation – CCH Pro Systems, Ultra Tax
References available upon request
2022 - Current
2016 -2018