United States Insights Analyst

PALASHI SINGHAL

+1-267-***-****. ********@***.*****.***. LinkedIn

EDUCATION

University of Pennsylvania - Masters in Behavior and Decision Sciences (MBDS), PA, United States Manipal Institute of Technology - Bachelor of Biotechnology, KA, India Graduation: 08/2020 RELEVANT PROFESSIONAL EXPERIENCE

SCOTTS MIRACLE GRO - Behavioral Insights Analyst, Remote, United States 06/2024- Present A leading company specialising in lawn care products, gardening supplies, and hydroponics, est 1868

● Analysed quantitative data from 10+ studies from platforms like Walmart Luminate and Suzy Data, providing actionable insights to drive strategic business decisions.

● Developed three insights plans for launching cross-functional research studies, aligning with multiple brands’ business goals; Designed studies to generate data that can be analysed to test hypotheses.

● Initiated projects with the consumer services team to understand the behavioural barriers to the customer purchase journey and deliver solutions specific to brands.

MARKETING FOR CHANGE (Client-Focused) - Behavioral Researcher, VA, United States 03/2024- 06/2024 A research and creative agency propelled by behavioral science

● Programmed surveys using Qualtrics, mined insights, and analysed data for multiple projects valued at over 200,000$.

● Moderated ten usability testing sessions to uncover 15 user-experience issues on the Nevada Health Link website.

● Synthesised insights from 10+ structured user interviews using affinity diagrams and clustering for an internal management research project aiming to increase employee productivity and enhance company structure. CUBIC, Save the Children, USA - Behavioral Science Intern Remote, United States 06/2023 - 12/2023 Behavioural insights unit for child rights programming working across the world

● Analyzed data from 146,898 donors using R-Studio, unveiling the reason behind lower donation rates on the Double-Donation website; Identified intervention principles to revamp the design of the Double-Donation “Match your donation” tool

IPSOS (Client-focused) - Behavioral Consultant, NY, United States 01/2023-05/2023 Leading market research company operating in 90 markets with 20,000 professionals.

● Developed detailed behaviour maps to visually represent user interactions when switching technological ecosystems, identifying key intervention opportunities.

● Designed three effective behavioral interventions based on five insights synthesised from in-depth interviews.

● Presented findings through a research poster to an audience of 85+, combining academic and industry perspectives. Link RELEVANT PROJECTS

Social listening and Web Scraping (Reddit), Data Scientist and Analyst

● Implemented Beautiful Soup for web scraping across 100 Reddit threads and 20,000 data points, employing the LDA model for sentiment analysis.

● Identified the top five consistent topics and two emerging themes for Hinge, Bumble, and Tinder threads. Link Redesigning Public Transit in Philadelphia: SEPTA, Designer and Researcher

● Designed a survey, analysed insights from 80 participants, moderated three interviews and conducted a diary study to uncover existing complaints about SEPTA.

● Crafted three storyboards, performed secondary market research and designed a working prototype. Link SKILLS

● UX Research: A/B Testing, Behavioral Mapping, Contextual Inquiry, Design Thinking, Persona Development, Projective Techniques, Usability Testing, User Interviews, Survey & Experimental Design, Econometrics & Statistical Analysis

● Programming languages: MySQL, Python, R, SPSS

● Technical Skills: Miro, Tableau, Qualtrics, Figma, Adobe Illustrator, Machine Learning

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