Marketing and Communications, Brand Strategy, Digital Marketing

LIZ LANDRY

MARKETING & COMMUNICATIONS DIRECTOR

Dallas, TX 469-***-**** ******.****@*****.*** linkedin.com/in/lzlandry Creative, innovative, and accomplished professional with over 18 years of success in building positive corporate reputation and brand awareness across different industries through effective marketing, communications, and PR strategies. Trusted marketing and communications advisor and brand builder with a strong ability to connect and consult with senior executives and business leaders across the organization to define brand promise, design the message architecture, and deliver marketing initiatives. Solid success in leading market research projects and leveraging market and customer insights to inform high-caliber marketing and communications strategies. Successful in driving digital brand presence and demand generation through multichannel marketing programs, emerging technologies, and data analytics. Driven and passionate leader who understands how to identify, retain, and lead exceptional talent.

• Communications Strategies

• Marketing Planning

• Project Management

• Relationship Building

• Content Development

• Videos/Website Management

• Technical Marketing Skills

• Market Research & Analysis

• Brand Management

• Digital/Social Media Marketing

• Cross-functional Collaboration

• Team Building & Leadership

WORK EXPERIENCE

THOMPSON, COE, COUSINS & IRONS, LLP DALLAS, TX 2021 – PRESENT A complex litigation law firm of more than 200 attorneys. Marketing Communications Director

Provide creative and strategic vision for the firm’s marketing and communications strategies to drive business growth and boost brand recognition. Help redefine the firm's brand, voice, mission, and vision to enhance the effectiveness of marketing efforts. Create and update compelling and engaging communications materials for website, social, email, press releases, and newsletters. Evaluate performance of campaigns, website, and social media.

• Enhanced the firm’s reputation and media presence by launching a website in five months to reduce high bounce rates, redesigning its social media and email strategy, and developing internal and external newsletters.

• Increased industry publication media pickups by 300% and established comprehensive go-to-market brand strategy for internal and external communications by leveraging a keen eye for newsworthy content framing while providing coaching to attorneys on interviewing techniques and brand alignment.

• Ensured timely and cost-effective execution of marketing plans in alignment with firm goals through clear and constructive leadership.

• Contributed to driving business growth, awareness, and lead generation by developing effective pitch materials and RFP responses.

AUSTCO DALLAS, TX 2020 – 2022

Makes sophisticated nurse call systems, enterprise reporting and analytics tools, and industry-leading software applications. Digital Marketing Director

Improved the organization's public image, increased brand awareness, and expanded customer base by developing and guiding global communications, public relations, and marketing strategies and activities. Led all aspects of brand management across all marketing initiatives, including driving brand building, ensuring alignment with sales strategies, and adherence to product quality and brand standards. Revamped website and content strategy to clarify brand narrative.

• Enhanced new patient acquisition and relationships among existing patients across global offices and teams by spearheading the development, communication, and alignment of key digital journeys.

• Effectively translated consumer insights into actionable content across objectives and priorities by developing strategic content roadmap with analysis and refinement to support service line growth and drive engagement.

“Liz has repeatedly demonstrated

her ability to bridge digital and

communication channels to develop

comprehensive strategies that drive

business growth. Her track record

speaks for itself, having successfully

launched over 16 website redesigns

that not only increased engagement

but also surpassed goals across

multiple industries, including both

B2B and B2C sectors.” -Jessica B.,

Director at Thompson Coe

LIZ LANDRY

PINNACLE GROUP DALLAS, TX 2019 – 2020

A leading provider of information technology and workforce solutions. Director of Communications

Led the development and execution of effective marketing strategies to ensure the consistency of marketing content and brand messaging across all platforms. Supported marketing and sales channels by building a cross-functional team.

• Helped two global brands enhance market presence and brand recognition by creating and executing a comprehensive communication roadmap, including social media strategies, corporate communication plan, website optimization, and PPC campaigns.

• Enhanced campaigns and marketing performance by identifying and monitoring key performance indicators (KPIs), goals, and other metrics across campaigns, websites, and social platforms.

• Developed marketing team and improved team performance through role exploration, fostering creativity, expanding responsibilities, improving project management, and promoting collaboration. FREEMAN DALLAS, TX 2017 – 2019

A leading global event agency offering a complete solution for exhibitors, corporate events, and trade shows. Digital Marketing Manager

Provided creative and strategic vision for digital marketing strategies of a $2B event services company. Oversaw strategic planning, website maintenance, and project management. Led industry/audience insights research to identify consumer behavior and market trends and utilized findings to develop data-driven digital marketing strategies.

• Achieved a 500% increase in lead generation and a 400% increase in social engagement by redesigning the website based on customer journey analysis in collaboration with IT department.

• Consistently delivered complex projects on time and within budget through efficient resource allocation, project management, and global team collaboration.

JACKSON WALKER LLP DALLAS, TX 2015 – 2017

A Texas-based law firm with a national presence and global reach. With more than 450 attorneys. Web Strategy & Digital Marketing Director

Increased firm’s SEO and ranking by 30% by transforming all digital media channels, designing and developing website, and optimizing user experience and functionality. Created, produced, directed, and edited video campaign that nurtured brand awareness to acquire and convert clients. Launched social media strategy that resulted in a 200% increase in website traffic.

EARLIER CAREER

PATE REHABILITATION Marketing and Website Strategy SYLVIE COLLECTION Social Media and Marketing Manager SOCIETY OF PETROLEUM ENGINEERS Social Media and Website Manager EDUCATION

UNIVERSITY OF NORTH TEXAS, B.S. Journalism, Marketing & Psychology, 2005 CERTIFICATIONS

Certified Scrum Product Owner (CSPO), Scrum Alliance TOOLS & TECHNOLOGY

Microsoft Office Suite, Microsoft Azure, Amazon Web Services (AWS), Adobe Creative Suite (Photoshop, InDesign, Illustrator), Google Marketing Platform (Analytics, Ads, Search Console, Tag Manager), G Suite, Wrike, Slack, Basecamp, Trello, UX/UI, Craft CMS, WordPress, Drupal, Sharepoint, SVN, Marketo, Salesforce, HubSpot, MailChimp, Constant Contact, Falcon I/O, Sprout Social, Hootsuite, Monday Marketing, Zapier, Zendesk, Shopify, SurveyMonkey, Facebook Ads, Twitter Ads, Formkeep, Yoast, UserTesting, Hotjar, Crazy Egg, YouTube, Vimeo, Meltwater, Parmonic, Vuture, ContactEase

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